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Title: Stord | Powering Commerce for the World’s Best Brands

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Oversubscribed at nearly double the company's original target and joined by Morgan Stanley, JPMorgan, and others. The financing arrives alongside two executive appointments: Bill Zerella as Chief Financial Officer and Mark Wayland as Chief Revenue Officer.

ATLANTA – October 8, 2026 —


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For growing US brands, expanding into Europe feels like the natural next move. At nearly $1 trillion1 in annual e-commerce sales and home to hundreds of millions of consumers already comfortable buying across borders, Europe r...


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Most e-commerce brands will never meet their customers. Unlike traditional retail, the relationship lives almost entirely through screen—where people discover products through ads and social media, explore through influencers, browse websites, read marketing emails, and then check out without ever speaking to someone from sales.

The first physical connection from the br...


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