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How to Create SEO Strategy for Boost Social Media?

Fri, 03 Sep 2021 12:45:14 +0200

We all know that SEO studies have gained importance in recent years. We can easily say that social media has now become one of the cornerstones of our lives. You also open social media accounts in order to convey the things you share on the site you have established to more people, but if you say that you do not know anything about the relationship between Social Media and SEO, we can say that you have come to the right address to learn.

How to Create Page Structure?

First, let's talk about how you should develop a page structure. You can start your website by leaving the link to your social media accounts as buttons. You can make your site's logo the profile photo of social media accounts. We can say that having a logo has a very important position for websites in terms of corporateness and image. You can also decorate the cover photo with a nice image. For business pages, you must enter information such as phone number and address.

How Should Visuals and Content Be Prepared?

Your posts must have visuals. You can give the message you want to give in the image you share in a short way. We can say that entertaining and attention-grabbing content gets more interaction. You should be careful not to write the same things in the image and the content. The image you use must have a signature with the logo for corporateness and image. There are also those who prefer to use the logo, which is usually used in the lower right, in places such as left, upper right, or middle lower.

How to Follow the Strategy?

The number of shares you make and when you share them is a very important issue. You need to post a little each day. In addition, you should not make more than 5 posts in order not to bore the user. Hours such as in the morning, during lunch, before work, etc. are preferred. Of course, corporate companies should not share so much. With 1-2 posts you make every day, you should remind the audience that you are there with informative, entertaining, and intriguing content. From time to time, sponsored posts should be made with the right shares and you should announce your page to more people.

General Rules to be applied

Rules for Facebook

1- At least 1 post should be made every day and no more than 5 posts should be made.

2- Your visual quality should be high.

3- Daily comment tracking and analysis should be done.

4- You need to optimize your account for your brand. In order to increase brand awareness, you can use links to your website in your posts.

5- By becoming a member of groups, you can share your posts here and get serious feedback.

Rules for Twitter

1- Take care to use hashtags that reflect your brand.

2- In the statement made by the Google ranking algorithm, it was said that Twitter is very important in terms of SEO.

3- RT, making a list and sharing with a certain time interval will produce good results.

4- You can make interaction-oriented posts to increase the awareness of your brand and increase your traffic.

5- Sharing in accordance with the agenda will reflect extra points on your brand because Twitter is the platform with the fastest content flow.

6- Necessary optimization processes should be done. The images you use in Facebook shares will not give the same results on Twitter.

Rules for YouTube

1- YouTube comes to mind when it comes to digital content. You can apply a YouTube content strategy called VLOG.

2- For brand awareness, you can share videos suitable for your brand or content suitable for popular culture on YouTube.

3- The title that you set for the video is very important. On YouTube, the title is placed immediately after the image is looked at. The title should describe the content of the video.

4- We can write the information that we cannot write there due to the character limitation in the title section, where we call Description. You can add it here by thinking of long-tailed sentence structures as much as possible.

5- You should add your social media links to the about section and fill in the channel description section well.

Rules for Instagram

1- Since visual content gets the most interaction, you should share visual content that represents your brand. In this way, you can increase brand awareness.

2- The use of hashtags are very important on Instagram. Using brand-appropriate hashtags and popular hashtags will increase site traffic.

3- The value of the shares you make with the links you directly to your site will increase.

Rules for LinkedIn

1- You must fill in the page contents and images without missing. After link building, you need to join groups that represent your brand.

2- LinkedIn is one of the most important platforms for your brand to reach the people it targets.

Final Words

In this article, we tried to talk about the relationship between Social Media and SEO for our valued visitors. We hope it has been very descriptive and informative content for you. Hire an SEO specialist to reach your potential audience and increase your followers on social media.

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

Useful Tips for Creating a Perfect Content Marketing Strategy

Sat, 28 Mar 2020 10:46:02 +0200

When someone mentions the word “content,” what is the first thing that pops into your mind? If we had to take a guess, we would assume it is a collection of blogs and pages. After all, the majority of people are thinking about creative things when mentioning content. It should be something you are creative with, while still respecting your company’s goals. This is true, of course, but there is so much more to creating a perfect content marketing strategy than just sitting down and writing! If you follow our simple tips, you will be able to create your own with ease!

