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10 Ways to Index Your Website Faster On Google

Fri, 06 Jan 2023 21:12:59 +0200

Is Google not indexing your website? Then I would say you are in serious problem.

It means you are invisible on the internet and will not even show in the search queries, so you will not get organic traffic or anything. If you are here, then I think all these are new to you, and you do not know how to increase indexing.

You can learn everything about Google Indexing from here, and we are here to help you out!

Ways to Index Your Website

1. Delete the Crawl Blocks in the Robots.txt File

Are you facing a problem with indexing? Is Google not indexing your website? If that is the issue, then it can be because of the crawl block in the robots.txt file. You can check that issue by going to yourdomain.com/robots.txt. There you will find two snippets which are-

1. User-agent: Googlebot

2. Disallow: /

1. User-agent: *
2. Disallow: /

Both of these Googlebot will not be allowed to crawl the pages on the site. We can fix the issue by removing it.

You can check whether the crawl block was the culprit; you must paste the URL into the URL inspection tool. To reveal more details about the coverage block, you need to look for the 'crawl allowed? No: blocked by the robots.txt’ errors. This indicates that the page will be blocked.

2. Delete the Noindex Tags

Google will not index pages when you tell them not to do. It is helpful for you to keep some web pages private. There will be two different methods to do this-

Method 1- Meta Tag

If the page has any of these meta tags in section, then that will not be indexed by Google-

These Meta robot tags will tell search engines whether they can index the page. You can run the crawl with the audit site to find all pages with the noindex Meta tag.

Method 2- X-Robots-Tag

Crawlers also respect the response header of X-robots-tag, which can be implemented with a server-side scripting language such as PHP in a .htaaccess file or change the server configuration.

This URL inspection tool in search consoles will tell whether the crawling page has blocked Google. You need to enter the URL and look for the ‘Indexing allowed? NO: 'noindex’ detected in X-robots-tag.

Also check: Site Loading Speed – How is It Useful for Optimizing a Website?

3. Add the Page in the Sitemap

A sitemap will tell Google which pages of our website are crucial and which are not. It gives us an idea about how they should be re-crawled. Google should find pages on the website; whether they are your sitemap, that is still good practice to include them.

We can check whether the page in the site map uses the URL inspection tool only if we see the URL is not on Google error or Sitemap as N/A, then it is not your sitemap or indexed.

4. Remove the Fake Canonical Tags

With the conical tag, Google gets to know about the preferable page, which will look like this-

Some of the pages will have no canonical tag or conical tag, which explains to Google that the page is preferred and is the only version, and this needs to be indexed.

But if the page has a rogue canonical tag, then that will tell you about a preferred version that does not exist and that will also not get indexed. We can use the Google URL inspection tool to see an 'alternate page with canonical tag' warning when the canonical point to some other page. If that warning is not and you want a page index, then remove the canonical tag.

5. Ensure That the Page is not Orphaned

Orphan pages do not have internal links because Google explores the new content through crawling. They are unable to discover the orphan pages through the process, and website visitors will not be able to find them either.

We can check the orphan pages by checking the links report for the error: "Orphan page (has no incoming internal links). It will include all the pages available in the sitemap and those that are indexable but do not have internal links.

6. Edit No-follow Internal Links

Nofollow links are the links with the rel= “nofollow” tag. It prevents the transfer of the PageRank to its URL destination. Google does not crawl the nofollow links.

It is crucial to ensure that all the internal links to the indexable pages are followed. You can check the links reports for the crawled website for indexable pages that have 'Page has nofollow incoming internal links only’.

7. Add Robust Internal Links

Google does discover new content by crawling the website. If we ignore the internal links, then you may be able to find them. The only solution to the problem is adding some internal links to the page.

However, when you want Google to index, then that does make sense to do so, which makes it more powerful. It is because Google will re-crawl such pages faster than the less important pages. It will show all the ages on the website that the URL sorts. You can skim the list and look for the relevant pages that will add internal links.

8. Ensure You Have a Unique and Valuable Page

Google does not index low-quality pages because those pages do not hold any value to the users. If you have checked the John Mueller tweet, then you may know that he said if you want Google to index, then the web page or website needs to be remarkable.

If you do not know about the technical issue, that will be a lack of value. That is, it is better to review the page with a fresh eye and ensure it is valuable.

9. Delete the Low-quality Pages

If there are low-quality pages on my site, that will be a waste of the crawl budget. It is like grading a test paper. For instance, if I am a teacher and have to grade 10 test papers, it will take some time. But if I have to grade 100 papers, that will take more time.

Just like that, Google will tell you the crawl budget and will crawl efficiently. But you can remove the low-quality pages from the site, which will not be wrong. In fact, it will have a positive effect on the crawl budget.

10. Build Top-quality Backlinks

Backlinks are a crucial part of a webpage; if someone is linking that, then it should have some values, which are the pages that Google wants to index.

To get full transparency, Google does not index web pages with backlinks, but billions of indexed pages do not have backlinks, leading to faster indexing.

Wrapping Up!

Google is not indexing your website because of technical issues or low-quality pages, which are worthless. Any of these things can be possible, but I would say it is more because of technical issues.

One thing that you need to understand is that indexing is not ranking. But still, SEO is crucial to rank and attract the stream of organic traffic.

Melissa Howard is a managing partner at Split Reef, a web design & digital marketing company that helps to grow businesses online and create high-performing, responsive websites for your business. Our team can also help you develop customized iOS mobile applications for business needs.

Payhip: Best E-Commerce Platform to Sell Digital Downloads, Courses and Memberships with Ease

Tue, 30 Aug 2022 12:10:53 +0200

Payhip is an e-commerce platform where you can directly sell digital products, courses, coaching, and memberships to your fans and followers. It offers easy solutions to bloggers and entrepreneurs to sell anything online anywhere.

Payhip is very helpful for selling downloads, and memberships, and its built-in EU Vat calculation, makes you less worried about generating your income. Payhip is trusted by more than 130,000 people globally and it’s growing more and more all the time because they have a straightforward approach to sales.

Payhip is the best choice when looking for an ideal combination of user-friendliness and simplicity. This online store builderservice saves you valuable time and effort because everything required is already configured and hosted on the Payhip website.

Prominent Features of Payhip that helps Your Brand Stand out:

· With a fully customizable store builder, you can generate the website of your dreams just within minutes without any coding.

· It’s even possible to set up your brand further by linking your own domain or subdomain to Payhip for free.

· A simple embed feature of this platform allows for bringing Payhip's robust features and high-converting checkout experience to any existing website.

· You can sell a wide range of digital products including eBooks, videos, software, courses, music templates, and more.

· For selling physical products with Payhip, you can go for clothes, books, electronics, and other physical items which also allows tracking of product inventory, inserting product weight, and making available variables like sizes and colors.

Range of Key Benefits of Using Payhip:

1. Payhip manages EU (European Union) VAT for you so that there is no need to figure out VAT for each customer.

2. With its built-in reporting feature, you can acquire valuable insights into your sales strategies that will help generate enhanced conversion rates.

3. This digital storefront is cost-effective without any monthly fees as the website takes only a 5% transaction fee from each eBook sale.

4. As Payhip allows accessing several marketing tools, you get the option to outline different social discount codes and coupons.

5. For product promotion, this digital marketing tool gives an option to embed buy now buttons into your blog or website.

6. Moreover, you can sign up, manage, and reward affiliates.

7. It contains various tools for setting up mailing lists with which customers can subscribe and get updates.

8. This online store builder enables instant product delivery and also sends quick links to buyers.

9. Payhip e-commerce platform enables membership for your products.

10. With Payhip, it gets easy to convert your site into a full membership site where you can embed your own membership options with diverse payment and pricing intervals and deliver free trials.

Let’s take an in-depth look at Its Major Features:

1. Sell Digital Downloads

Payhip acts as an all-in-one solution to sell your software, e-books, and many other types of digital products. This digital platform has everything that is required to sell your work and grow your business. Customers get various options to pay including PayPal, Visa, MasterCard, American Express, or other major cards as well as payments from an array of international currencies are also possible via Payhip.

Payhip routinely deals with all the vital aspects from end to end so that you don’t lose your focus on what you love doing. It covers;

· Uploading of any type of file such as e-books, video, software, etc.

· Then go for secure and complete purchase in seconds.

· Payhip automatically makes customers land on their download page.

· You get direct and instant payment to your PayPal or Stripe account.

A few prevailing Marketing Features for Selling Digital Products and Growing Business:

· Affiliate program allows rewards to affiliates, friends, and colleagues when they make a sale.

· By offering coupons, you can run promotional campaigns with flexible coupons involving limits on their use or adding expiration dates.

· Give freedom to customers to speak out about their price where you can set a minimum range.

· Use social media to give discounts to those customers who tweet, like, or engage with your brand or product which will lead to sales growth.

· You can be in touch with your customers or notify them of new products and offers via sending them email updates.

· Embedding checkout & shopping cart directly into your website offers flawless purchase and download.

· You are free to make design changes or customize any part of your checkout to outshine the brand and make customers happy.

· This tool has MailChimp, CampaignMonitor, and many more from which you can Sync your customers directly to your mailing lists.

· With strong security features, your digital downloads are protected which makes your business successful.

· Closely lookout for the number of download attempts, it’s possible to download each file 3 times only.

· To put off customers from illegal sharing, buyer’s purchase details can be stamped on every page of your PDF.

· If you have to sell software, don’t worry! We can handle the generation, storage, and issuing of keys to protect your software so that your software license is safe.

2. Create and Sell Your Online Courses

Online courses allow you to use your knowledge to make a profit and that’s where Payhip works the best. It makes it easy to accept payments from your students by offering them a beautiful learning experience.

Everything students need to have You can offer a wonderful experience with your course that includes lessons such as videos, text, quizzes, downloads, surveys, assignments, and embeds.

In this Feature, Payhip provides all the Tools including:

· Store builder that aids in building the perfect sales page

· Payment plans including subscriptions and coupons to price your way

· Categorize lessons into sections to manage effortlessly

· Modify course player to perfect your branding

· After completing the course, rewarding students with certificates

Pricing

While seeking a new store-building solution for your company, thinking about pricing is important. Examining the available features is one of the ways to figure out whether a service is right for you. Following are the different pricing plans for Payhip;

· Free Plan: Payhip is persuasive because it allows you to sign up for free, and access all the features, unlimited revenue opportunities, and unlimited products within this package. For many other platforms, there is a limit on the number of products you can sell on a free plan, but Payhip offers infinite access to everything.

· The Plus Plan: This plan costs $29 per month with a much lower transaction fee of only 2%. People who might be selling a large number of different products, mostly prefer the Plus plan. The features of the Plus plan and Free plan are almost the same with the only difference of unlimited products and a lower transaction cost on this plan.

· The Pro Plan: This plan is certainly the best if you’re selling large volumes of products. It costs a fee of $99 each month without any transaction fee. The Pro plan includes access to unlimited revenue and unlimited products like the other payment plans.

Final Thoughts

When there are so many platforms for selling products online including Sellfy, Selz, Shopify, and WooCommerce, Payhip has its own benefits to selling digital products while keeping the costs low. An affiliate marketing system, ways to capture the audience’s interest through coupon codes, and an easy social media buy button are the most wonderful features of Payhip to look for.

Though there are a few limitations when it comes to marketing and sales features, a small business owner should begin the journey towards success. However, as you grow, you may need to change the pricing package to one that needs a much lesser transaction fee or none at all. So first try Payhip for free!

How to Keep Users on Your Site Longer?

