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Back-to-School 2026 Survey: Value Wins as Shoppers Prioritize Savings Over Brand Loyalty1 week

New consumer research from Snipp reveals a back-to-school shopper who is willing to spend more this year but is demanding more value in return.

As families prepare for the 2026-2027 school yea...

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Cashback Marketing Strategy: How to Plan a Campaign That Delivers ROI1 week

Your cashback marketing strategy just closed out a strong quarter. Redemptions were healthy and consumers claimed their rewards on time. Then someone in finance asks a simple question: what did this actually buy us in sales? For many brand markete...

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How to Measure Incremental Sales from Promotional Campaigns2 weeks

Most promotional campaigns generate activity. Redemptions spike. Sell-through climbs. The sales team celebrates. But activity and incremental sales are not the same thing. Incremental sales are the purchases that would not hav...

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Rebate Program Examples: What Good Looks Like in B2C and B2B2 weeks

Before any new rebate program gets budget approval, procurement and finance want to see proof. Not projections. Not benchmarks from a competitor's press release. Actual evidence that rebate programs drive measurable sales outcomes. Yet mos...

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