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Discover marketing secrets – only for you. Unlock, boost, win, gain, and win again. Exclusive knowledge awaits, act now! Don’t miss out on the insights inside this insightful article! 

No, we’re not desperate. We just did that on purpose.

These common marketing phrases are e v e r y w h e r e – promising secrets, supercharging results, unlocking acce...


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Winter has a way of making email marketing feel heavy. The same automations keep running. The same segments keep receiving. The same templates keep converting – well enough. The winter season may indeed be jolly for a while, but now is the time to prepare for when people really start to get pumped up – and to rethink your 2026 email marketing strategy before momentum shifts.&...


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Have you noticed that everyone is so nostalgic lately? Indeed, in the current climate, people are missing warmth and familiarity more than before, and here we are not talking about meteorology. That’s exactly why nostalgia in marketing still keeps working: it gives people a soft landing. It also gives your brand a chance to feel instantly “known”. 

So, let’s take ...


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If you’re searching for email A/B testing best practices, it’s time to look past subject lines. Opens matter, but most of your revenue (and also most of your unsubscribe risk) is created after the open – inside the email, and at the moment it lands. 

In this article, we’ll concentrate mainly on content and timing, showing how mastering these elements in you...


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Pantone, known for its influential color system, plays a pivotal role in shaping design trends and visual communication across various industries. Last year, we dove into Mocha Mousse – a warm neutral that quietly reshaped many inboxes. Now we have the opportunity to discuss how to use the color of 2026 – Cloud Dancer in email marketing.

This time, Pantone made a simpl...


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