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Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL BKB Bare Knuckle Boxing Appoints Will Wright as COO BKB Bare Knuckle Boxing announced the appointment of Will Wright as chief operating officer. An executive with more than a decade of leadership across sports, media and […]

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The Big 12’s five-year, multimillion-dollar private equity deal with RedBird Capital and Weatherford Capital is a major development in the economic landscape of college sports—and its legal ramifications could reset the relationship between athletes, schools, conferences, the NCAA and now PE companies. The deal is called a strategic partnership and was first reported by Yah...

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The 13 WNBA teams that played in 2025 are worth a total of $5.55 billion, according to data compiled by Sportico. The Golden State Valkyries rank first at $850 million, while the Atlanta Dream rank last at $280 million.

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The WNBA embarks on its 30th season armed with a fresh CBA, ratified after months of negotiations, and a series of TV agreements that start in 2026 and pay far more than the league’s previous set of deals. These are among the hard-won economic rewards of the WNBA’s exponential growth over the past three years. […]

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If you’re starting to detect a whiff of nightwatch in the recirculated air swirling around the NFL’s talks with CBS, you’re not alone. The old media world is dying, and while that gloomy vigil bleeds into yet another dark hour, somewhere in the same hospital there’s a new world that’s about to be dragged into […]

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