Start.io – A Sell-side Omnichannel Advertising Platform

This post was written by Yaniv Avraham, Principal Data Product Manager at Start.io.

In digital advertising, knowing who you’re reaching m...

This post was written by Assa Efraim, Director of Data at Start.io.

Data Observability in Big Data Environment

This post was written by Yaniv Avraham, Principal Data Product Manager at Start.io.

There’s no shortage of touchpoints for brands to connect with consumers. But that doesn’t make life easy for advertisers.

Consumers now move constantly among mobile apps, websites, streaming platforms, connected TVs, games, physical stores, and digital marketplaces. For marketers, that creates enormous opportunity but also a formidable challenge: How do you underst...