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Helen’s Birsie Beanny is more than a hat: it’s a celebration of Shetland Wool Week, storytelling and personal design. In part two of our Q&A with Helen, we chat all about the inspiration, ideas, and details behind her new pattern.

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Journey, inspiration and Helen’s creative voice. 

Being named Patron of Shetland Wool Week is a huge honour for Helen Robertson, though not one she ever expected. We caught up with her after the launch to ...


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We love seeing everyone’s Birsie Beanny pics – the colour combinations are gorgeous, as always! If you haven’t already joined our Birsie Beanny Knit-A-Long on Faceb...


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How can it be almost two weeks since the Birsie Beanny launch!? What a lovely evening we had – the sun even made a rare appearance, perfectly matching the happy atmosphere of the event.

It was a special moment to finally reveal Helen’s design after months of sec...


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