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Smaily email marketing and automation

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When people talk about the future of email marketing, the conversation usually drifts toward automation and AI. Will marketers still be needed in a few years? Will AI write emails, send them, and even interpret results on its own? Well, I don’t believe the question is that simple.

I started as a developer. At the beginning, I wasn’t a great marketer (just like many oth...


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Summer is often associated with vacations, slower schedules, and time spent away from screens. But that doesn’t mean your subscribers disappear for three months. People may be relaxing on a beach, sitting at an airport, or enjoying a long weekend, yet they still check their inboxes regularly. That’s why summer email marketing remains an important part of any email strategy.


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