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A client of mine had a business she loved, someone reaching out about her services, and a growing list of odd jobs she’d taken on instead. She still hadn’t made the call.
In this episode, I talk about why the work you enjoy most can feel like the biggest risk, what saying no to everything else actually exposes, and the few small questions and moves that came out of our ...
Earlier this year I found out that I was going to Italy in October. Then I spent months researching, worrying, and planning outfits for a trip I hadn’t taken yet.
Almost none of it mattered once I got there.
This episode is about the preparation trap: why more research can feel like progress in your business when it’s really a way of staying at the starting line, ...
Alex Theodore spent years as a psychotherapist before motherhood pushed her toward a different kind of work: copywriting for healthcare practitioners.
She didn't leave her clinical training behind.
She translated it.
In this conversation, Alex breaks down why so many therapist and healthcare websites read like a resume instead of an answer to what a patien...
You've rebranded. Renamed. Rewritten the bio for the third time this year.
And somewhere in the middle of doing it again, a quiet, exhausting thought creeps in: what if I'm the problem? What if I just can't figure out what I'm actually building?
You're not the problem. And you're not behind.
In this episode, Brittany walks through her own ...