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Follow SoSha: SoSha | Scalable, Efficient User-Generated Content

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Message History

How FORCE Activated Supporters for Cancer Awareness Month
This week we are spotlighting FORCE : Facing Our Risk of Cancer Empowered. With February as Cancer Awareness Month, they created a strong toolkit  for supporters to share resources on testing, risk management, and next steps. They also included a UGC action with a custom frame , an effective way to turn awareness into participation, especially for causes where personal stories a...

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User-Generated Content That Breaks Out of the Feed
This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring ...

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Small Personalization, Big Results: APTA’s Convention Amplification Strategy
SoSha toolkits make it simple for speakers to promote your event to the right audiences. American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit  designed for speakers to plug in their session title using  fill-in-the-blanks , then enabled AI for Sharers to generate a draft t...

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Empower App Expands Relational Organizing with Built-In Social Media Amplification
Empower Project will build on SoSha’s infrastructure layer to bring advanced social sharing capabilities directly into the Empower App , offering organizers a new type of mobilization action. Empower Project  builds programs and tools that help organizations activate communities through relational organizing, supporters reaching out to friends, family, and trusted networks to dr...

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Training Everyday Messengers to Move Legislators
On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the r...

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