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App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.
The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.
The additional response options are being rolled out globally and could help to drive more engagement in the app.
The platform is offering its automated promotions to all advertisers and rolling out new features to help brands get more out of their ad spend.
The platform announced that users taking part in its Original Content Rewards and subscriptions programs will no longer be able to accept alternative cashout methods.