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SocialMinds - A Social Media Marketing Podcast's title: SocialMinds - A Social Media Marketing Podcast
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Food has always been one of the internet's most competitive categories, but with the rules and what works constantly shifting, getting people to stop scrolling long enough to subscribe is becoming harder than ever. For MOB, that means constantly testing, analysing and evolving its approach to social.
In this episode, we're joined by MOB's Social Strategy Director Ayal...
When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer at Essity, joins SocialChain CEO, Jacinta Faul to get into what happens next when the mould's already been broken and the bar fo...
Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
How do you build a brand that resonates with everyone without losing your edge?
In a market crowded with 'stuffy' booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunt...