While working at a dive shop in Guam, Sarah Fox spent hours in the water each week. What followed was just as frustrating. After every dive, she would spend what felt like forever fighting knots out of her hair. For decades, the hair tie industry has sold the same elastic loop and called the problem solved. Sarah thought it could be better. So she created Riptie, a patented h...

Every year, 1.5 billion golf balls go missing, and almost none of them are recovered. The industry keeps selling new ones, but hardly anyone goes back to collect the old ones. For decades, that was just how the game worked until Rami and Sami Mubasher saw an opportunity in this gap. They launched CleanGreen Golf Balls, a business that retrieves lost golf balls from golf cours...

Every piece of plastic ever made still exists somewhere. Strange as it sounds, it’s very true. Rather than complain like everyone else about the environmental hazard they had been living with for years, Rachel Irons and Verity Noble decided to do something about it. They started Nude Foods Market, a zero-waste, packaging-free grocery store where customers buy food in reusable...

For so many years, the wellness industry handed women a trade-off and dressed it up as empowerment. They could be healthy or enjoy themselves, but they couldn’t have both. They could have the gut-friendly routine or have the soda. But everything changed when Aarica Griner and Nick Murray brought Hot Girls Soda to Shark Tank in hopes of changing the narrative. Will they get a ...

After losing her childhood cat (Sonia) to asthma triggered by dusty cat litter, Kristina feared history might be repeating itself years later, when Paco (her current cat) began sneezing and showing the same allergy symptoms. Determined to find a safer alternative, she created Paco & Pepper, a cat litter made from olive pits designed to eliminate dust and improve air quali...