Specialty Equipment Market Association (SEMA)

SEMA: Performance Cars Poised for a Comeback Following Recent Rise of CUVs laurap Thu, 08/20/2026 - 15:53

By Denise Aquino, SEMA Market Research

According ...

Aftermarket Mourns Loss of Dee Zee, Inc. Owner Ron Shivers, 73 ajh Thu, 08/20/2026 - 13:21

By SEMA News Editors

Ronald "Ron" Shivers, owner of Dee Zee, Inc., the Iowa-based truck accessory manufacturer, has passed away. He was 73.

After earning his CPA designation, Shivers j...

Deadline Approaching for Manufacturers to Save on Registration for Media Trade Conference ajh Thu, 08/20/2026 - 12:34

By Ashley Reyes

 

Motorsports product manufacturers have limited time left to save on registration for the 2027 MPMC Media Trade Conference, one of the industry's premier media networking event...

#SheIsSEMA Spotlight: Shanna Cathey of Motorhead Digital Values Creativity, Connection and Growth ajh Thu, 08/20/2026 - 11:11

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Shanna Cathey, graphic design and podcast coordinator at Motorhead Digital

Exhibitors: Make Your Brand Impossible to Miss at the 2026 SEMA Show ajh Wed, 08/19/2026 - 08:06

By SEMA News Editors

 

Exhibiting at the 2026 SEMA Show is about more than building a great booth. The most successful exhibitors know how to make sure buyers, media members, customers and attendees know where to find you ...