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Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.
Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Compa...
Employee advocacy looks simple from the outside. Building it inside a global organisation is another story.
Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page ...
Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.
In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of ...
Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best?
Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing.
In this episode of Social Media for B2B ...
LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.
In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.
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