Make sure You don’t Dive into Content Headfirst

One of the major mistakes that many young professionals just staring in content marketing make is to jump into it without thinking. This is wrong for many reasons, but the biggest one is that it is something that needs careful planning. As the title of this article suggests, you need a perfect content marketing strategy to ensure your business succeeds. Otherwise, you are going blindly, and you will rely too much on luck! This is unacceptable in the business world.

So, the first thing you need to do is take a step back and understand what content marketing is made of. Yes, there is a lot of creating involved, but you also need to include other aspects, like your company’s branding, as well as social outreach. This will require a lot of thorough planning and team discussions. So, understanding what all of these are, how they work, and how they connect to each other is an essential first step to creating a perfect content marketing strategy.

A Good Mission Statement can help you in this Process

If you are new to this, you might not even know what a mission statement is. As a matter of fact, a lot of businesses are working without a mission statement when planning their content marketing strategy – and thus finding it extremely difficult to do correctly. This is unfortunate because creating a good mission statement is actually really simple!

All you need to do is know why you want to advertise your company. Once you do, create a statement that will make you focus on what is important and help keep you on track throughout the process. It should include who your audience is, how you plan on reaching them as well as what they will get from your strategy.

Just as well, you should think about what your business will get from the whole ordeal too. Think about what your priorities are. Are you doing this to increase the traffic on your website or boost your influence? Or is it to improve your revenue or sales numbers? This will help you shape your content marketing strategy. It will also be a great way to track its success – all you need to do is follow the numbers you want to improve to see just how you are doing.

You can’t create a Perfect Content Marketing Strategy without a Plan

With your mission statement in place, it is time to actually develop your strategy. As we already discussed, people usually think about blogging when you mention content marketing. However, you need to understand that this is just a medium for it. Meanwhile, content marketing includes everything you will use to reach your audience.

Since you know just who your audience is and where you are going to try and reach them, it should be easy to sit down with your content marketing team and come up with a good plan. Look over your resources and decide how you can best use them to reach your audience – as well as new people – and intrigue them about your business.

Include a Calendar into your Content Marketing Plan

Just like with publishing content on your blog, having a calendar will help with everything you will be doing in your content marketing strategy. You probably already know how to do this – just plan out when you are going to do something – and what it will be.

There is something that we can teach you, though. When filling up your calendar, make sure you include holidays that are relevant to your business. This way, you can work them into your content marketing strategy and make it more approachable. Similarly, you should also leave blank space for any surprises that might arise. These can be amazing content opportunities that you will shape according to the trends at the time. Using this strategy, you can gain a wider audience.

But this is not the only thing to keep in mind. Other than putting what and when in your calendar, you should also answer “where?” Outreach is an important part of any business, so think about guest posting possibilities as well as your PR. Remember – you put all of these in your plan – so make sure you incorporate them into the schedule as well!

Creating a Perfect Content Marketing Strategy requires Good Managing Skills

Finally, you will not go far even with a great content marketing strategy. The business world is changing every day – and you need to make yours flexible to handle these trends. This, however, requires constant managing.

A marketing strategy is not excluded from this. You can plan however much you want – but if you do not manage everything well, it was all for naught. So, make sure you have someone who will overlook the strategy on a day-to-day basis. If this person cannot be you, then you should hire a content manager or a specialized agency for this.

This person needs to take their job seriously. Creating quality content as well as overviewing everything needs to be their priority if you want results. With them doing a new job, however, your company will be getting new clients and reaching new heights in no time!

Petar Djordjevic is a content writer at Nifty, a leading project management tool. He is also a Math student working to become a professional novel writer. In the meantime, he is learning about online writing, content optimization and ways to boost client’s website users’ experience.

Supermetrics: A New and Simple Reporting Automation Tool for Excel

Sat, 07 Mar 2020 09:26:01 +0200

A perfect reporting automation tool for marketers that create insightful reports in Excel spreadsheets is right here. Supermetrics for Excel will make reporting and analysis of marketing campaigns as easy as ABC! With this tool, you can effortlessly get all the marketing data in one place while saving a great amount of time. It provides transparency and insights which are really to be appreciated.

