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Google's new additional sources measurement feature3 days

Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.

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16% to under 4% of "(not set)" traffic reduction for a customized sweets retail brand | Stape Care3 days

Discover how Stape Care fixed inconsistent analytics and attribution gaps by filtering irrelevant traffic and bot activity using our power-ups.

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Meta omnichannel ads guide: sync online & offline conversions6 days

Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.

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Customer Match disabled in Google Ads API | April 20261 week

From April 1, 2026, Google Ads API will no longer support Customer Match uploads for inactive developer tokens. Check how to keep your audience lists up to date.

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