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Review generation is a strategy businesses can use to increase the number of online reviews they receive from real customers. Strategies involve encouraging customers to leave reviews by outright asking them, gently reminding them about review platforms a business is on and improving service well enough for customers to want to leave reviews on their […]
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Review gating is a reputation management strategy in which a business deliberately hides review links for customers who have expressed negative sentiment towards them but makes them plainly visible for customers who have expressed positive sentiment. It goes against Google’s policies and may result in a fine of up to $53,088 per violation as it […]
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