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Sony dropped a new long‑reach zoom this morning: the SEL100400 – FE 100–400mm F5.6–8 OSS. It’s a compact super‑telephoto aimed squarely at hobbyists who want big reach without big weight. Further, the lens comes in at 654 grams, which is unusually light for a 100–400mm—closer to travel‑zoo...
Sony has officially expanded its Cinema Line with the new FX5, a full‑frame camera built around a newly developed fully stacked CMOS sensor and a feature set aimed squarely at filmmakers who want VENICE‑level flexibility in a portable body. The
A Sony Cinema Line teaser dropped yesterday and it said, “Lighting the Way Forward.” Watch it below. The launch happens tomorrow at 7:00 AM PDT.
The post
Sony has officially introduced the RX10 V, the latest evolution of its cult‑favorite all‑in‑one super‑zoom. The RX10 line has always been about range, speed, and practicality, and this fifth generation pushes that formula forward with AI autofocus, faster burst performance, a larger EVF, and a bi...