Tue, 23 Aug 2022 16:42:53 +0200

It's no secret that one of the key metrics for any website is time on site. The longer a user spends on your site, the more engaged they are with your content. There are a number of ways to keep users on your site longer, and in this blog post, we'll explore some of the most effective methods. From optimizing your content to using effective calls to action, there are a number of ways to keep users engaged with your site. So, if you're looking for ways to keep users on your site longer, read on for some tips and tricks.

As a website owner, you are probably always looking for ways to keep users on your site longer. After all, the longer they stay, the more likely they are to convert into paying customers. If you want to keep users on your site longer, there are a few things you can do. First, make sure your site is easy to use and navigate. If users can't find what they're looking for, they'll leave. Second, offer fresh, relevant content. If you have a blog, make sure to post new articles regularly. Third, keep your design clean and uncluttered. Too much clutter will turn users off. Lastly, make sure your site loads quickly. Users won't wait around for a slow site. If you follow these tips, you'll keep users on your site longer and increase your chances of converting them into customers.

Make sure your site is Fast and Responsive

How long a user spends on a site is determined by how well the site meets their needs. If a site is slow or unresponsive, users will likely leave the site in favor of a better one. This is why it's important to make sure your site is fast and responsive.

The average internet user has a very short attention span. In fact, studies have shown that the average person only spends a few seconds on a website before deciding whether or not to stay. So, how can you keep users on your site longer? The answer is simple: make sure your site is fast and responsive.

Offer Something Unique and Valuable

If you want to keep users on your site longer, you need to offer something unique and valuable. This could be a new and innovative product, service, or piece of content. Whatever it is, it needs to be something that users cannot find elsewhere. Only then will they stick around.

Think about what makes your website different from all the others out there. What can you offer that will make people want to stay on your site and keep coming back for more? It could be helpful content, useful resources, or even just a great user experience. Whatever it is, make sure that it is something that people will find valuable and worth their time.

By offering something unique and valuable, you can keep users on your site longer and build a loyal following. So, if you want to make your website more successful, start by offering something that nobody else can provide.

Make it Easy to find what they're looking for

Having a well-organized site with a clear navigation system. It means having a search function that is easy to use and returns relevant results. Finally, it means having helpful and relevant content that users will find useful. We all want our website visitors to stick around longer, but how do we make that happen? How do we keep them from clicking off to another site? One key way is to make it easy for them to find what they're looking for on your site. If they can't find what they need, they're likely to leave.

If you want users to stick around on your site, you need to make it easy for them to find what they're looking for. That means having a well-organized navigation system and search function. It also means having clear and concise content that answers their questions.

Use Engaging Visuals, Including Images, Videos, and Infographics

There are a number of strategies you can employ to keep users on your site longer. One effective strategy is to use engaging visuals, including images, videos, and Infographics.

Users are more likely to stick around on a site that is visually appealing and easy to navigate. By incorporating engaging visuals, you can help keep users interested in your site and coming back for more. In addition to using visuals, you can also keep users on your site longer by providing quality content that is relevant and interesting to them. Be sure to update your site regularly with fresh content to keep users coming back for more.

As a website owner, you're always looking for ways to keep users on your site longer. One way to do this is to use engaging visuals, including images, videos, and Infographics.

Images are a great way to grab attention and add visual interest to your site. Be sure to use high-quality images that are relevant to your content. Videos are another great way to engage users. Videos can be used to show how to do something, or to provide an inside look at your business. Infographics are a great way to communicate complex information in an easy-to-understand format. They can also be used to add visual interest to your site.

By using engaging visuals, you can keep users on your site longer and help them to better understand your content.

Zeeva Usman is a senior writer at Peter and Petra. She is leading the remote working training program at Human right Warrior and content marketing specialist at Church Marketing Agency. When not working she loves to play with her two dogs, Palm and Oreo.

Promote SEMrush and Earn Dollars through BeRush Affiliate Program!

Fri, 12 Aug 2022 13:36:08 +0200

If you are aspiring to promote affiliate products or tools then BeRush is for you. Moreover, you can also earn dollars online with this BeRush affiliate program. Now let me explain what all I am talking about.

Many of you would already know everything or at least have heard about SEMrush which is an all-in-one marketing toolkit for digital marketing professionals. Competitor research, organic keywords research, ads keyword research, technical SEO, back-links audit, and there is much more you can do with SEMrush for SEO, SEM, or SMM. And BeRush is a partnership-based affiliate program of this SEMrush where you (affiliate) get a commission after driving traffic to the SEMrush website.

With this blog, I am going to present a BeRush affiliate program review and my personal experience of being an affiliate and getting a commission. If you promote or advertise the SEMrush tool, then you can earn money via the BeRush affiliate program which provides a 40% recurring commission. Hence, it is one of the finest recurring affiliate programs with which you can earn good commission and top-quality products for promotion.

How BeRush Affiliate Program Work?

1. You have to Start as an Affiliate by Joining BeRush

For this, you have to first register here. After setting up your account, just make sure to log in. This gives you access to promo materials, complete statistics, and brilliant customer support. On the promo materials page, you will come across your personal reference number (REF ID). You have to embed it in any or all links that you will be posting to SEMrush. With your reference number, it becomes easy to count visits, sign-ups, sales, and all the statistics from users who came via your referral link which can be seen in your profile.

2. Advertising or Promotion via Your Website using Banners and Links

On the same (promo materials) page, you can find a variety of banners in different languages. You can have a range of promo materials mainly in 5 languages which are English, Spanish, French, German, and Russian. As you are logged in, the code with your reference number will be there under each banner. So, you simply have to select your favorite banner, copy it, and just paste it to your website.

3. Earn Money in the Form of Commission

When a visitor of your website clicks on the reference link (explore BeRush Affiliate Program Terms for more details about this) to the BeRush website and completes a purchase, you get a commission for each SEMrush subscription they buy. Moreover, you can obtain a 40% recurring commission for every new user. And the commission is given every month, not just for the first one!

What SEMrush Subscriptions can Affiliates Promote to Earn Money?

Being an affiliate, you can receive a commission from sales of all SEMrush plans that include Pro, Guru, and Business. Furthermore, depending upon your type of subscription plan, the money earned for a single sale via your affiliate id is decided.

Here are the details about the money you can earn for a single sale for different subscription plans:

· Pro Plan at $99.95 Monthly and $999.40 Annual – commission $39.98/month (for a monthly plan) or $400/year (for a yearly plan)

· Guru Plan at $199.95 Monthly and $1999.40 Annual – commission $79.98/month (for a monthly plan) or $800/year (for a yearly plan)

· Business Plan at $399.95 Monthly and $3999.40 Annual – commission $159.98/month (for a monthly plan) or $1600/year (for a yearly plan)

As SEMrush is one of the best SEO tools and is having more than 2 million customers, it is the most excellent tool to promote and earn dollars online. I am personally using BeRush recurring affiliate program for the last 5 years and I am really happy with their prompt, reliable, efficient, and supportive services. So, I would always recommend this best SEO tool for digital marketers and other affiliates who want to make money online.

What are the Advantages or Features of the BeRush Affiliate Program?

· First Cookie Wins: With this ‘first cookie wins’ attribution model, you get commission even when someone first clicks your affiliate link and then buys another’s affiliate link to buy a subscription plan. You can also acquire an unparalleled 10 years of cookie life with this feature.

· Receive Commission Payments Twice a Month: Once you reach a minimum threshold which is $50 then you can get your payment through PayPal or Wire Transfer. Besides, you always get paid on time with their twice-a-month payment system which takes place on the 10th and 25th of every month provided that there is no holiday during these dates.

· Prompt Sign-up Process: Because they pre-approve all the affiliate applications, it takes very little time to get started which presents a nice user experience. You just have to sign up and you are ready to promote, as you don’t have to wait for manual account approval.

· Get Exclusive Promotional Rights: You can easily promote one of the world’s greatest competitive intelligence services because they endow with pre-made promo materials such as customizable banners and widgets.

By listing these exclusive features, I would also like to highlight they're saying “Share Our Love for SEMrush Globally”. It is one of the best platforms for webmasters, bloggers, paid search enthusiasts, agencies, educational resources, and all-around marketing geniuses to promote SEMrush Affiliate Marketing and BeRush Affiliate Program.

SEMrush is a crucial tool for competitor and keyword research and those who want to drive more traffic to the website should use this tool! I am successfully using it for many years for my own blog namely SEOGDK and hence recommending it to others, being an experienced affiliate. And, selling a great product always gives you great results, isn’t it?

BeRush is also truly appreciable for its efforts to maintain a quality and professional approach with its affiliate marketers as well as providing useful tools, widgets, promo materials, and other user-friendly services. It is most consistent, not only from a technical point of view but also in terms of the bespoke support behind the tool.

Well, I would also like to mention the pros and cons of using the BeRush affiliate program.

Pros would be;

· Their ‘First Cookie Wins’ model

· Provision to promote SEMrush without a website or blog

· 10 Years of cookie life

· Free to join

· On-time payment with their twice payment system

· 40% recurring commission for the lifetime

· A chance to win $100 every month with the contest

· A great support team

Cons would be;

Actually, it’s difficult to mention, still, the wire transfer threshold of $1000 would be here. For PayPal, this threshold or minimum payout is $50.

Lastly, I would suggest to all the readers out there trying the SEMrush tool; at least going for their 7 days free trial. And don’t forget to join BeRush Affiliate Program to earn money online!

What are the Top SEO Trends to follow in 2020 and beyond?

Thu, 03 Mar 2022 12:36:22 +0200

When new companies emerge every day, the reader's interest becomes increasingly competitive. By keeping up to date on SEO trends, you can follow the specific requirements for websites to be listed through search engines.

Google changes its search algorithms hundreds of times annually. Many adjustments can affect your search ranking even if they are minor. The top SEO trends that will be the talk of the town in 2020 are as follows:

1. Searching with Voice

In 2017 alone, there were 33 million search queries made with voice. The March 2019 data shows that voice searches are 20 percent of the queries made from mobile. More users will make search queries in the exact way they speak because voice search is becoming more and more popular.

Users would like the question they asked to be answered correctly. People using long-tail keywords in the searches are more likely to become a customer than people who have just started yet.

List and bullets increase your voice inquiry rankings and most voice inquiries are local, which is why you should locally optimize your website.

2. Featured Snippets will remain Hot Topic in 2020

A snippet is a recap of the search query response. Google shows it above organic and paid results at the top of the SERP page.

These have been around for some years and led to major improvements to the product page of Google's search engine. Nearly half of searches do not result in any clicks since the visitors collect the answers from these snippets. In reality, Ahrefs analysis has shown that the featured snippet has more traffic than the first organic search results in the Google search engine.

You should use keywords and content that is question-based. Use the questions from the section called "People also Ask" as it provides an in-depth answer to related questions.

3. More Advertisers will use SEO Influencers

Over half of the total marketing budget of 17% of companies spent on influencers. The statistics highlight how important marketing is for businesses, especially travel, fashion, cosmetics, lifestyle, and e-commerce.

Online users look for trustworthy information. Reviews by influencers are mostly the basis of that information. The value details from an influencer more than an advertisement. Working with an influencer will help you create awareness, expand the scope of your content, and boost exposure online.

Most businesses do not see the value of their investment in influencer marketing because their funded advertising is not adequately planned or executed. If it does not match your audience's needs, your marketing fails.

Partner with your niche influencers, who are already involved in your audience, to get the most out of your visitors. Google also has control over and raises the SEO activities with the links from influencer pages.

4. There is No Stopping for BERT

BERT stands for Bidirectional Encoder Representations from Transformers. It helps everyone to develop a system of answering their own questions. This is the first important change Google has made since RankBrain in 2014 to its search algorithm.

