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Website title: Search Engine Roundtable ::: The Pulse Of The Search Marketing Community

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Google has announced its UGC Fresh Data Program, which Google says "is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search." Basically, it seems like an API UCG sites like Reddit can use to push content to Google Search faster.

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Here is a recap of what happened in the search forums today...

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Google may be issuing more manual action penalties over the past few weeks than it has over the weeks before that. The increase in manual actions seems to have started several weeks ago, but more so recently, according to some SEOs.

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Google has updated the how leads work help documentation within Local Service Ads with a lot more detail. The changes are meaningful, including what counts as a billable phone lead and how Google handles lead quality/credits.

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Google updated its help document in Merchant Center to say that if a product changes more than once per day, it may be "disapproved instead of updated if we detect a mismatch."

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