With Supermetrics, marketing reporting in Excel has become very easier. You can pull data from numerous sources, assemble advanced dashboards, and set up automatic data refresh and emailing. Moving ahead in this review article with the idea of what Supermetrics for Excel is, let’s learn about why Excel, unique features of Supermetrics, pricing, how you can build dashboards with it, brief information about how to get started and its pros-cons.

Why Excel goes perfectly with Supermetrics?

The first important thing is Excel can reliably handle large data files as compared to other online-based spreadsheet tools. Secondly, it presents rich formatting options with which simple to understand and visually winning reports can be created. Lastly, it’s remarkable data-crunching features. The long list of advanced formulas, tools, and data manipulation options can be employed for marketing metrics analysis with which it becomes easy to know what is performing well and where enhancement is required.

Some of the Unique Features of Supermetrics

· Automate Boring Manual Work and Save Time

If you have to generate PPC marketing report in excel, you will copy-paste the data manually or download a number of CSVs from each platform and then drag them together. This the task is actually monotonous, unproductive and there is the possibility of human error, isn’t it? However, if you use Supermetrics, it will automate the process of data collection with data accuracy and precise numbers in just a few minutes. This PPC and the SEO tool will surely save around 10 to 30 hours of time every month.

· Pull all Your Marketing Metrics into Excel

WithSupermetrics, you can pull data from Google Analytics, Google Ads, Web Analytics, PPC, Facebook, Linkedin, Bing, and many other marketing platforms into one dashboard. For example, if you have to create a Paid Channel Mix dashboard then it will give you the campaign performance overview on various social networks.

· Easy-to-use Interface

An intuitive UI delivers a smooth and seamless user experience with which you can acquire any marketing data easily with a few clicks. With the Supermetrics sidebar, you can choose accounts, pick the necessary metrics, use one or more dimensions to break them down, and set up filters. Once the queries are created, you can modify or refresh them separately or in a group. Hence, no VBA or coding knowledge is mandatory.

· Automatic Refresh and Emailing

Once you create a report usingautomated reporting and analysis, you can generate queries for refresh and emailing. For example, you can generate a trigger so that your colleagues or clients receive the report sent by you every week or month.

· Customized and Flexible Reporting

Withthe customization feature, you can get any metrics you need, join them with any dimensions and study them in any form you want.

· End-to-end Automation

Hence Supermetrics allows you to automate the whole workflow, be it about fetching data and analyzing it, or be it about generating or refreshing dashboards, and emailing them to clients or colleagues.

Though this add-in is new, the technology behind it has been proven solid. Supermetrics for Excel is PPC reporting tool which is selected at SMX (Search Marketing Expo), it has 4.5-star rating in Chrome store, and more importantly it has 400,000+ happy users.

Pricing of Supermetrics

There are mainly three different plans of pricing, namely Pro, Super Pro, and Enterprise. The cost for Pro and Super Pro plan per month per user is $99 and $199 respectively which comprises different features. For the pricing of Enterprise plan, you need to contact the Supermetrics team.

Moreover, you can avail free trial for 14 days with all the features and there will be 22% off for annual subscription.

How to Install Supermetrics for Excel?

You can find hereSupermetrics for Excel in just a few clicks. You can start either with the online or the offline version, it is accessible from both online and desktop after installation.

You can go to the Microsoft AppSource to download the Supermetrics app. Then, click on ‘get it now’ to start the process. Select an option to start with either a mobile or desktop version of the add-in. Once the installation process is performed, you will notice the Supermetrics in “My add-ins” section of Excel top bar. Now click on “Show Supermetrics” from the Data tab on the top to open it.

Supermetrics is quite simple to implement as a company-wide solution: as an admin. Once it is installed and distributed, everybody from your team will be able to see Supermetrics in the “my add-ins” section.

Pros of using Supermetrics

1. It creates fast and on the fly reports which save PPC reporting time.

2. Supermetrics’ the interface comes with some handy features such as a dropdown menu.

3. It analyzes data in one place.

4. Consists of robotized dashboards for performance tracking.

5. Unparalleled integrations with major marketing platforms.

6. Works admirably of announcing crosswise over stages.

7. Makes available genuine and accurate statements while comparing and analyzing.

8. The tool refreshes automatically to provide the latest report.

9. Tracks your daily budget hence you can know about your spending.

10. Automate alerts and set your performance.

11. Supermetrics for Excel is constantly developing with more data sources being added all the time, so you will be able to create even more advanced reports!