In ten questions, BERT will impact one. SEO marketer implementing BERT templates are growing their chances of putting samples in Google SERP on the first page. In conversational queries where "to" and "for" preposition is important for the context of the search query, BERT has a powerful influence.

BERT cannot be optimized. For a better understanding of the natural language, Google uses BERT in different ways. However, you can optimize the intention behind search requests since the coordination of intention is essential to successful content creation. Analyze on the first page of SERP the top five contents for this particular keyword before composing a copy.

5. The Digital Experience will See a Rise

The first digital approach to improve customer experience has been taken by 44 percent of companies. By comparison, the change has contributed to revenue growth for 56 percent, according to 56 % of CEOs.

Load page speed is a major factor. Great content is nothing if you don't easily load your website or if you have a complicated user interface. Successful companies recognize that creating long-term customer relationships relies on customer experience. Customer experience also impacts the search rankings since only people with good user experience spend some time on their pages. Concentrate your user experience to help clients find the information they need. Make it comfortable to go to the next page or link for visitors.

You need to wear your guest's shoes to find roadblocks and poor experiences to provide the best user experience. Don't use long, incomprehensible words. Lack of clarity also has negative effects on the SEO of your website and increases the bounce rate.

6. An Increasing Trend of Video Content

Videos are an important part of your digital marketing and SEO strategy. The video appears 50 times on the first page of SERP than the single-text web page, according to a Forrester Research report. Likewise, Google includes 62% of videos for basic searches.

Build useful YouTube videos to boost the website's existing content. This is not a first-page guarantee, but when Google indexes your video, you will experience greater transmission.

Introduce links to videos to more visitors to your website. Add a link to the YouTube page to help understand the content of your video.

7. Search Rankings will depend on the Length of Content

You can only beat the competition to page 1 ranking with high-quality content. But you must also take quantity together with quality into account.

The ideal length of a blog post is very arguable. Data shows that at least 2000 words are the total length of the top results in SERP. This is because high-quality, long-form blogs gain greater exposure.

However, the user asked questions, and questions related to the main search inquiry must be answered in detail by your content. Long posts increase the time spent on your website, telling Google that your content is good. You build credibility, and the search query ranking is improved by Google.

8. Searching on Mobile will be Dominant

40% of transactions occur on mobile, and 87% of internet users are on mobile phones. Google pushed into first indexing mobile sites first on 1 July 2019 to boost mobile searches.

If you don't optimize your site for phones, you can't get along in search engine results. You have also optimized for mobile if you have optimized for voice search. In addition to implementing long-tail SEO keywords, change the content and strategic SEO representation structure.

Wrapping Up

Whenever you think you understand SEO fully, updates to the algorithm will occur. SEO today is an interconnected process that requires the effectiveness of both offline and online marketing techniques. Invest in SEO as an ongoing lead generation tool and keep up with the latest SEO developments to get updated. You can use SEO toolsto optimize your site for SEO purposes.

Asad Shehzad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. His articles have appeared on a number of websites i.e., eLearning Industry, Calculators. tech and Inside Tech Box. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.

7 Tips to Convert Social Media Followers to Actual Customers

Thu, 03 Mar 2022 11:50:19 +0200

Social media is a great option for people to promote their brand. It's free, and it seems like everyone and their brother has a social media account. However, you need to know how to utilize it to the best of its ability to get more sales.

1. Offer Discounts

Everyone loves a deal. Give the people what they want by offering significant discounts for the people who follow you on social media. You can make it exclusive for social media followers to really make them feel they got a good deal. That way, they'll continue to follow you in case you have other exclusives on social media.

2. Paid Ads

Sometimes you need to break down and buy an advertisement to let people know you are open for business. This ad will pop up on current and potential customer social media accounts while they are browsing. It may cost you upfront, but it can be well worth the investment down the road.

3. Stay Active

If you want to get customers, you have to be active on social media. You should post at least a couple of times a week. This keeps your company relevant. People will see your posts while scrolling through their timelines. Keeping your name out there makes people think of you and your products. They may even be reminded to buy something they've been wanting.

You want to find the delicate balance between posting a lot of information and not posting at all. You need to post enough to give yourself visibility. You don't want to post too often. Posting too often can cause people to unfriend you do not have to see the posts anymore.

It's not only important to post on social media. You also want to interact with people on social media. Be sure to respond to customers when they comment on your posts. Also, use interactive posts that encourage people to respond by asking a question.

4. Know Your Customer

When advertising, companies target a specific demographic. In order to do this, you need to learn about your customers. There are programs that will analyze data about who is buying your items. The information can include things such as sex, age, location, and income. Once you have an idea who is most attracted to your products, you can create advertisements specifically designed for those people. Everything from the content you post on social media, your images, and the colors you use should be aimed toward your customer.

5. Get Your Customers to Promote You

When you post an ad, you are only reaching your friends on social media. When somewhere else posts about you on social media, you are reaching all of your friends and their friends. You are reaching people that you wouldn't normally reach. Plus, people tend to trust a friend over a corporation. To get people to promote you, it can help to offer a discount for sharing content or mentioning you in a post.

6. Widen Your Horizons

Some of us have a social media platform that we use more often than others. While it's okay to have a favorite, you still need to utilize the others. Sign up for every applicable social media account and post on all of them to reach more people. You should also pay attention to which one your demographic uses the most. If you find it difficult to keep up, there are programs that can post to all social media platforms at once to make things easier for you.

7. Share Good Content

Content is king on the internet. If you want people to follow you, you need to put out the best content. The best content is well-written, interesting, original, applicable to your business, and visually appealing. You can write the content yourself or hire someone else to do it for you. When you release good content, people will read it and even share it with others. Don't forget pictures to help draw people in.

Social media can be a very powerful tool since it reaches so many people in a matter of seconds. If you use it wisely, you can use it to increase the sales of your business. Try these tips today.

Best Tools to Determine Your Website SEO Performance Quickly

Thu, 03 Mar 2022 11:00:30 +0200

With evolving technologies such as artificial intelligence or AI, voice search, or mobile-first indexing, marketers need to focus on their website SEO and efficiency. The challenge lies in knowing much about SEO but not about website performance. It is high time that you take some time off your busy schedule and start monitoring the efficiency of your website. You need to finish more optimization tasks in less possible time. Be it monitoring your site’s rankings in the SERPs or determining how your website is optimized for specific keywords (KWs), a couple of SEO tools will help you achieve your business goals.

SEMrush is one of the best SEO tools that help you monitor paid traffic, mobile or desktop traffic, and social media visitors. Here are some of the best tools to determine your site’s SEO efficiency quickly:

Finteza

There are a few marketers, who do not pay much heed to their website’s load speed. Based on the findings of Google, the chances of a user abandoning a website increases by at least 90 percent if the load time is delayed by five seconds and chances of bounce rates by 106 percent after six seconds.

Small businesses would suffer the most with poor page load time and end up losing SERP rankings, poor conversions, low sales, and very high bounce rates. For bigger brands such as Walmart, only quality content will not do them much good. You can use Finteza to understand your website load speed. It analyzes how much time visitors take to see all the web page characteristics, how fast they can download your site content, and what elements slow your web pages. Besides, you can choose SEOservices to rank for thousands of KWs.

Keyword.io

This tool helps in running search phrases, i.e. KW research on numerous platforms like Amazon, Alibaba, Google, YouTube, as well as Wikipedia. If you want to search for KWs apart from Google, then Keyword.io is your best bet.

When you enter a search phrase and choose your area, this tool would generate a list of numerous long-tail keywords based on your search that you can sort and clean. Try to look at precise Wikipedia KWs or you can search via any of the other important platforms too. If you would like to export the list and view relevant KWs as well as monthly search volume, you need to opt for the paid version of this tool.

AnswerThePublic

Simply creating quality content is not sufficient for driving traffic to your website. More essential is figuring out user content and using the same to rank high in the SERPs. Based on the findings of HubSpot, a content length of 2250 to 2500 words generate maximum organic traffic.

Therefore, create long-form articles or blogs for boosting SEO and becoming an authoritative voice. You can use the tool ‘AnswerThePublic’ to get useful information about what users ask on the internet. It is the best tool for marketers and bloggers to create content ideas or topics each month. You need to use the PRO version of this tool.

Final Words

Try using these tools to improve the SEO performance of your website. You will be surprised by the results.

Google Site Diversity Algorithm and Its Influence on SEO

Thu, 03 Mar 2022 10:25:04 +0200

It has already been nearly three months since Google officially came up with its Algorithm update. The very last time that this current search engine issued one major public statement was on 2019 June 4^th and it changed the SEO ground completely. Here, it talked about the Diversity Update, which was designed to reduce the present number of results right from the same sites on the first-ever page of the Google search.

This review came up with some changes like clearing the set of schema types for some of the review snippets, self-serving based reviews are not allowed and it was necessary to name a thing that people are reviewing. Later, in September 2019, Google Webmaster’s very own and official Twitter account announced that one major algorithm is now a significant part of crawling and then indexing the procedure of rich results or review snippets. As per the tweet mentioned, this new update is up with some significant changes in ways the Google-based search review snippets were previously displayed and it will change the entire game. You will learn more about the update once you are thoroughly investigating and will get to the bottom of it.

More about the Update and Some added Information

As per the statements made by Google, the Review based rich results were working hard to help users quite a bit in finding out the best services or businesses. However, unfortunately, a lot of misuses were taking place of the reviews here because of the lack of updates and guidelines from that time when Google started to implement the same. The current impact of the Google-based search reviews is currently becoming more and more popular in present times.

· The main official blog was the one announcing the new Google Search Review-based algorithm update. It stated that webmasters globally are here to better optimize their websites for proper Google Search Reviews.

· Google, at this current moment, has introduced around 17 standard schemes, designed purposely for webmasters so that any of the misleading or invalid implementations can be properly curled.

· Right before this update took place, webmasters had the right to add Google Search Reviews to any of the web pages they want using the markup of review.

· But, Google identified that some of the types of web pages that are displaying the review snippet did not properly add value to users. Few sites might have used the review schema for making them popular among others.

Just to put one end to this misuse, Google has actually limited the review schema to around 17 niches. These Search Reviews will now get displayed only for the websites that will fall under 17 types and their current sub-types.

It will not allow the Self-serving Reviews for Organizations or Local Businesses

One of the major hiccups that Google faced quite a lot is associated with the displaying of the genuine reviews, which were always entities to add reviews by themselves on some of the third-party widgets. These were addressed into markup code as well.

· Right from the time the new algorithm the update came across Google has actually stopped supporting the Google Search Reviews for the schema types of organizations and local businesses.

· They have stopped the Google Search Reviews for the sub-types of local businesses and organizations, as well.

· These are primarily associated with those businesses, which are using some of the third-party-based markup codes and widgets.

Trying to Add Names of Items that are being reviewed

As per the latest Google Search Reviews Algorithm, it has been made mandatory for the name property to be a significant part of the schema. This note will make it rather mandatory for all the businesses, whether big or small, to add the name of the item that is going to get reviewed. It actually helps in giving in one meaningful review-based experience for all the users, according to those working in Google.

Diversity Update as Rolled out on June 2019

After the incremental of the June 2019 Core Update, Google finally and officially confirmed that another update is going to make its way as part of the algorithm. This was the all-new Diversity Update and the main intention of this update is to curb various search results right from the same old website from appearing on the first-ever page of Google search. Most people thought that this change in Google’s update is going to add a minor change to the working area.

· However, there are multiple discussions that are taking place in several forums, which will talk about the update, which will impact some of the branded queries. It might require the Google search engine to list out multiple pages from the same source or site.

· This roll-out announcement was made into the world through the official Google’s Twitter handle other Google Search Liaison.

· However, there is yet another new change, which is about to get launched in the Google search, and it is primarily designed to add some more site diversity in the results as coming across.

