SoSha

Executive Summary: For conferences and trade fairs, speakers, sponsors, and partners serve as your most valuable marketing channel. When an industry expert posts about your event, they carry your brand to highly targeted professional circles that tend to be difficult to reach through traditional methods. But managing this relationship-driven promotion manually can be a massive r...

This week’s spotlight is The NOW Group and a toolkit they created for the Elementary Teachers' Federation of Ontario to bring attention to budget cuts that lead to larger class sizes and unmet student needs. On the website, parents enter their child’s class size. Using SoSha’s image overlay feature, that number is automatically added to the graphic and carried into a ready-to-sh...

This week’s spotlight is Ultraviolet! To put pressure on Ulta over its relationship with Flock, the team created a toolkit using the comment and reply feature, making it easy for supporters to engage directly (and publicly) with Ulta’s posts on Instagram, Facebook, and LinkedIn. The response has been impressive with comment sections filling up with concerns where Ulta and its fo...