Seth's Blog

Sometimes we make poor choices.

And, unrelated to that, sometimes bad luck happens.

The real problem kicks in after that.

One bad decision after another. Choices that compound the problem instead of solving it. Digging a deeper hole, amplifying the damage and spreading the effects through space and time.

We often try to justify previous...

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product.

Most providers know, though, that good, fast and inexpensive are trade-offs. You will have trouble offering all three.

And in a competitive marketplace, as soon as someone starts racing to the bottom and cutting corners, keeping up is br...

But this job is.

We all need to feed our family, find shelter and contribute to the community.

Finding useful work is a key part of the human condition.

But that doesn’t mean the thing you’re being asked to do right now is required. In fact, it’s optional. It might come with this particular gig, but it’s still a choice. In the short run, most of ...

Maps are easy to sell. If you know where you are and where you’d like to go, the map solves your problem. Maps are all around us: how-to, what-to, step-by-step.

The compass is more resilient but less descriptive. It shines a light, gives us clarity, but the next steps are up to us.

In an age of ubiquitous AI, answers are no longer in short supply. But qu...

Let’s imagine the airline you run had to cancel just one flight a year. You have three days notice. How would you go about it?

You might begin by considering the travelers with the tightest itineraries, and explore which options exist and prioritize them.

Then, this being late-stage capitalism, you might look at the passengers who are paying you the most, ...