Sports Tourism News

Northern Irish golf star Rory McIlroy will be looking to secure a record-extending fifth victory when he returns to Emirates Golf Club for the 2027 Hero Dubai Desert Classic from 21-24 January. The world No.2 and career Grand Slam winner is now a six-time major champion after defending his Masters title at Augusta National in […]

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Horse racing fans planning a trip to the Kentucky Derby in 2027 can enjoy premium hospitality, exclusive trackside access and a range of travel experiences, including bourbon distillery tours and visits to thoroughbred farms. Derby Experiences, the official experience package provider to Churchill Downs, has unveiled two-day packages for the Kentucky Oaks and Kentucky Derby, ...

Sports fans visiting Seoul have a new attraction to explore following the opening of the National Sports Museum of Korea, celebrating the country’s sporting heritage, Olympic achievements and memorable moments. Located in Olympic Park in the Songpa district of South Korea’s capital, the museum officially opened on 15 October 2026, becoming the country’s first national […]

Rwanda is set to become a major destination for Formula 1 fans and international sports tourists after a landmark agreement was announced to bring Grand Prix racing back to Africa for the first time in more than three decades. Formula 1 has confirmed a 10-year partnership for the Formula 1 African Grand Prix, presented by […]

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Seat Unique has been appointed official hospitality partner for the Tyson Fury vs Anthony Joshua all-British heavyweight boxing fight scheduled to take place at Cardiff’s Principality Stadium on Friday 11 December. The company will manage, sell and deliver the event’s premium experiences programme, acting as the sole platform for official premium access. The appointment build...