Social Media Marketing Podcast

Wondering how to keep driving traffic and leads from Facebook now that Meta limits how many links you can share? I interview Mari Smith to learn how to work around Facebook's two-link-per-month limit and how to use Meta's new AI tools for groups, Messenger, and lead ads in your business.

How to Keep Driving Facebook Traffic Under the Two-Link LimitHow to Use Meta Muse for ...

Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? I interview David Meerman Scott to learn four ways to create passionate fans for your business using in-person experiences, behind-the-scenes content, gamification, and your personal passions.

Build Fans Through In-Person Events and Shared ExperiencesGiv...

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery.

How YouTube Now Counts ...

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

Why Behavioral Science Matters for Social Ads: Recall, Not ...