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When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying.

That’s the nature of an upgrade.

After a certain point, the only thing we’re buying is the way the upgrade makes us feel in the moment, not our satisfaction going forward.

Stereos, salt, art on the wall. It’s easy to get hooked on the climb, no...


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This is a useful term. It helps us understand a topic or theory that can be considered from multiple points of view by people engaging with good intent.

“Pluto is a planet” was a controversial statement among some people who study the solar system.

On the other hand, it’s not controversial that Pluto actually exists.

Choosing to engage in a conve...


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Last year, the recording session I did with Mel Robbins was going so well that her producers asked me to stick around–four hours later, we had recorded enough for two episodes.

One never knows how these things will feel until after the fact, but part 2 is live now. I hope you get as much out of it as I did…

My day with Mel inspired my


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The moment you start treating your customers as captives, they begin to make other plans.

It might take a while, but they always end up leaving. The first step is warning away their friends.

On the other hand, when we treat our customers like the free agents they are, they often choose to stick around (and bring the others).

Before you reward an ...


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More than 345 riffs, worthy of a calendar, all in one place. They don’t fit in a blog post, so I made a page of them. Hit the refresh above to see another one, or see them all, and vote on your favorites, at sethsriffs.com

On the riffs page, you can click the ? icon and l...


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