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Message History

To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.”


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At this year's Sweets & Snacks Expo, a live (and real!) wedding was held on Wednesday, May 20.


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Gen Z and Millennial culture drives flavor trends for hard candy, particularly for tropical and global profiles, says a representative from the brand.



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Proceeds from the candy will go to a student-led project that is converting shipping containers into medical clinics.


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Current CSO Jason Reiman will remain through April 2027 to ensure a thorough and structured leadership transition.


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