· The site diversity change mainly ensures that people won’t get to see more than around two listings from same the site, right at top of the result.

Final Words

But, there are some other instances where the systems are likely to determine if that particular search is likely to take place. One major change that you can expect to get from the diversity update will be relating to the sub-domains. Google has stated categorically that the sub-domains will now be well treated as a major part of the root domain. It ensures that there will be only one search result, which will appear in every domain.

According to Google, site diversity will always treat the sub-domains as a major part of the root domain. All the listings from the main and the sub-domains will always get to be considered right from the single site. But, the sub-domains are likely to be treated as separate sites for covering some of the diversity purposes, whenever the situation seems perfect for the same.

What are the Top Ways to Build High-Quality SEO Friendly Content?

Thu, 03 Mar 2022 10:10:36 +0200

Nothing is better than SEO that will improve the ranking of the website. According to professionals, SEO is relatively essential, which is associated with a lot of around tags. SEO has become one of the most critical tasks for every website. Creating a highway for crawlers can be a challenging task as one has to invest a considerable amount of time in the research.

If you are one who wants to improve the authority or ranking of the website, then one has to share top-notch quality content on a regular basis. The majority of the folks are sharing the B Grade content that isn't improving the ranking of the content. It is your responsibility to create content according to certain limits. While creating the content, one should pay close attention to certain limits. The following are 5 important ways that will help you in creating SEO-friendly content.

1. Variety is Fairly Important

Creating content can be a challenging task as one has to invest a considerable amount of time in the research. You will find a lot of people are creating dense text that is reducing the ranking of the website. Make sure that you are sharing superior quality content that will catch the attention of the users. It is highly recommended that you should always create the content according to the perspective of the audience. If you are one who is creating superior quality content, then you will surely be able to improve the conversion rate and traffic of the website.

If you don't want to reduce the ranking of the website, then you don't have to share unnecessary files on the official website. All you need to share the different types of superior quality content that will surely satisfy the requirements of the users. If you are facing a lot of complicated problems while creating content, then you should make contact with a content writer who will surely help you in creating superior quality content. Along with content, one has to pay close attention to the website and always share superior quality content that will reduce the downtime of the website.

2. SEO Friendly Content

Make sure that you are sharing polished content that will catch the attention of the users. You will find a lot of people are reading almost 20% of the words from the website. It is highly recommended that you should always create SEO-friendly content that will catch the attention of the users. Before sharing the content on the blog, one should edit it carefully. It is your responsibility to create SEO-friendly content that can improve the ranking or ROI of the website. You should always make use of special editors like Hemingway or Grammarly to fix the complicated errors in the article. Before sharing the content, you have to check the readability and other complicated issues properly.

Polished writing is fairly beneficial that will improve the ranking or ROI of the website. It is highly recommended that you should always add edge, intelligence, and humor to the content. It would be better to share content on a regular basis that will surely improve the ranking or ROI of the website. If you don't want to reduce the ranking, then one has to always create content according to the algorithm of Google.

3. Consider Long-Form Content

If you are one, who wants to attract a lot of traffic on the official website. Make sure that you are creating short-form content that will help you in improving the ranking of the website. Nothing is better than short-form content because one will be able to produce a significant amount of articles with ease. These articles will surely help you in attracting a significant amount of traffic to the official website.

It is your responsibility to create content according to the algorithm of Google. If you are one who wants to satisfy the requirements of the viewers, then it would be better to share almost 1000 to 2500 words articles on a regular basis that will improve the ranking of the content. Make sure that you are sharing readable content on Google.

4. Pay Attention to the Originality

Creating SEO-friendly content is never easy as it always requires dedication and research. Make sure that you are creating top-notch quality or informative content that will improve the ranking of the website. One always has to share authoritative links and expert suggestions in the content. You always have to create original content that can improve the ranking of the website. The majority of the folks are sharing the scraping content that would be dangerous for the website.

One has to always create content according to the requirements of the Algorithm. Make sure that you are sharing superior quality backlinks that will create a positive impact on the ranking. If possible, then one should always share compelling stories on a regular basis that will improve the ROI or ranking of the website. According to professionals, SEO is considered one of the most important things that always depend on the quality of content only.

5. Customize the Website Properly

You have to invest a significant amount of time in the customization of the website. All you need to share content on a regular basis that can enhance the ranking of the content. If possible, then one should invest a significant amount of time on the customization that will improve the traffic of the website. It is your responsibility to pay close attention to a variety of things like-

ü HTML Tags

ü Count of word

ü Title and Meta Description

Conclusive Words

Lastly, with the help of SEO, one will be able to improve the ranking of the website. Make sure that you are creating SEO-friendly content that will be able to improve the ranking or traffic of the website. It is your responsibility to customize a variety of things like HTML tags, descriptions, and other things. You can contact a content writer to get top-notch quality content and related services for your company’s site.

Spocket: The Ultimate Dropshipping Supplier for Your Online Business

Wed, 02 Mar 2022 06:20:48 +0200

In the dropshipping business, it’s very important to have the best dropshipping supplier to be ahead of the competition. Spocket is one of the renowned dropshipping apps that is valued for its pre-vetted, high-quality dropshipping in the US and EU.

Before going into the details about Spocket, let’s understand in brief about dropshipping. It is the business model with which entrepreneurs can set up an e-commerce shop without warehousing their inventory. So, for the products present on your online store, you have to send the order to the supplier to be fulfilled so that the huge upfront costs for stock get reduced.

Relatively looking for products casually, Spocket allows you to select your products based on location. In other words, you can choose products depending on where you want to ship from, as well as the corresponding target shipment locations.

Now, What's Spocket?

Spocket is a dropshipping app for eCommerce that can be added easily with both Shopify and WooCommerce stores. With thousands of products distributed across several physical locations and industry categories, it has a huge marketplace.

It allows you to launch a dropshipping business selling products from suppliers across the US and the EU (and a few merchants based in New Zealand and Australia), just with a few clicks. Whereas other dropshipping apps mostly focus on products sourced from Aliexpress.

Some more Features of Spocket:

· It has a huge marketplace to check tens of thousands of products (covering print-on-demand goods) and the potential suppliers who might be able to assist you better meet the needs of your customers.

· Spocket allows you to order sample products from a variety of suppliers which helps you to ensure quality (where you can take photos of your own products) and to test the speed of delivery. Once you think that you are satisfied with the product(s), import them to your ecommerce store.

· Moreover, you can avail of pre-negotiated discounts as big as 60% off the retail price on Spocket's high-quality goods. So, you can make more of earnings on each unit sold.

· Customers can get amazingly fast delivery times as 70% of Spocket's suppliers are in either the U.S or Europe. They ensure order delivery between two and five days whereas other drop shipping companies usually take a one-month waiting period for delivery.

· You can select high-quality products from a variety of product categories including Fashion and Clothing, Electronics and Tech, Home and Garden, Automotive, Toys, Gaming, and Computing.

Also check: Some Effective SEO Strategies that can build E-commerce Giants

How to use Spocket?

It is a user-friendly platform that explores valuable business concepts for its users and readers via blog to learn and grow business. As you know, the Spocket app can be directly integrated with Shopify or WooCommerce store. So, below are the steps that mention how Spocket can be set up on Shopify.

1. Linking Spocket with Shopify Store

If you don’t already have a store on Shopify, you first need to go to Shopify and start with a free 14-day trial and then go to Spocket. Alternatively, if you are already having Shopify then go to Shopify App Store and look for the ‘Spocket Shopify App’. Now, click on the Add App button and enter all the login information.

Now, you have successfully connected Spocket to your shop with which you can start browsing products or catalogs on Spocket’s marketplace and get a feel for the products you want to market and sell.

2. Take a Tour around the Marketplace

Spocket provides a four-step guide via their dashboard where you can study about looking for products and browsing products by category. Also, you will come to know about sorting search results by location, price, premium products, and new arrivals.

3. Find Products to Sell and add them to Your Import List

Find your favorite products using a search bar or various filters. After deciding the product, drag your cursor over it and then click on the ‘Add to Import List’ and that item will be saved to your ‘import list’.

4. Import products to your Shopify Store

You can go to the Import List section to have a quick check again where you can modify the details of your product(s) or customize the product information. Now, by clicking on the Push to Store button, you can import the products to your Shopify store. So, the products are published on your e-commerce store and are available for customers to buy. As simple as that!

Also check: Grow Your Business by Applying these Market Research Tactics?

Spocket Pricing

This dropshipping supplier for eCommerce has five different pricing plans namely; free plan, starter plan, pro plan, empire plan, and unicorn plan.

1. Free Plan: This plan is for entrepreneurs who want to browse Spocket’s Catalogue of products.

2. The Starter Plan: It costs $24 per month and includes the following features:

· Import up to 25 unique Spocket items

· Access to unlimited product orders

· Real-time inventory updates

· Global pricing rules

· Shipment tracking number

· Currency exchange

· Premium 24/7 chat support

3. The Pro Plan: The Pro plan covers all the features of the Starter plan and costs $49 per month when billed monthly or $33 per month when billed yearly.

· Import up to 250 unique products

· Import up to 25 premium items

· Access to unlimited orders

· Branded invoice

· Unique deals

· Premium search

4. The Empire Plan: With all the features from the Pro plan, this plan costs $99 per month with monthly billing or $69 per month with yearly billing.

· Import unlimited products

· Import unlimited premium items

5. The Unicorn Plan: It covers all the features from the Empire plan and costs $299 per month when billed monthly or $165 per month when billed yearly.

· Product requests

· Bulk checkout

· Supplier sourcing,

· A dedicated account executive

· Premium 24/7 phone support

Also check: The Best Ecommerce Software to Grow Your Online Business

Spocket Pros and Cons

There are many advantages (pros) of using Spocket as:

· Your Inventory Gets Updated Automatically: This allows you to access fully updated stock levels any time as Spocket automatically updates your inventory. So, there is no chance of accidentally selling any product to the customers if it’s run out of stock at the supplier end.

· Automated Order Fulfillment: Once the customer orders from you, their details from the checkout page are sent to the Spocket supplier for which you get a confirmation email. Then, the retailer will prepare the products for shipping to your buyer.

· Order Tracking: You can track the order status in real-time at every step with which your customers can know if the orders are continuing at the expected rate.

· Import Products just with a Click: Spocket’s one-click import button saves a lot of time that is otherwise required to add product images or descriptions manually. But here you can edit these details before the product gets published on your online store.

· Automate the Pricing Process: With the pricing mark-up feature, you can automate the entire pricing process where you can calculate your profit mark-up using either multiplier, percentage, or fixed-price rate.

Also check: How To Build Links If You're An E-commerce Website?

Now, let’s understand the disadvantages (cons) of Spocket:

· Limited Locations of Suppliers: Spocket’s dropshipping services are mainly for the US and the EU. So, for shipping products from suppliers other than these locations, you'll need to go for more costly shipping rates and additional shipping times.

· Customs Duty and Taxes aren't Included: Spocket doesn't include customs duty and taxes in the overall cost of their products that makes to add to your bottom line before selling the product.

· Doesn’t Allow Selling on Some of the Most Popular E-commerce Platforms: Though you can sell Spocket products on Shopify, Facebook shops, Instagram, YouTube, WooCommerce, and Pinterest, it doesn’t allow platforms including Amazon, eBay, Etsy, Wish, or Groupon.

· No Option to Customize Your Packaging: As entrepreneurs can’t customize their product's packaging they are unable to reflect their unique brand.

· No Direct Contact with Spocket Suppliers: Due to the huge quantity of merchants linked with Spocket, it's very difficult for these vendors to answer each and every query so you don’t have the option to contact Spocket suppliers. In case of any questions, you can reach out to Spocket's central support team.

