Smart Insights

Six tips (and tools) to building a world-class remote marketing team

Fri, 22 Jan 2021 16:35:00 GMT

Working from home does require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team With more of us working from home than ever before, use these top tips to …..

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Business growth strategies for 2021: From startups to MNCs, how strategic marketing sustains growth

Mon, 18 Jan 2021 16:40:00 GMT

Strategic marketing is a key part of ensuring you achieve your business growth goals. Lead your team to accelerated growth through digital marketing It has been a challenging year for marketers, with market uncertainty, reduced budgets, and huge shifts in …..

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Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year

Fri, 15 Jan 2021 16:00:00 GMT

As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..

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Small business marketing: 5 strategies for growth

Mon, 11 Jan 2021 15:00:00 GMT

If you're planning to launch or grow your SME in 2021, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability Launching a start-up can be an exhilarating experience. However, there's a difference between launching …..

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E-commerce inbound marketing strategies for your online business

Thu, 07 Jan 2021 16:15:00 GMT

E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

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Web Accessibility – how to make your website ADA compliant

Wed, 06 Jan 2021 10:35:38 GMT

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time - the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in …..

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Are these 5 mistakes holding back your digital marketing plans?

Wed, 30 Dec 2020 11:00:00 GMT

Mistakes happen but there are many that can be avoided when it comes to digital marketing plans. Being aware of common mistakes helps you improve digital marketing Even the top marketing gurus can implement bad marketing strategies if they don’t …..

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Agency project management: How to manage those ‘one more thing’ tasks

Mon, 28 Dec 2020 11:00:00 GMT

Before you try to whisk away your problems with software, try these agency project management methods to maximize productivity and improve client relationships If you’re an agency professional and you feel like you’re constantly scrambling, you’re not alone. Once upon …..

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Why reviewing marketing performance should be at the top of your priority list in 2021

Wed, 23 Dec 2020 11:00:00 GMT

Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..

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Forward and reverse path customer clickstream analysis in Google Analytics

Tue, 22 Dec 2020 15:00:44 GMT

Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

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Your top online marketing courses and training solutions of the year

Mon, 21 Dec 2020 16:11:29 GMT

With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. …..

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The secret of successful viral marketing and advertising campaigns

Fri, 18 Dec 2020 15:00:00 GMT

Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that …..

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Financial marketing planning: Three essential elements of your financial services marketing strategy

Wed, 16 Dec 2020 15:00:00 GMT

Strategic financial marketing planning is in flux. As more customers make financial decisions online, the digital competition is harder than ever Digital Transformation in financial marketing has completely changed how businesses and consumers connect, bringing you closer to your customers …..

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4Cs marketing model: 2 models with the same acronym

Tue, 15 Dec 2020 15:05:34 GMT

Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..

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Video marketing trends to cut through the noise in 2021

Fri, 11 Dec 2020 14:55:54 GMT

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it's not really surprising that video predictions and usage have shot up in 2020. In preparation for …..

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Optimize your e-commerce marketing strategy with the RACE Framework

Wed, 09 Dec 2020 15:10:00 GMT

What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of E-commerce. You don't need …..

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Social commerce 2021 trends : Tactics and tools to grow your e-commerce strategy through social ...

Tue, 08 Dec 2020 12:00:00 GMT

Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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Customer loyalty marketing in a digital era

Mon, 07 Dec 2020 15:00:05 GMT

First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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Top 10 influencer marketing strategy boosting segments in 2021 [Infographic]

Fri, 04 Dec 2020 15:40:42 GMT

74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..

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Online branding: a digital-centric approach to developing brands

Fri, 27 Nov 2020 15:00:00 GMT

Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what …..

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