Cons of using Supermetrics

I don’t find any complexity in this tool yet.

Final Words

Would you like to effortlessly pull data from multiple marketing platforms into Excel in a few clicks with this an actionable and quick tool? Now it is your turn to check out Supermetrics for Excel!

What are the Top SEO Trends to follow in 2020 and beyond?

Thu, 27 Feb 2020 08:25:14 +0200

When new companies emerge every day, the reader's interest becomes increasingly competitive. Through keeping up to date on SEO trends, you can follow the specific requirements for web sites to be listed through search engines.

Google changes its search algorithms hundreds of times annually. Many adjustments can affect your search ranking even if they are minor. The top SEO trends that will be the talk of the town in 2020 are as follows:

1. Searching with Voice

In 2017 alone, there were 33 million search queries made with voice. The March 2019 data shows that voice searches are 20 percent of the queries made from mobile. More users will make search queries in the exact way they speak because voice search is becoming more and more popular.

Users would like the question they asked to be answered correctly. People using long-tail keywords in the searches are more likely to become a customer than the people who have just started yet.

List and bullets increase your voice inquiry rankings and most voice inquiries are local, which is why you should locally optimize your website.

2. Featured Snippets will remain Hot Topic in 2020

A snippet is a recap of the search query response. Google shows it above organic and paid results at the top of the SERP page.

These have been around for some years and led to major improvements to the product page of Google's search engine. Nearly half of searches do not result in any clicks since the visitors collect the answers from these snippets. In reality, Ahrefs analysis has shown that the featured snippet has more traffic than the first organic search results in the Google search engine.

You should use keywords and content that is question-based. Use the questions from the section called "People also Ask" as it provides an in-depth answer to related questions.

3. More Advertisers will use SEO Influencers

Over half of the total marketing budget of 17% of companies spent on influencers. The statistics highlight how important marketing is for businesses, especially travel, fashion, cosmetics, lifestyle, and e-commerce.

Online users look for trustworthy information. Reviews by influencers are mostly the basis of that information. The value details from an influencer more than an advertisement. Working with an influencer will help you create awareness, expand the scope of your content, and boost exposure online.

Most businesses do not see the value of their investment in influencer marketing because their funded advertising is not adequately planned or executed. If it does not match your audience's needs, your marketing fails.

Partner with your niche influencers, who are already involved in your audience, to get the most out of your visitors. Google also has control over and raises the SEO activities with the links from influencer pages.

4. There is No Stopping for BERT

BERT stands for Bidirectional Encoder Representations from Transformers. It helps everyone to develop a system of answering their own questions. This is the first important change Google has made since RankBrain in 2014 to its search algorithm.

In ten questions, BERT will impact one. SEO marketer implementing BERT templates are growing their chances of putting samples in Google SERP on the first page. In conversational queries where "to" and "for" preposition is important for the context of the search query, BERT has a powerful influence.

BERT cannot be optimized. For a better understanding of the natural language, Google uses BERT in different ways. However, you can optimize the intention behind search requests since the coordination of intention is essential to successful content creation. Analyze on the first page of SERP the top five contents for this particular keyword before composing a copy.

5. The Digital Experience will See a Rise

The first digital approach to improve customer experience has been taken by 44 percent of companies. By comparison, the change has contributed to revenue growth for 56 percent, according to 56 % of CEOs.

Load page speed is a major factor. Great content is nothing if you don't easily load your website or if you have a complicated user interface. Successful companies recognize that creating long-term customer relationships relies on customer experience. Customer experience also impacts the search rankings since only people with good user experience spend some time on their pages. Concentrate your user experience to help clients find the information they need. Make it comfortable to go to the next page or link for visitors.

You need to wear your guest's shoes to find roadblocks and poor experiences to provide the best user experience. Don't use long, incomprehensible words. Lack of clarity also has negative effects on the SEO of your website and increases the bounce rate.