Final Words…

Spocket is certainly a great and profitable solution for any brand using the dropshipping business model. With this app, it gets very easy to import and start selling products within minutes. As they associate with top-quality suppliers, customers can have a premium experience.

Spocket’s exceptional features such as fast shipping time, an international supplier network, and unique discounts make it a valuable option for any online merchants willing to enter the dropshipping business.

Hope this review article answers all your basic doubts! If you are already using Spocket or thinking of using it, you can share your thoughts in the comment box.

Spocket: The Ultimate Dropshipping Supplier for Your Online Business

Sat, 26 Feb 2022 13:05:31 +0200

Now, What's Spocket?

Some more Features of Spocket:

· Moreover, you can avail of pre-negotiated discounts as big as 60% off the retail price on Spocket's high-quality goods. So, you can make more of earnings on each unit sold.

· You can select high-quality products from a variety of product categories including Fashion and Clothing, Electronics and Tech, Home and Garden, Automotive, Toys, Gaming, and Computing.

Also check: Some Effective SEO Strategies that can build E-commerce Giants

How to use Spocket?

It is a user-friendly platform that explores valuable business concepts for its users and readers via blog to learn and grow business. As you know, the Spocket app can be directly integrated with Shopify or WooCommerce store. So, below are the steps that mention how Spocket can be set up on Shopify.

1. Linking Spocket with Shopify Store

2. Take a Tour around the Marketplace

3. Find Products to Sell and add them to Your Import List

4. Import products to your Shopify Store

Spocket Pricing

This dropshipping supplier for eCommerce has five different pricing plans namely; free plan, starter plan, pro plan, empire plan, and unicorn plan.

1. Free Plan: This plan is for entrepreneurs who want to browse Spocket’s Catalogue of products.

2. The Starter Plan: It costs $24 per month and includes the following features:

· Import up to 25 unique Spocket items

· Access to unlimited product orders

· Real-time inventory updates

· Global pricing rules

· Shipment tracking number

· Currency exchange

· Premium 24/7 chat support

3. The Pro Plan: The Pro plan covers all the features of the Starter plan and costs $49 per month when billed monthly or $33 per month when billed yearly.

· Import up to 250 unique products

· Import up to 25 premium items

· Access to unlimited orders

· Branded invoice

· Unique deals

· Premium search

4. The Empire Plan: With all the features from the Pro plan, this plan costs $99 per month with monthly billing or $69 per month with yearly billing.

· Import unlimited products

· Import unlimited premium items

5. The Unicorn Plan: It covers all the features from the Empire plan and costs $299 per month when billed monthly or $165 per month when billed yearly.

· Product requests

· Bulk checkout

· Supplier sourcing,

· A dedicated account executive

· Premium 24/7 phone support

Also check: The Best Ecommerce Software to Grow Your Online Business

Spocket Pros and Cons

There are many advantages (pros) of using Spocket as:

· Order Tracking: You can track the order status in real-time at every step with which your customers can know if the orders are continuing at the expected rate.

Also check: How To Build Links If You're An E-commerce Website?

Now, let’s understand the disadvantages (cons) of Spocket:

· Customs Duty and Taxes aren't Included: Spocket doesn't include customs duty and taxes in the overall cost of their products that makes to add to your bottom line before selling the product.

Final Words…

Hope this review article answers all your basic doubts! If you are already using Spocket or thinking of using it, you can share your thoughts in the comment box.

Tips to Keep Your Content Marketing Ahead of the Competition

Wed, 23 Feb 2022 14:55:54 +0200

As the e-Commerce world gets more competitive, business owners struggle to make their mark among customers. Which is why most of them are resorting to good content marketing programs? Why? Well, because successful content marketing programs provide immense business opportunities to owners!

Content marketing has become an essential part of every website's advertising campaign. It has become the essential weapon to ensure that customers stop scrolling and read their content, thus becoming interested in their products. Almost 79% of business owners have reported that quality content and good content marketing have helped them generate better leads.

So why is content marketing so crucial? And how exactly should you take your website's content marketing to the next level? Those are the issues we will address today! Here, we have demonstrated several tips and tricks to help you boost your content marketing program ahead of your competition. But before that, let us quickly highlight the various benefits of content marketing for your website.

Why is Content Marketing Important?

· Better Lead Generation

One of the primary reasons content marketing is so important is that it helps in better lead generation. The more you post, the more likely they are to purchase your products. Why? Well, suppose you have well-informed, crisp content. Then, your viewer will automatically be happy with you after reading it. And now, if you include attractive CTAs or calls-to-action in your blog, your reader will click on them and go over to your website's landing page.

· Audience Loyalty

Another reason why content marketing is necessary is that it helps gain audience loyalty. Good content is an essential asset. It can create positive responses among potential customers, making them come back for more. This way, you can establish a positive brand impression among your existing and potential customers and capture their attention for a long time.

· Better Social Media Traction

While there are various ways to increase your website's social media followers, the best way to capture their attention for a long time is by providing trendy, exciting content.

If you are a business house with a considerable number of followers but do not have much traction, you have to use trending content and proper content marketing to improve it. Quality content will ensure that your audience stays back to read through everything you offer, thus improving your social media traction.

· Improves Conversion

Your website content will also help to improve your conversions. Not only will it give your customers detailed knowledge about the products they wish to buy, but it will also help them to relate to you and your brand.

What's more, your blog posts will also help to bring organic traffic to your website. You can optimize your content by including a CTA for guiding your reader. Additionally, you can also use original graphics instead of stock photos to help your reader understand better.

· Better Visibility

Lastly, your website will become more visible if you keep posting relatable, meaningful, high-quality content. Then, thanks to SEO, your content will start getting noticed by search engines, receive better ranks, and become more authoritative and trustworthy for your audience.

Follow these Content Marketing Hacks to Stay Ahead of the Competition

· Be Creative

The main focus of your content marketing strategy should be creativity. The whole point of the campaign is to make something so attention-grabbing and creative that it breaks free from the competition and captures your new audience.

As we know, people scroll their newsfeeds super-fast (1.7 seconds on their phone vs. 2.5 seconds on their desktops). So you have a tiny time frame to grab their attention. Here are some ways to do so –

➔ Use a catchy headline

➔ Use an interesting image

➔ A quick motion video that draws in the audience

· Be Fun

While being creative is very important for any website, it is equally important to be fun. The more fun and engaging your content is, the more shareable it becomes. And if your audience starts sharing your content, it will eventually blow up and get you, several new viewers, and potential customers!

· Less is More

Now, we encourage a good amount of blog posts. But we beg you - do not go overboard with it. If you start creating too much content, your creators will start burning up their energy, thus deteriorating the content quality. Thus, you must produce less content but higher quality to engage and impress your customers.

· Use Real Customer Insight

The best way to ensure that your content marketing strategy stays ahead of the game is by directly asking the audience. Get real customer insights now and then to figure out whether they like what you are presenting or want to see more. It can also help you understand what features are most valuable to your customer and use those features to lure them in the next time.

· Use Relevant Topics

Make sure the content you create is relevant to your brand and products. After reading the post, you cannot introduce your completely unrelated product and expect the audience to follow CTAs to your brand page. So even if you are posting about something different from your product, ensure that it is at least indirectly related to ensuring that your customers check out your website.

· Use Analytics

Using analytics is one of the best ways to ensure that your content marketing strategies work. Unfortunately, most businesses will use these analytics and reports but won't improve their campaign.

So while you view your analytics, make sure to understand what the reports say, which areas you should focus on, and what next you should implement. Your main aim should be to determine the different actions you can implement and focus on after every new report.

· Repurposing Best Content

When you find anything that works well for your website, use it as much as possible! For example, you can take your best-performing post and turn it into an infographic or a video. You can also take the best-performing blog topic and present them to your audience in new and relevant ways.

· Get Inspiration

It is essential to know what your audience is looking for at a particular time. Thus, you need to look through different platforms and hunt down what your customer wants.

For example, you can use Search Data, Google Trends, or Pinterest or use tools like BuzzSumo and The Public. These will help you understand what your customers might be looking for, thus helping you find new and trending topics for your blog posts every day.

· Use Videos

We cannot emphasize the importance of videos enough. It is one of the essential marketing toolsin the business. What's more, even professional channels like LinkedIn are now prioritizing videos on their newsfeed, and these get better views and more shares from various connections.

So make sure to use videos in your blog posts. You can use Canva, Ripl, and Animoto to create visually pleasing and informative videos. Just keep them short and simple, and your audience will keep coming back for more!

· Experiment with Formats

Keep trying new things for your content. Find low-cost, straightforward ways to test new formats and platforms. For example, you can try using the live format, stories, and video options on LinkedIn, Facebook, and Instagram. These tend to generate more views among audiences, thus generating more leads.

· Reuse Your Top-Performing Content

Every website creates unique content for unique products every other day. For example, suppose you are launching a new product. You make blog posts about its videos and promote them as much as possible. But after that is done, you move on to the following product.

But we say there should be some unique evergreen content on your profile that you keep reusing time and again. These evergreen contents may be indirectly related to your product. Just make sure to reuse and re-promote it now and again to gain a better audience and better return.

· Use Content on Various Channels

Lastly, make sure to engage in every social media channel. If you are only present in a select few, you might be missing out on a chunk of potential customers.

Make sure to use your content marketing strategies on Facebook, Instagram, Twitter, and more. This way, more people will come across your content and eventually visit your website. What's more, the more social media channels you are on, the better your rankings on search engines and the better your visibility!

Conclusion

And that is all you need to know about boosting your content marketing! The main focus should be to use as many tips and tricks as possible. Also, make sure to implement analytics like Google Analytics to ensure that you are measuring the success rate of all your new ventures. This way, you get to pinpoint the ones that give the best results and which do not perform well.

Then, apply your strategies to different channels, keep testing them, check their success rates, and that should help you stay well ahead of your competitors. All the best!

Ankit Thakor is a marketer by trade and a football player by passion. He is a SaaS Marketing Specialist at SoftwareWorld. He specializes in using compelling content to capture consumer dollars for world-class SaaS brands.

PartnerStack: Best Partner Relationship Management Platform for Powerful Partnerships

Tue, 22 Feb 2022 09:30:17 +0200

PartnerStack is an affiliate marketing platform with which companies can make use of partnerships to grow revenue, amplify distribution, and go to market more rapidly and more efficiently. Thus, channel marketers or marketers, community managers, and founders who are looking to expand their company growth in new channels will grow more rapidly with partnerships. And not to mention, the PartnerStack sales tool is all-inclusive and has everything required to start and to scale your partner, reseller, and marketing programs.

This automated partner management tool was formerly known as GrowSumo and there are tremendous members, over 280,000, who are successfully using it. PartnerStack is an excellent product with great potential to expand the affiliate program easily and effortlessly. PartnerStack is the best Partner Relationship Management (PRM) software that aims to help vendors reach, engage, and enable more channel partners.

What are the Features of the PartnerStack Channel Management Program?

· It provides custom referral linkswith which each new partner can be linked and directed where the traffic goes to track their performance. It has everything required to get your partners going.

· Automated email campaigns help to engage your partners automatically through email. PartnerStack marketing program consists of pre-equipped campaigns which are devised for partner success.

· With the feature of the custom company page, you can design your custom program signup page, upload your logo, pick your favorite color, and invite your partners. Thus, it becomes easy to showcase your brand at the forefront of your program.

· Dashboard and analytics allow you to simply track your partners with their performance. You can also figure out the source of sales, which is generating the most sales, and things that can be improved.

· Custom rewards are another exclusive feature that can be employed automatically to boost signups, sales, leads, or anything in between and hence achieve the desired goals.

