SmartSites

Most of the redesigns we launched held or grew their search clicks, and the launch dip was rarer and shorter than the folklore says. Here is the process in decision order, and what the biggest winners had in common.

The post Website Redesign in 2026: What the Winning...

A New Jersey Mazda dealership added Microsoft Premium Streaming to its search program. Microsoft Advertising reported a 150% increase in direct traffic and a 76% lift in form submissions year over year.

The post Microsoft Premium Streaming ...

Car dealership marketing strategies ranked by what our data supports, with the benchmarks behind them: traffic and conversion by channel, reviews and profile calls, calls vs forms, missed calls, cost per click and per lead, budget caps and AI search.

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If you run paid search, you probably spend most of your time and budget on Google, and Bing can feel like an afterthought. Choosing who manages that second channel is still a real decision, because the right partner can turn it into a steady source of leads. That is why we are proud to share […]

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Public benchmarks put marketing budgets at roughly 7% to 12% of revenue. The harder question is where the money goes next month: prove one channel, keep the compounding one running, front-load the busy season and move money toward what converts.

The post M...