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An article published on People.com in early March 2025 reported on Buddies Coffee owner Rachel Rose posting a TikTok. She did not post with growth or social engagement as a KPI. The video was a personal reflection on ...


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Key Takeaways

The best time to post on TikTok is 8 a.m. and 8 p.m. Best time to post on TikTok every day of the week: Monday: 5 p.m. to 7 p.m., and 10 p.m. to 11 p.m. Tuesday: 8 a.m., 2 p.m. to 4 p.m., and 8 p.m. Wednesday: 8 a.m., 2 p.m. to 4 p.m., and 8 p.m. Thursday: 9 a....


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As of February 2025, 5.24 billion people, nearly 64% of the global population, are active on social media. That’s not just reach. That’s an opportunity.

And yet, most brands are still stuck in survival mode—posting without purpose, chasing ...


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Instagram influencer marketing remains a powerful growth channel for brands in 2025. With Instagram pushing creator-led content through Reels, Stories, and Collab posts, influencers play a direct role in how people discover and evaluate products.

But influencer marketing today goes beyond follower counts or one-off promotions. Success now depends on audience fit, authe...


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If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again.

That’s precisely why we put this blog together.

We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Inst...


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