· With PartnerStack’s promotional offer campaigns, you can set up a timed campaign and reward your partners for time-sensitive challenges. This again helps to enhance your signups, sales, and even reviews.

All the above features are basic and you will get them with any plan you choose. Besides, there are a few more features of the PartnerStack affiliate marketplace tool as follows, which come only with the specific plan.

· Smart Segments: It allows you to categorize, manage, and split or drill down on your partners based on their behavior or performance. You can experiment with segment-specific rewards or messaging for the same.

· Deep Analytics: With this, you can customize your dashboard to track and export the metrics that matter most to your program and company. E.g. you can obtain live activity updates and individual partners' link performance.

· Segment Specific Assets + Tools: To easily upload, administer, and grant permissions for assets and tools within your portal for different partners, this is the perfect feature.

· Auto-generated Partner Profiles: It aids you in getting insights on your partners and also offers a specific page to partners to push their referrals and manage the messaging for them.

· Advanced Email Campaign Editor: Here you can easily edit and automate any type of e-mail within your messages tab and also manage replies.

· Customer Map Tracking: It helps track your partner's global reach with respect to sign-ups and shares in real-time with a live map.

· Unlimited Challenges: Be it a challenge of promoting your blog post, PR, or new feature of the website, track and reward your partners for performing a specific action.

· Reward for offline events: You can also reward your partners for participating in an offline event.

· Dedicated Customer Success: A dedicated team provides a one on one way of setting up your program or integrating it with your API.

PartnerStack Pricing

Let’s explore the PartnerStack review further with their various pricing plans. PartnerStack pricing and plan are mainly divided into three types namely; SMB, Essentials, and ENTERPRISE.

SMB plan supports small businesses with single-tier programs. This plan is mainly for the single-channel partner program.

Essentials plan supports world-class partner experiences, with out-of-the-box functionality. This plan works best for multiple programs such as reseller, affiliate, or referral programs.

ENTERPRISE plan supports resellers and has custom pricing. This plan is mainly useful for the most complex, customizable, multi-channel partner programs at scale.

What are the PartnerStack’s Pros and Cons?

Pros of PartnerStack:

· It's fairly easy to sign up and get started

· Good number of customizable features

· Easy to use and affordable

· Great customer service to support with any program issue

· User-friendly interface and intuitive dashboard

· UX is very clean and simple

· Effectively manages program automatically

Cons of PartnerStack:

· Needs more flexibility in setting up different reward types, base percentages, and periods

· In-app messenger is not much advanced

So, go ahead with the PartnerStack: #1 rated partner platform for SaaS(Software as a Service) and see why software businesses of every size trust PartnerStack’s SaaS marketing program to drive partnerships revenue and make your partnerships simple, automated, accurate and scalable. Get a completely free content marketing playbook only for our readers that is custom and unique to your business.

Media.net: Best Contextual Advertising Platform that Engages More, Earns More

Thu, 17 Feb 2022 13:15:00 +0200

Media.net is a leading ad tech company that develops innovative monetization products for digital publishers. These products auto-learn and optimize to display the most relevant ads and offers which provide a balance of user experience and revenue, along with industry-leading user privacy protections.

It is the 2nd largest Contextual Advertising platform, Google AdSense is being the first, in the world that powers Yahoo! and Bing Ad Marketplace of advertisers globally. Media.net works as the trusted advisor to top management across various large publishers including Forbes, WebMD, and CNN.

Contextual Ads are relevant to the content of the website which tends to get higher clicks and hence generate higher revenue for the publisher. Via Media.net, publishers get access to more than $6 billion worth of advertisers’ search demand. Media.net is one of the best alternatives to Google AdSense. Media.net ads are extremely targeted and hence they are more contextually related as matched to other ad networks, thereby showing the ads that readers are more likely to click.

Media.net has numerous features which will make you give it a shot right away:

· Contextually Relevant Ads

Depending on the registered ad format, contextual ads display advertising search budgets worth billions of dollars. The user’s intent has been recognized via relevant search keywords, which gives finely targeted ads. All this helps to generate higher revenues as advertisers are willing to pay more for visitors with qualified intent means visitors who are more likely to click.

· Marketplace

This feature is end-to-end, exclusive, and effective which consists of unique and content-driven demand sources, along with direct display demand from prominent DSPs which compete in a first-price auction. With the Marketplace features, you can achieve higher revenues, especially in cookie-deficient environments. Media.net Marketplace attribute makes available competitive demand from RTB-enabled demand sources as well as exclusive server-side programmatic technology.

· Dedicated Account Manager

With this feature of Media.net, it becomes possible to constantly monitor your account, create custom ad units on your request, take on A/B testing with different ad spots, and proactively achieve the best possible suggestions with which higher revenue from the ads can be obtained. Media.net’s customer service is world-class which is invaluable for both new and experienced bloggers and not to mention, the account manager is also easily reachable via email.

· Native Ads

If you have ever-increasing native budgets, then go for Media.net’s native ads. These ads are completely customized to the look and feel of your pages which creates greater user engagement. It is also possible to drive your audience to contextually relevant articles on your site through the native unit.

· Display to Search (D2S) Ad Format

Easy access to high-quality display ads can be accomplished by connecting with all the major buyer networks and managing operational overheads. You also get benefits from DSPs, agency trading desks, horizontal networks, vertical networks, performance networks, AMPs, DMPs, etc. With this feature, you can combine the power of context with audience data to reach your audience with display ads in a brand-safe environment.

· Programmatic Platform

It is the most influential way to draw on the most competitive and unique demand with server-side enablement. You can get here access to the next-gen, cross-format header bidding platform, native ad insertion, and proprietary contextual targeting engine. Media.net is the leader in the evolution of programmatic technology and was the first to develop the strongest server-side header bidding platform, long before the bandwagon effect began.

· Mobile Responsive Ads

To gain maximum advertising revenue, your website or your ads should be mobile responsive. And Media.net ads help you earn incremental revenue through the mobile-optimized ad units where you just need to activate the mobile ads feature. Here, you can also start earning from the web traffic that comes from your mobile.

· Works well with Other Ad Networks

You can also use Media.net along with many other ad networks. Hence you don’t have to reduce your earnings as you can diversify them. Even if you are uncertain about your current ad setup, you don’t have to worry. Media.net Ambassador Program is supportive of almost every foremost revenue strategy.

While using Media.net to earn advertising revenue, you should consider the positive as well as negative aspects of this native advertising program.

What are the Pros of Media.net?

· One of the best parts about this advertising platform is its access to a dedicated account rep.

· Media.net provides a live interaction facility to publishers with which they can get answers to their questions and even get suggestions about the improvements in earnings.

· Media.net also presents more advanced advertising solutions such as sponsored search results.

· It is easy to use and integrates with superior technology.

What are the Cons of Media.net?

· If you have to test Media.net, you should have a fairly large sample size to precisely estimate the earning potential of this network.

· If there are one or at most two ad units per page, then only Media.net ads will work best.

· When Media.net is used in multiple positions, there will be substantial overlap among keywords due to which users may experience lessening returns in eRPMs.

· The performance metrics of Media.net is not available in real-time as it is for AdSense. Sometimes, it makes you wait to see how your ads are performing.

Final Words

Being a cutting-edge and scalable advertising platform to earn money online, Media.net is the 5th largest ad tech company worldwide. Media.net’s wide-ranging product features, vigorous technology platform, rigorous quality, and compliance standards, and experience in rapidly ramping to achieve scale give them competitive advantages with powerful results.

What are your thoughts about Media.net as the best alternative to Google AdSense? Do mention in the comments below.

How to Create a Business Website Using WordPress?

Sun, 13 Feb 2022 13:55:47 +0200

Is it necessary for your company to have an online presence? Then one of the first things you will do is create a business website. It is one of the simplest and most cost-effective methods for locating clients both locally and globally. Honestly speaking, WordPress development is now pretty much everyone's go-to tool for creating and maintaining new websites. WordPress today runs an exceptionally varied variety of sites, from personal blogs to some of the largest online organizations. It has a reputation as one of the most capable content management systems ever devised.

But are you worried about doing it yourself? There is no need to worry as we got a complete guide. We'll show you how to use this potent tool to build a professional small-business website step by step from start to end.

Steps to Create a Small Business Website on WordPress

There are some simple steps to follow to make your business website described below:

1. Create a Domain Name and Get Your Hosting

A domain name is the 'name' of your website at which users can access it, such as www.mycompany.com. There are many different top-level domains to choose from. These can be country-specific, with suffixes like .com, .uk, .ie, or they might identify the sort of organization, such as.biz,.org. Many domains also offer to choose an email address that includes your website address, such as info@mycompany.com.

Domain Registration

A domain name can be purchased via a domain name registrar. There are several registrars to choose from. Each one has its own set of qualities as well as pros and downsides. You can pay to register your domain name for a defined duration, ranging from a year to the maximum available from that particular registrar, once you've found one that fits your organization.

Many domain name registrars will also charge you extra for email addresses for your company.

Hosting

Several businesses can sell you a hosting package. We will exemplify registering a domain with BlueHost, and even the domain is free with this hosting.

We’ll tell Bluehost to install and configure a fresh version of WordPress on our new hosting setup and walk away with a fully functional WordPress website!

You should receive an email from Bluehost shortly after completing the sign-up process with instructions on logging into your customer profile and working on your site.

Setup Wizard

Once logged in, Bluehost will take you to an easy-to-follow wizard for the process of installing WordPress on your hosting configuration.

You may also install WordPress by heading to the My Sites section and selecting the Create Site option. BlueHost only needs the name of your new site and the username/password you want to use to manage WordPress to install WordPress for you. Your site will be installed and ready to use once you've completed the wizard.

2. Pick a Free Design

You can also look for a niche-specific theme. For example, there are several WordPress themes created just for salons. Such themes are recommended since they are professionally prepared.

There are themes to suit your every need. For example, themes for a bakery, a restaurant, a lawyer, a carpenter, an architect, a freelancer, a physician, a politician, a music club, a hotel, a pet store, and more!

3. Install Plugins and Do the Edits

Along with your theme, you need to select a plugin that will assist you in creating some of the key features that a business website would require, such as custom fields, posts, and a search. The toolset is one of the best plugins available, allowing you to create these features without code in PHP. Toolset offers a custom types training course that will show you how to make everything you'll need.

Install Sample Data

It is not required that you install sample data with the theme, but we strongly recommend you do so because you'll have your site a little more organized with sample data. Additionally, with the widgets in their proper locations, your site will begin to appear more structured.

Upload Logo and Add Site Title

Now, let us move on to the branding section of your company's website? Do you already have a logo? If not, you can create one or choose a theme that can easily edit the logo. Some themes like iBusiness allow you to edit the logo instantaneously just with a single click. You can also change the slogan at any time and replace it with your own. This is how it goes.

If you're using another WordPress theme, you'll find these options under Appearance >> Customize. So, if you already have a logo made, just upload the image file.

Change Background and Color

If you are not using a pre-designed theme but using WordPress, you may definitely customize the appearance of your website.

The ability to change the theme color may be found in the upper right corner. You can do it with the backend options. The color options are grouped for your convenience and to maintain the symmetry of colors on your site.

Arrange Page Elements

And now for the most crucial stage of all. Do you have an imaginary website in the back of your head when you decide to make your own website? Now is the time to concentrate on the look and feel of your website. What sections do you want where, and what elements do you want on your homepage, sidebars, and footer?

Using the widgets, this is fairly simple to accomplish. You may quickly reconstruct your website by rearranging the widgets.

Remove the recent comments widget from the homepage if you don't want it there. Select the widget and drag it into the required widget to display a calendar in the sidebar.

