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Mobile app monetization used to feel simpler: Build an app, grow users, plug in ads, and optimize. That still matters, but the market has changed. Users are downloading fewer apps, competition is heavier, and publishers need a clearer reason to earn space on someone’s phone.
Let’s explore some common mistakes that are having an increasingly large impact on publisher...
This post was written by Yaniv Avraham, Principal Data Product Manager at Start.io.
The Reality of the Addressability GapThe struc...
Robertas Gircys, Supply Account Manager at BidMachine
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