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Spectora Spotlight with Carla Heatherly

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Don’t Do That! How Inspector Brent Fletcher Built His Business & 500K Followers

Brent Fletcher didn’t plan on becoming a home inspector—until one inspection changed everything. Five years later, he’s built a thriving business in Colorado and grown an audience of more than 500K across social media with his viral “Don’t Do That!” posts.

In this episode of Spec...

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You don’t have to choose between online marketing and in-person connection—you can have both.

In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she takes the community-first approach from Part 1 and brings it into her social media, online branding, and even AI workflows—without losing the personal touch that makes it resonate.

We get in...

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You don’t need a massive ad budget to grow your inspection business—you just need to show up for your people. 

In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she’s built a thriving business in a rural Texas market by leading with genero...

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