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Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like that could be the next step. Is this additive, or will it cannibalise? Is it an indicator that M&S can do it better themselves? Where does this leave Ocado and the tradition...


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A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every week, whilst ChatGPT replaces as much as 74%. In this article, we will explain who stays, who disappears, and why it is problematic that the three major platforms actually have ver...


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