Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

The post How strong is your brand identity? appeared first on Smart Insights.

Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights.

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..

The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.

An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..

The post Web personas – best practices and examples appeared first on Smart Insights.

Streamline your planning and measurement of digital marketing with the RACE Framework and growth process We created the RACE Framework and growth process to help marketers and business owners plan and manage their digital marketing strategy in a more structured …..

The post Introducing The RACE Framework: A practical framework to improve your digital marketing appeared first on Smart Insights.

You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..

The post 5 must-haves in your digital product roadmap appeared first on Smart Insights.

Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..

The post Digital marketing for startups: best practices for new businesses appeared first on Smart Insights.

Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

The post Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. appeared first on Smart Insights.

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

The post Understanding the role of organic vs paid social media strategy appeared first on Smart Insights.

Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

The post The marketing agency capabilities review matrix appeared first on Smart Insights.

How to strategically manage your marketing spend in 2022 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking your ROI per channel …..

The post 8 easy to use annual marketing budget templates appeared first on Smart Insights.

Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..

The post Digital Transformation: Structuring digital marketing teams appeared first on Smart Insights.

Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

The post Your integrated sales and marketing strategy – the how and the why appeared first on Smart Insights.

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer …..

The post Digital marketing statistics sources to inform your marketing strategy appeared first on Smart Insights.

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? It pays to keep a check on the popularity of digital communications techniques as they become ever more important to running …..

The post How important is digital marketing for businesses in 2022? appeared first on Smart Insights.

Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essential component in the delivery of any successful product, service, or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of …..

The post The key characteristics of an effective Go-to-Market plan appeared first on Smart Insights.

Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..

The post The Content Optimization Matrix appeared first on Smart Insights.

The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had …..

The post Let’s talk tech – how to get the most out of your digital marketing appeared first on Smart Insights.

Using capability maturity models to review digital readiness and set targets for digital transformation We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part …..

The post Benchmarking your digital marketing capability appeared first on Smart Insights.