4. Add the Content

Now that the designing and customization elements have been completed, it's time to remove the example data provided by your theme and replace it with valuable and fresh content/pages.

Create Pages with Easy Navigation

It is critical to arrange your website pages and build the navigation thoughtfully. You may construct intuitive menus with links to all of the main pages for navigation. Your visitors will navigate your site with ease if it has smooth navigation and links organized logically. So let's start with the most common and significant sections for your company's website. Let's take a look at the list of pages that are essential for your company's website.

However, it is entirely up to you what you want to include in your website's menu. However, make sure it contains connections to the pages that are most important to your website. You may even use it to determine the order of the menu items.

Design Home Page

A superb homepage has both outstanding design and amazing content. The homepage should essentially contain all of your company's critical information.

You get a thoughtfully designed homepage when you use a premium theme. However, you can customize it as much as you want using the editing options. When designing your homepage, you must use extreme caution. The homepage of your website should ideally reflect both the core of your company and the content of your website. It is the page where the majority of your visitors will begin their visit.

You can, however, experiment with other architectures and arrangements for your homepage at any moment.

Service Page

This might be a single page or a collection of pages stating "what you do." Service pages can explain the type of services offered, pricing for those services, or completed work.

Similarly, you can design about us, contact us, and blog section.

5. Promote and Maintain Your Website

Simply write your website's address on your visiting card to advertise your website and inform your existing clients about you. Create a Facebook page for yourself and discover how quickly it may grow in popularity! You can also earn money by showing adverts for your associated businesses. Simultaneously, you might approach relevant businesses to promote your company.

Maintaining

It's usually a good idea to maintain your website and keep it up to date. You can also create new blogs, delete unnecessary pages, and update current ones as needed.

Keep up with the most recent information.

Responding to messages from contacts.

Keep an eye on your SEO optimization and speed tests.

Lastly…

There is no other option than to develop a business website as part of your efforts to improve your company. It's all about taking chances in business. So why don't you give it a shot when this guide is here to assist you all the time!!

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on.

Getting Started on YouTube: 11 Tips for Success

Thu, 10 Feb 2022 11:26:48 +0200

YouTube is a great way to connect with your audience and build brand loyalty. It's a social platform with the second-largest monthly active user base globally, and it has strong purchase intent from viewers.

YouTube has evolved since its launch in 2005 into something much bigger than just cat videos (although there are plenty of those). There are now all sorts of different content niches that attract audiences from across the world. If you're like me, then it probably won't surprise you that more people watch videos online than on TV these days. Some statistics even suggest viewership rates for internet video top cable television nowadays! The popularity boom has made YouTube what it is today - one of the most popular websites on earth.

There are tons of video marketing strategies that have been tried and tested by some of the world's best digital marketers. We know that it can be a bit intimidating to start your YouTube channel. There are so many channels out there, and it seems like everyone is doing something different. Here are eleven strategies for getting started on YouTube to help you stand out from the crowd and reach new audiences!

1. Know Your Niche

To get started on YouTube, think about what made you love watching videos online when you first got started. Was it gaming? Music? Comedy sketches? What makes you want to watch more video clips every day? Once you know this, then try creating your original material that falls into one or several of those categories.

There is tons of inspiration from others who do strong work within any number of genres on YouTube and look for ways that you can improve on what they have already created.

2. Know and Cater to Your Audience

As soon as you start a YouTube channel, the first thing that you must do is define who will be watching it. Once this has been determined, stick with those guidelines when creating content.

This way, before long, viewers interested in similar things can easily find your videos via search or recommendations from other channels they already subscribe to! If every video upload reflects something different than what was expected, confusion might arise about what type of person would like the content being provided, and viewership numbers may drop off rapidly over time.

3. Make Sure the Content is Exciting and Relevant to them

Creating content for YouTube takes a lot of time and effort. You can't expect to upload something that no one is interested in (and if you do, it will probably be quickly buried by other posts).

If you're not sure how interesting your videos are going to be every week, then try asking friends or family members what they thought the video was about after viewing! Ask them questions like: "what could I have done better?" or "would this type of video interest anyone else besides me?”

This helps because now you know who would enjoy watching your new creation and where to post/market, so more people find out about it too!

4. Create a Great Thumbnail

According to marketing expert Neil Patel, "The number one reason why people choose to watch a video is based on the thumbnail." That means that if your thumbnails are ugly or unappealing (or even worse, boring!), then you might be losing out on views! This doesn't mean you need to hire someone else to do it for you -simply pick an image that will make potential viewers want more information about what's inside before clicking play!

Thumbnail designs can vary depending on how serious you plan on taking this channel and what type of content gets uploaded each week. If humorous videos are going up now and then, try making them into funny-looking squares with text that says, "This is my new video! Check it out here!"

This way, viewers know exactly what to expect when watching, and you'll have a much higher chance at gaining more subscribers over time, which is the ultimate goal of this whole process, right?

5. Think of an Engaging Title that will Make People want to Click Play

The title and description must be clear, concise, and engaging! You can do this by simply using relevant keywords in both text areas (when you're optimizing for SEO), as it will help improve your organic search rankings on YouTube.

Another tip to remember—it's not just about having a good title; make sure everything else, such as tags, annotations, etc., helps drive more traffic towards your video page itself.

If your video is about a new invention in the science world, try naming it "a discovery that's going to blow everyone away!” This way, when viewers are scrolling through their feeds, they'll see something familiar but with an exciting twist and feel compelled enough to watch since you've given them all of the information needed right there in one sentence!

6. Upload Videos Regularly

YouTube's algorithm is designed to promote videos that are being watched frequently. So if you want your viewers to see the content, it needs to be on YouTube so they can watch it!

Don't upload too often, or your viewers will get annoyed and turn off the videos.

It is best to stick with a schedule of once a week, but you can vary it depending on how busy you are.

Following a YouTube schedule means that you can benefit from increased exposure on your channel due to gaining momentum via continuous uploads, which allows viewers opportunities to discover your content; it also allows you to tie up with like-minded people who may be uploading similar videos, which can lead to opportunities for collaboration

7. Make Sure Your Video is Clear, Concise, and Well-lit

If your videos are poorly lit, they will be difficult to watch, and people won't want to take the time. Please don't make a video where it's impossible to see what you're saying or doing! The whole point of having a video is so that people can see what you have to say.

You want to give your viewers the best experience you can. So make sure it's clear, concise, and well-lit! It's also essential to make sure the sound is clear and well-balanced.

Also Check: How anyone can make money on YouTube - Even with Zero Subscribers?

8. Use Captions to Make Your Videos More Accessible for Viewers

Captioning is the process of transcribing spoken words into written text. This helps your content rank for search terms, but more importantly, it can be used to provide transcriptions of any sound effects or background music in the video that viewers might not be able to hear because they could have turned off their speakers!

Write captions as if you were speaking them so that people with hearing difficulties won't miss any important information.

Using subtitles also makes sharing easier by allowing users who speak different languages to translate and communicate with other audiences.

9. Encourage Feedback and Engage with Your Audience

You must respond quickly to comments left by viewers. Viewers want someone they can identify with, and interacting will help them feel connected to you. If possible, try replying within twenty-four hours after receiving their comment, so it feels personal rather than automated.

10. Utilize Social Media to Promote Your Channel

Social media is a great way to promote your channel and gain views, likes, comments, shares, etc. You can share links on things like Reddit or Twitter where the correct audience will see it at the right time.

Use Facebook, which you should make sure to set up a page too if you don't already have one (which would probably be considered a personal profile).

The other thing to do with social media is utilizing hashtags – they help get more eyes on videos, especially if it's something that has been going viral recently, so take advantage of this! If there aren't any trending hashtags that relate to your video, make some up!

11. Have Fun!

With YouTube, it's all about having fun while you're creating content that will be entertaining for others as well!

When creating content, have fun with it. YouTube is all about entertainment, so make sure to include this! If you're not having fun while recording videos, then viewers will notice and will start losing interest in watching your channel grow.

Do not be intimidated by the thought of starting your own YouTube channel. There is a lot to think about, but once you have an understanding of what goes into getting started on YouTube, it can seem much less daunting.

Maria Imelda Alvarez is a content writer and PR outreach specialist for VEED.IO.

How to Create a Business Website Using WordPress?

Mon, 07 Feb 2022 12:29:09 +0200

Steps to Create a Small Business Website on WordPress

There are some simple steps to follow to make your business website described below:

1. Create a Domain Name and Get Your Hosting

Domain Registration

Many domain name registrars will also charge you extra for email addresses for your company.

Hosting

Several businesses can sell you a hosting package. We will exemplify registering a domain with BlueHost, and even the domain is free with this hosting.

We’ll tell Bluehost to install and configure a fresh version of WordPress on our new hosting setup and walk away with a fully functional WordPress website!

You should receive an email from Bluehost shortly after completing the sign-up process with instructions on logging into your customer profile and working on your site.

Setup Wizard

Once logged in, Bluehost will take you to an easy-to-follow wizard for the process of installing WordPress on your hosting configuration.

2. Pick a Free Design

You can also look for a niche-specific theme. For example, there are several WordPress themes created just for salons. Such themes are recommended since they are professionally prepared.

3. Install Plugins and Do the Edits

Install Sample Data

Upload Logo and Add Site Title

If you're using another WordPress theme, you'll find these options under Appearance >> Customize. So, if you already have a logo made, just upload the image file.

Change Background and Color

If you are not using a pre-designed theme but using WordPress, you may definitely customize the appearance of your website.

Arrange Page Elements

Using the widgets, this is fairly simple to accomplish. You may quickly reconstruct your website by rearranging the widgets.

Remove the recent comments widget from the homepage if you don't want it there. Select the widget and drag it into the required widget to display a calendar in the sidebar.

4. Add the Content

Now that the designing and customization elements have been completed, it's time to remove the example data provided by your theme and replace it with valuable and fresh content/pages.

Create Pages with Easy Navigation

Design Home Page

A superb homepage has both outstanding design and amazing content. The homepage should essentially contain all of your company's critical information.

You can, however, experiment with other architectures and arrangements for your homepage at any moment.

Service Page

This might be a single page or a collection of pages stating "what you do." Service pages can explain the type of services offered, pricing for those services, or completed work.

Similarly, you can design about us, contact us, and blog section.

5. Promote and Maintain Your Website

Maintaining

It's usually a good idea to maintain your website and keep it up to date. You can also create new blogs, delete unnecessary pages, and update current ones as needed.

Keep up with the most recent information.

Responding to messages from contacts.

Keep an eye on your SEO optimization and speed tests.

Lastly…

How to Create SEO Strategy for Boost Social Media?

Fri, 03 Sep 2021 12:45:14 +0200

We all know that SEO studies have gained importance in recent years. We can easily say that social media has now become one of the cornerstones of our lives. You also open social media accounts in order to convey the things you share on the site you have established to more people, but if you say that you do not know anything about the relationship between Social Media and SEO, we can say that you have come to the right address to learn.

How to Create Page Structure?

First, let's talk about how you should develop a page structure. You can start your website by leaving the link to your social media accounts as buttons. You can make your site's logo the profile photo of social media accounts. We can say that having a logo has a very important position for websites in terms of corporateness and image. You can also decorate the cover photo with a nice image. For business pages, you must enter information such as phone number and address.

How Should Visuals and Content Be Prepared?

Your posts must have visuals. You can give the message you want to give in the image you share in a short way. We can say that entertaining and attention-grabbing content gets more interaction. You should be careful not to write the same things in the image and the content. The image you use must have a signature with the logo for corporateness and image. There are also those who prefer to use the logo, which is usually used in the lower right, in places such as left, upper right, or middle lower.

How to Follow the Strategy?

