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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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NEW PODCAST - The first edition of The SEAT Report is here. 🎙️

Every month, Sean Callanan from Sports Geek and SEAT CEO Josh Barney catch up on the tech, the people and the moves shaping live sports and entertainment.

For more, go to SEATConference.com Join us in St. Paul, MN 19-21 July for SEAT 2027


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In this Sports Geek Throwback episode, Sean Callanan interviews Steve Garland (Red Bull Racing & Red Bull Technology). They discuss the impact of new audiences brought in by Drive to Survive. Full episode 416 - https://sportsgeekhq.com/416


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Ronnie Bryant shares insights on invisible technology, building a new performance centre, and fan-side innovation at Spectrum Center. Show notes at sportsgeekhq.com/462


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In this Sports Geek Throwback episode, Sean Callanan interviews Mya Doelling from the International Olympic Committee (IOC). They discuss how purpose-led partnerships can drive real business impact—through measurable outcomes like audience engagement, employee pride, and stronger customer loyalty. Full episode 398 -


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Chris Mater shares insights on turning surfing into a team-based TV league, landing a Tier-1 broadcast deal, and building a commercial model from scratch. Show notes at sportsgeekhq.com/461


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