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This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case study to reshape the film business over the next decade.


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A reader, Peter, got in touch to ask:

People often complain about a sharp decline in the quality of film writing in the last 10-15 years. So my thinking is, are modern screenplays objectively worse?

I love these types of questions. Partly because it‘s an entry point for research that will help us better understand movies, and partly because it will force us to def...


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Hollywood cinema is not known to be a bastion of truth. It’s a place where entertainment and expediency are prioritised over accuracy and authenticity.

It's frequently claimed that NASA uses the 1998 blockbuster Armageddon as a management training tool, asking ...


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Last week, two fandoms started fighting over a decimal point.

An episode of A Knight of the Seven Kingdoms briefly climbed into the same rarefied space as Breaking Bad<...


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Well, that didn’t last long! Despite extensive testing before release, YouTube decided the stats were just too damn sexy for you to see. The video was removed, so I shall have to blur out more and re-upload it another week.

Fortunately, I have another ready to go. Here is another new


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