Speaking Your Brand

Marketing professionals are exceptional communicators—or at least that’s what everyone assumes. After all, marketers spend their days crafting messaging, building campaigns, telling brand stories, and persuading customers. So why do so many marketing teams struggle when it’s time to present their own ideas? Over the past year, I’ve had the opportunity to work with corporate m...

Here’s something I see a lot with smart women who have a deep body of expertise: They know a lot. They’ve had a lot of experiences. They’ve worked with different kinds of clients, studied different approaches, developed different frameworks, and collected all kinds of stories and examples over the years. So when it’s time to create a keynote, a TED-style talk, a signature pre...

I love using AI, and I use it almost every day. But when it comes to thought leadership, talks, and presentations, I’ve also seen how easy it is for AI to pull us into a new version of the Expert Trap. In this episode, I’m sharing three things to be careful about when using AI for your talks, from my own recent experiences with clients, including why it can miss the deeper si...

Have you ever given a talk that people loved in the moment but nothing happened afterward? The audience took notes. They told you how valuable your presentation was. But you didn’t get the next speaking invitation, new clients, or bigger opportunities. In this episode, I explain what I call the Expert Trap: the place where expertise becomes the very thing holding you back fro...

If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of sp...