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Socialinsider Blog: Social media marketing insights and industry tips

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Socialinsider Blog: Social media marketing insights and industry tips: Social media analytics and benchmarking tools | Socialinsider

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How to Quickly Put Together an Insightful Social Media Report Executive Summary

You send the social media marketing report. Slack shows ‘Seen.’ Silence follows.

No follow-up questions. No comments. Just another neatly designed social media report quietly dying in someone’s inbox.

If that sounds fami...


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Talkwalker alternatives: best options for social teams (benchmarking + listening)

Talkwalker is a social listening and media monitoring platform. It’s built to help brands track what people are saying across social and the wider web, spot trends, monitor sentiment, and catch reputation issues early.

And if that’s your day job—PR crises, narrative shifts, sudden spikes in chatter, “what’s happening in the market?”—Talkwalker can absolutely ea...


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How to Run an Effective Content Competitor Analysis to Gain Powerful Content Insights

If you’re a marketer, competition can feel exhausting. 

I am sure I am not the only one posting consistently, testing new ideas, and still watching a competitor pull ahead. 

Some days, it’s easier to scroll past their content and pretend they don’t exist.

But once I realized the goldmine of information I can gather from a well-executed content comp...


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9 Best X (Twitter) Analytics Tools For Successful Performance Evaluation

If you try to find analytics on X (formerly Twitter), you’d be surprised — there’s none. Or, to be precise, there’s no built-in Twitter analytics you can use for free. That’s unfortunate for any social media manager. 

Does it mean w...


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How to Measure and Prove the Social Media Value Generated for a Business

If there’s one question I hear over and over again from marketing leaders, it’s this: “How do you actually measure the value of social media?” For a long time, I struggled with the same challenge. I knew organic social media was building my brand, nurturing relationships, and driving business—but translating all those efforts into clear, quantifiable value was another story.<...


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