SocialSamosa : Latest Posts

For a category still in its trust-building phase, visibility alone is not enough; reassurance matters just as much. Even as India’s EV market grows, consumer scepticism continues to shape adoption. A

OneNative Studio has appointed Sanatkumar Mishra as Chief Growth Officer.

In his new role, Mishra will oversee the company’s growth strategy, including partnerships, revenue generation, integrated brand solutions and business transformation initiatives.

Mishr...

Think of an ad you've seen recently, where a celebrity walks onto a set, the director calls action. Then he turns to the crew and asks, what exactly am I supposed to say here or reads out the script in his hand all confused? And then that's it, that's the ad.

You probably assumed it was a behind-the-scenes clip, or maybe a blooper video someone uploaded. But it wasn't,...

Arinox AI and Langoor have announced a strategic partnership aimed at enabling enterprises in regulated sectors to deploy AI systems within their own infrastructure instead of public cloud environments. The collaboration will focus on helping marketing teams in industries such as banking, insurance, and other data-sensitive sectors operationalise...

Jessica Apellaniz, Chief Creative Officer at Wieden+Kennedy Mexico, has been appointed Jury Chair for the Social Content & Influencer Marketing category at the ABBY Awards 2026, organised in partnership with The One Club for Creativity and The One Show.

A...