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I was recently on a roundtable call focused on association member value propositions. The facilitator shared a stat from the 2025 edition of Marketing General’s annual Membership Marketing Benchmarking Report:
“This year’s data reveal that only 11% of respondents believe their association offers a very compelling value proposition…”
Roundtable participa...
You’re invited to join the CAFA America launch webinar on Wednesday, February 25 at noon ET to see how associations can lead climate action, reduce emissions, and accelerate decarbonization.
This free online event introduces Climate Action For Associations, a UK-based global resource and peer network advancing sustainability across the membership sector, now expanding ...
Jamie Notter and I recently sat down with Colby Horton and Frank Humada for the Engaging in the Next Podcast to explore the origins of Lean Startup, popularized by Eric Ries, and unpack common misconceptions that often lead associations to dismiss the approach too quickly.
We discussed the importance of design thinking driven empathy as an essential foun...
“If your experiments all succeed, you’re doing them wrong.”
Jamie Notter
My Lean at 10: Culture Eats Methodology for Lunch co-author Jamie Notter and I recently had the opportunity to join Celisa Steele on the Leading Learning podcast to discuss the core elements of l...