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Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.
The app has become a key engagement platform that offers new opportunities for marketers.
Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form content.
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.