Smart Insights

Essential Marketing Strategy Models: The Promotion Pyramid

Mon, 28 Sep 2020 14:00:00 GMT

Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the …..

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Using the 70:20:10 rule in your digital marketing

Fri, 25 Sep 2020 14:00:00 GMT

How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your …..

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4 types of evergreen content that you need to start creating for your business

Thu, 24 Sep 2020 14:00:00 GMT

With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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2021 digital marketing trends: 25 practical recommendations to implement

Mon, 21 Sep 2020 14:00:53 GMT

Review these digital marketing innovations to identify opportunities to improve leads and sales There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. And rightly so, since reviewing …..

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