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Not all leads are equal. A form submission is a signal of interest. A phone call is a prospect who has done enough research to commit to a conversation. They have a question, a specific need, and in many cases, they’re close to making a decision.
That makes inbound calls among the highest intent leads your marketing can generate. So why do so many businesses have no id...
Working freelance can be incredible. Being your own boss means choosing your hours, setting your own rates and working on projects which mean something to you.
Unfortunately, there is a downside to freelancing. Those who have been in the game a while know that your finances can vary significantly from month to month, even with the best planning. Here are some tips on i...
When we talk about peak shopping periods for retailers, these are often confined to the likes of Black Friday or Christmas, both falling in the Golden Quarter when retailers make most of their revenue. In recent years, we have seen other seasonal events become increasingly important revenue streams. For example, so far this year’s
Steve Morley responds to the launch of the Government’s UK’s Steel Strategy and, whilst the headline investment and commitment to more domestic production is welcome, asks what the policy makers have got against the downstream supply chain set to be hammered by the quotas and tariffs.
The President of the Confede...
A new diversification strategy is paying off for a Warwickshire-based manufacturer of precision-engineered components.
Opus International Products, which provides CNC machining and injection moulding services, has secured its first defence and medical contracts after completing a £1m investment drive and tapping into the external backing of the Warwickshire Ma...