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How to Set Up a Rebate Program: A Step-by-Step Guide for Brands that Want to Get It Right2 days

Setting up a rebate program sounds deceptively simple: offer a discount after purchase, collect some receipts, send out payments. In practice, it involves coordinating offer design, legal compliance, technology infrastructure, fraud prevention,...

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Types of Rebates: Which Structure is Right for your Program?1 week

Most rebate programs do not fail because the offer was wrong. They fail because the structure was wrong for the objective. A program built to drive trial uses the same mechanic as a program built to reward channel pa...

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Rebate Vs. Discount: Which Should You Use and When?2 weeks

You are looking at a planning document, a new SKU launch, a promotional window, a price-sensitive category, and a trade budget that does not stretch as far as it used to. The question on the table: do you lower the price now ...

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White-label Digital Coupon Platform Features 20262 weeks

Brands expect their digital coupon programs to launch fast, work across every market and category, increase product sales, and withstand fraud. Most shopper marketing agencies can't deliver all of that on thei...

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