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How do you get LLMs to actually recommend your SaaS?
In this episode, Rob Walling talks with Ross Hudgens, founder of Siege Media and author of the new book Generative Engine Optimization, about how SaaS companies get recommended by ChatGPT, Gemini, and the AI tools customers now use to shop. They cover why "best X" roundups and versus articles outperform, how much...
Should you be worried that another founder will steal your idea if you ask them for advice?
In this episode, Rob is joined by Ruben Gamez to answer four listener questions: whether reaching out to more advanced founders puts your idea at risk, how to convince big name customers to agree to a case study, what to do when a platform ecosystem (like Shopify's app store)...
How do you pivot your SaaS when things aren’t working?
This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original EOS scorecard idea didn't work, how hundreds of coffee chats led to a done for you reporting business, and why he just launched a se...
How do you onboard a hire onto a codebase you built alone?
In this episode, Derrick Reimer joins Rob to tackle four listener questions. They cover hiring and onboarding your first developer as a bootstrapped founder, then move into the temptation to build features just because AI makes them cheap to ship, getting past social anxiety as a founder, and whether it's wo...
Ever gotten a vague cease and desist from a competitor and wondered if you actually did something wrong?
This week I tackle four listener questions: how seriously to take competitor terms of service threats, whether AI is really a platform risk (or just a feature risk), how to build confidence and get past the fear of reaching out to prospects, and when a non-founder e...