Hold the gimmicks. Social media in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we're always scanning the digital landscape for new opportunities to benefit from our customers' changing …..

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Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our …..

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Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. …..

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Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune …..

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Do you think your business is good at writing briefs? Your agency likely disagrees... Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..

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Find new brand building strategies to delight your customers online, plus don't miss opportunities to grow your ROI with the RACE Framework Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that …..

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How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how you will launch. This is particularly …..

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What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization …..

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How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..

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With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..

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9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

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5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in …..

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How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in …..

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5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors, ensuring your customers obtain your product. B2B marketing has become almost identical to B2C …..

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AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. …..

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Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..

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A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..

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