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Socialinsider Blog: Social media marketing insights and industry tips: Social media analytics and benchmarking tools | Socialinsider
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January was a tough year, but we made it! 🥹
Okay, it was a month, and it was all about making things work better without making a big deal about it. We finally published those benchmark studies that you were all waiting for, made the AI smarter, and fixed the annoying things nobody talks about, but everyone notices.
Revolutionary? No. Actually useful? Absolutely....
At first glance, YouTube Shorts might seem like just another version of TikTok or Instagram Reels: quick, vertical videos designed for easy scrolling. But YouTube has always operated on a different wavelength—its culture, audience, and algorithms set it apart. Even though Shorts looks similar to rival formats, how your content performs (and spreads) on YouTube is a different ...
I’ll be blunt.
Most TikTok advice is useless because it skips the part that decides everything: who the content is built for.
A lot of accounts get decent views and still get nowhere: wrong followers, dead comments, low saves, no repeat viewers.
That happens when the TikTok target audience is too broad, too imaginary, or borrowed from someone els...
Ever hit “share” on a Reel and wondered when (or if) the views will start rolling in? I used to have the same questions—until I dug into the numbers.
Here’s what the latest data reveals about when your Instagram Reels actually get seen, and what you can do to give them their best shot.
Key takeaways Instagram Reels decrease in viewership after the first 5 ...Monday morning. Coffee in hand. You open your social media dashboard and there it is. A wall of numbers. Likes up. Reach down. Comments many, but sentiment unclear.
And the big question hits you. Is this actually working, or are you just winging it on social media?
I’ve been there. Posting consistently, celebrating spikes, stressing over dips, and s...