Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise s...

How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification is both highly effective and surprisingly simple to set up. For B...

This week we’re highlighting Volunteers of America! They recently celebrated their 130th anniversary and marked the moment with a thoughtful toolkit  for their team to share.  Your team has untapped potential to be powerful advocates. For major milestones and announcements, equip them with a simple toolkit. It helps them feel included while amplifying your message beyond your ow...

Ahead of No Kings Day, Human Rights Campaign built a great toolkit  with content optimized for each platform and a smart use of user-generated content so it’s easy for supporters to participate by taking and sharing their own photos. UGC makes a movement more personal by bringing real faces (& voices) to the cause.