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GNC’s dollar drink promotions have become a familiar and great way to try something new without paying the usual single-can price, as well as stock up depending on the limits set by the retailer. The longer calendars the supplement store puts out have made the whole thing a lot easier to plan for, and we […]

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Real Good Foods brought its signature high-protein, low-carbohydrate approach to Chicken Meatballs last year, giving fans another way to put together a protein-packed meal without much preparation. The original selection included familiar Homestyle and Italian Style options, which left the door open for more options later down the line. That is indeed what we’ve got […]

Red Dot gave UXO Supplements, now named and branded Die Tryin’, a dedicated powder for better muscle pumps and focus when it made its debut last year. It went beyond the brand’s simpler Pump Action capsules and introduced its own flavor menu with Banana Clip and Sour Blue Razz. That relatively small selection left plenty […]

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Gains Therapy has spent its first year making the cereal aisle more interesting, building out its colorful plant-based breakfast product with the likes of Cookies & Cream and Cinna Vanilla. It is now moving into another format, although still within the functional realm, and it is quite the innovation. The Polish brand has introduced Crumbs, […]

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Believe Supplements previously approached hydration the same way most other supplement companies had, alongside amino acids, in products like Electrolytes + BCAA and the more comprehensive Performance EAA. Its latest release gives consumers a way to replenish minerals without buying an amino supplement at the same time. The Canadian brand has introduced the ingredient-named E...