The number of shares you make and when you share them is a very important issue. You need to post a little each day. In addition, you should not make more than 5 posts in order not to bore the user. Hours such as in the morning, during lunch, before work, etc. are preferred. Of course, corporate companies should not share so much. With 1-2 posts you make every day, you should remind the audience that you are there with informative, entertaining, and intriguing content. From time to time, sponsored posts should be made with the right shares and you should announce your page to more people.

General Rules to be applied

Rules for Facebook

1- At least 1 post should be made every day and no more than 5 posts should be made.

2- Your visual quality should be high.

3- Daily comment tracking and analysis should be done.

4- You need to optimize your account for your brand. In order to increase brand awareness, you can use links to your website in your posts.

5- By becoming a member of groups, you can share your posts here and get serious feedback.

Rules for Twitter

1- Take care to use hashtags that reflect your brand.

2- In the statement made by the Google ranking algorithm, it was said that Twitter is very important in terms of SEO.

3- RT, making a list and sharing with a certain time interval will produce good results.

4- You can make interaction-oriented posts to increase the awareness of your brand and increase your traffic.

5- Sharing in accordance with the agenda will reflect extra points on your brand because Twitter is the platform with the fastest content flow.

6- Necessary optimization processes should be done. The images you use in Facebook shares will not give the same results on Twitter.

Rules for YouTube

1- YouTube comes to mind when it comes to digital content. You can apply a YouTube content strategy called VLOG.

2- For brand awareness, you can share videos suitable for your brand or content suitable for popular culture on YouTube.

3- The title that you set for the video is very important. On YouTube, the title is placed immediately after the image is looked at. The title should describe the content of the video.

4- We can write the information that we cannot write there due to the character limitation in the title section, where we call Description. You can add it here by thinking of long-tailed sentence structures as much as possible.

5- You should add your social media links to the about section and fill in the channel description section well.

Rules for Instagram

1- Since visual content gets the most interaction, you should share visual content that represents your brand. In this way, you can increase brand awareness.

2- The use of hashtags are very important on Instagram. Using brand-appropriate hashtags and popular hashtags will increase site traffic.

3- The value of the shares you make with the links you directly to your site will increase.

Rules for LinkedIn

1- You must fill in the page contents and images without missing. After link building, you need to join groups that represent your brand.

2- LinkedIn is one of the most important platforms for your brand to reach the people it targets.

Final Words

In this article, we tried to talk about the relationship between Social Media and SEO for our valued visitors. We hope it has been very descriptive and informative content for you. Hire an SEO specialist to reach your potential audience and increase your followers on social media.

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

Useful Tips for Creating a Perfect Content Marketing Strategy

Sat, 28 Mar 2020 10:46:02 +0200

When someone mentions the word “content,” what is the first thing that pops into your mind? If we had to take a guess, we would assume it is a collection of blogs and pages. After all, the majority of people are thinking about creative things when mentioning content. It should be something you are creative with, while still respecting your company’s goals. This is true, of course, but there is so much more to creating a perfect content marketing strategy than just sitting down and writing! If you follow our simple tips, you will be able to create your own with ease!

Make sure You don’t Dive into Content Headfirst

One of the major mistakes that many young professionals just staring in content marketing make is to jump into it without thinking. This is wrong for many reasons, but the biggest one is that it is something that needs careful planning. As the title of this article suggests, you need a perfect content marketing strategy to ensure your business succeeds. Otherwise, you are going blindly, and you will rely too much on luck! This is unacceptable in the business world.

So, the first thing you need to do is take a step back and understand what content marketing is made of. Yes, there is a lot of creating involved, but you also need to include other aspects, like your company’s branding, as well as social outreach. This will require a lot of thorough planning and team discussions. So, understanding what all of these are, how they work, and how they connect to each other is an essential first step to creating a perfect content marketing strategy.

A Good Mission Statement can help you in this Process

If you are new to this, you might not even know what a mission statement is. As a matter of fact, a lot of businesses are working without a mission statement when planning their content marketing strategy – and thus finding it extremely difficult to do correctly. This is unfortunate because creating a good mission statement is actually really simple!

All you need to do is know why you want to advertise your company. Once you do, create a statement that will make you focus on what is important and help keep you on track throughout the process. It should include who your audience is, how you plan on reaching them as well as what they will get from your strategy.

Just as well, you should think about what your business will get from the whole ordeal too. Think about what your priorities are. Are you doing this to increase the traffic on your website or boost your influence? Or is it to improve your revenue or sales numbers? This will help you shape your content marketing strategy. It will also be a great way to track its success – all you need to do is follow the numbers you want to improve to see just how you are doing.

You can’t create a Perfect Content Marketing Strategy without a Plan

With your mission statement in place, it is time to actually develop your strategy. As we already discussed, people usually think about blogging when you mention content marketing. However, you need to understand that this is just a medium for it. Meanwhile, content marketing includes everything you will use to reach your audience.

Since you know just who your audience is and where you are going to try and reach them, it should be easy to sit down with your content marketing team and come up with a good plan. Look over your resources and decide how you can best use them to reach your audience – as well as new people – and intrigue them about your business.

Include a Calendar into your Content Marketing Plan

Just like with publishing content on your blog, having a calendar will help with everything you will be doing in your content marketing strategy. You probably already know how to do this – just plan out when you are going to do something – and what it will be.

There is something that we can teach you, though. When filling up your calendar, make sure you include holidays that are relevant to your business. This way, you can work them into your content marketing strategy and make it more approachable. Similarly, you should also leave blank space for any surprises that might arise. These can be amazing content opportunities that you will shape according to the trends at the time. Using this strategy, you can gain a wider audience.

But this is not the only thing to keep in mind. Other than putting what and when in your calendar, you should also answer “where?” Outreach is an important part of any business, so think about guest posting possibilities as well as your PR. Remember – you put all of these in your plan – so make sure you incorporate them into the schedule as well!

Creating a Perfect Content Marketing Strategy requires Good Managing Skills

Finally, you will not go far even with a great content marketing strategy. The business world is changing every day – and you need to make yours flexible to handle these trends. This, however, requires constant managing.

A marketing strategy is not excluded from this. You can plan however much you want – but if you do not manage everything well, it was all for naught. So, make sure you have someone who will overlook the strategy on a day-to-day basis. If this person cannot be you, then you should hire a content manager or a specialized agency for this.

This person needs to take their job seriously. Creating quality content as well as overviewing everything needs to be their priority if you want results. With them doing a new job, however, your company will be getting new clients and reaching new heights in no time!

Petar Djordjevic is a content writer at Nifty, a leading project management tool. He is also a Math student working to become a professional novel writer. In the meantime, he is learning about online writing, content optimization and ways to boost client’s website users’ experience.

Supermetrics: A New and Simple Reporting Automation Tool for Excel

Sat, 07 Mar 2020 09:26:01 +0200

A perfect reporting automation tool for marketers that create insightful reports in Excel spreadsheets is right here. Supermetrics for Excel will make reporting and analysis of marketing campaigns as easy as ABC! With this tool, you can effortlessly get all the marketing data in one place while saving a great amount of time. It provides transparency and insights which are really to be appreciated.

With Supermetrics, marketing reporting in Excel has become very easier. You can pull data from numerous sources, assemble advanced dashboards, and set up automatic data refresh and emailing. Moving ahead in this review article with the idea of what Supermetrics for Excel is, let’s learn about why Excel, unique features of Supermetrics, pricing, how you can build dashboards with it, brief information about how to get started and its pros-cons.

Why Excel goes perfectly with Supermetrics?

The first important thing is Excel can reliably handle large data files as compared to other online-based spreadsheet tools. Secondly, it presents rich formatting options with which simple to understand and visually winning reports can be created. Lastly, it’s remarkable data-crunching features. The long list of advanced formulas, tools, and data manipulation options can be employed for marketing metrics analysis with which it becomes easy to know what is performing well and where enhancement is required.

Some of the Unique Features of Supermetrics

· Automate Boring Manual Work and Save Time

If you have to generate PPC marketing report in excel, you will copy-paste the data manually or download a number of CSVs from each platform and then drag them together. This the task is actually monotonous, unproductive and there is the possibility of human error, isn’t it? However, if you use Supermetrics, it will automate the process of data collection with data accuracy and precise numbers in just a few minutes. This PPC and the SEO tool will surely save around 10 to 30 hours of time every month.

· Pull all Your Marketing Metrics into Excel

WithSupermetrics, you can pull data from Google Analytics, Google Ads, Web Analytics, PPC, Facebook, Linkedin, Bing, and many other marketing platforms into one dashboard. For example, if you have to create a Paid Channel Mix dashboard then it will give you the campaign performance overview on various social networks.

· Easy-to-use Interface

An intuitive UI delivers a smooth and seamless user experience with which you can acquire any marketing data easily with a few clicks. With the Supermetrics sidebar, you can choose accounts, pick the necessary metrics, use one or more dimensions to break them down, and set up filters. Once the queries are created, you can modify or refresh them separately or in a group. Hence, no VBA or coding knowledge is mandatory.

· Automatic Refresh and Emailing

Once you create a report usingautomated reporting and analysis, you can generate queries for refresh and emailing. For example, you can generate a trigger so that your colleagues or clients receive the report sent by you every week or month.

· Customized and Flexible Reporting

Withthe customization feature, you can get any metrics you need, join them with any dimensions and study them in any form you want.

· End-to-end Automation

Hence Supermetrics allows you to automate the whole workflow, be it about fetching data and analyzing it, or be it about generating or refreshing dashboards, and emailing them to clients or colleagues.

Though this add-in is new, the technology behind it has been proven solid. Supermetrics for Excel is PPC reporting tool which is selected at SMX (Search Marketing Expo), it has 4.5-star rating in Chrome store, and more importantly it has 400,000+ happy users.

Pricing of Supermetrics

There are mainly three different plans of pricing, namely Pro, Super Pro, and Enterprise. The cost for Pro and Super Pro plan per month per user is $99 and $199 respectively which comprises different features. For the pricing of Enterprise plan, you need to contact the Supermetrics team.

Moreover, you can avail free trial for 14 days with all the features and there will be 22% off for annual subscription.

How to Install Supermetrics for Excel?

You can find hereSupermetrics for Excel in just a few clicks. You can start either with the online or the offline version, it is accessible from both online and desktop after installation.

You can go to the Microsoft AppSource to download the Supermetrics app. Then, click on ‘get it now’ to start the process. Select an option to start with either a mobile or desktop version of the add-in. Once the installation process is performed, you will notice the Supermetrics in “My add-ins” section of Excel top bar. Now click on “Show Supermetrics” from the Data tab on the top to open it.

Supermetrics is quite simple to implement as a company-wide solution: as an admin. Once it is installed and distributed, everybody from your team will be able to see Supermetrics in the “my add-ins” section.

Pros of using Supermetrics

1. It creates fast and on the fly reports which save PPC reporting time.

2. Supermetrics’ the interface comes with some handy features such as a dropdown menu.

3. It analyzes data in one place.

4. Consists of robotized dashboards for performance tracking.

5. Unparalleled integrations with major marketing platforms.

6. Works admirably of announcing crosswise over stages.

7. Makes available genuine and accurate statements while comparing and analyzing.

8. The tool refreshes automatically to provide the latest report.

9. Tracks your daily budget hence you can know about your spending.

10. Automate alerts and set your performance.

11. Supermetrics for Excel is constantly developing with more data sources being added all the time, so you will be able to create even more advanced reports!

Cons of using Supermetrics

I don’t find any complexity in this tool yet.

Final Words

Would you like to effortlessly pull data from multiple marketing platforms into Excel in a few clicks with this an actionable and quick tool? Now it is your turn to check out Supermetrics for Excel!