Seth's Blog

What’s the structure of your project? Here are three paradigms to consider:

Video game development is expensive and risky because you’re on two frontiers at once. The tech frontier, trying to do something with hardware that hasn’t been done before, and the game mechanics frontier, perfecting and polishing new forms of interaction that last. So Myst ...

Steinbeck points out that the stars shine in the sky, regardless of the drama here on Earth.

Perspective fools us into believing that our point of view is primary, but it’s not difficult to imagine a more distant (or closer) one that would change everything.

The service at table 7 might not matter much to the waiter, but it matters a great deal to the eld...

If a machine makes a painting that no one ever sees, it might be well-crafted or match some objective form of beauty, but it’s not art.

Art changes the creator and the viewer. Art requires participation. Art is a verb.

Decoration is important. Beauty matters. But decoration and beauty are insufficient to create art. Music, images, tastes and words become a...

Bookkeepers do important work. But a bookkeeper is not the head of accounting.

Marketers are responsible for anything the organization does that touches the market. But many people with ‘marketer’ in their title simply go to meetings and do tasks after the real work of marketing is already done.

Some tech companies have hundreds of people in thei...

Real artists do all the painting themselves, not like Rembrandt

Real artists use brushes, not technology like Cartier-Bresson

Real writers write it out by hand, not like Jack Kerouac

Real musicians record it live, not like Steely Dan

Real singers sing without processing, not like Kanye West and Daft Punk

Real directors do the ...