6. An Increasing Trend of Video Content

Videos are an important part of your digital marketing and SEO strategy. The video appears 50 times on the first page of SERP than the single-text web page, according to a Forrester Research report. Likewise, Google includes 62% videos for basic searches.

Build useful YouTube videos to boost the web site's existing content. This is not a first-page guarantee, but when Google indexes your video, you will experience greater transmission.

Introduce links of videos to more visitors on your website. Add a link to the YouTube page to help understand the content of your video.

7. Search Rankings will depend on the Length of Content

You can only beat the competition to page 1 ranking with high-quality content. But you must also take quantity together with quality into account.

The ideal length of a blog post is very arguable. Data shows that at least 2000 words are the total length of the top results in SERP. This is because high-quality, long-form blogs gain greater exposure.

However, the user asked questions and questions related to the main search inquiry must be answered in detail by your content. Long posts increase the time spent on your website, telling Google that your content is good. You build credibility, and the search query ranking is improved by Google.

8. Searching on Mobile will be Dominant

40% of transactions occur on mobile, and 87% of internet users are on mobile phones. Google pushed into first indexing mobile sites first on 1 July 2019 to boost mobile searches.

If you don't optimize your site for phones, you can't get along in search engine results. You have also optimized for mobile if you have optimized for voice search. In addition to implementing long-tail SEO keywords, change the content and strategic SEO representation structure.

Wrapping Up

Whenever you think you understand SEO fully, updates to the algorithm will occur. SEO today is an interconnected process that requires the effectiveness of both offline and online marketing techniques. Invest in SEO as an ongoing lead generation tool and keep up with the latest SEO developments to get updated. You can use SEO toolsto optimize your site for SEO purposes.

Asad Shehzad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. His articles have appeared in a number of websites i.e., eLearning Industry, Calculators.tech and Inside Tech Box. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.

The Best Ecommerce Software to Grow Your Online Business

Mon, 17 Feb 2020 08:55:49 +0200

Are you trying to sell products or services? Do you have an online store? Ecommerce software helps by increasing customer conversion, improving marketing tactics keeping up with growing demand, and leveraging loyal customers.

Through eCommerce SEO, your website can reach more potential clients through search engines. The eCommerce industry is growing rapidly. Choosing the right eCommerce software can make a massive difference to your business, increasing the revenue it generates.

Ecommerce Solutions will help you in selling online. The software can be hosted or self-hosted. So, how do you pick the right eCommerce software? There is a lot of eCommerce software to choose from. But, before diving into the topic of the day, let’s first have a look at the different types of eCommerce.

BUSINESS-TO-BUSINESS (B2B) – B2B is an electronic sale of goods or services between two companies.

BUSINESS-TO-CONSUMER (B2C) – B2C is an electronic transaction between a business and a consumer.

CONSUMER-TO-CONSUMER (C2C) – C2C includes all electronic transactions between consumers.

CONSUMER-TO-BUSINESS (C2B) – C2B happens when a company buys goods or services from a consumer.

BUSINESS-TO-ADMINISTRATION (B2A) – B2A refers to online transactions between a company and public administration.

CONSUMER-TO-ADMINISTRATION C2A)- C2A refers to online transactions between a public administration and individuals.

What do you need to set up your online shop? When it comes to setting up your online store, there are a few eCommerce app categories you should know. Some of the tools include:

Business tools – helps in managing day-to-day operations in your store

Website tools – help in setting up and management of your store

Research tools - helps in keeping you updated about your competition, and show you relevant opportunities in your niche.

Analytics tools – helps by showing you how your store is doing and also the leaks in your sales funnels.

Marketing tools – helps in getting the word out there, driving traffic, and converting leads into consumers.

Choosing the best eCommerce software will dictate the success of your online business. You should select the software that suits all your business needs.

Below is some eCommerce software you need to check out:

1. Shopify

Shopify is the best software for beginners wanting to start their online store. You don’t need web development skills to have a Shopify store. There are numerous templates for whatever niche your business is targeting.

Shopify helps by providing a platform for people to jumpstart their businesses. Through the shoplift software, you can build your brand internationally because of easy payment and shipping features.

Pros

1-click selling
Fast load time
Multiple channels
Awesome themes
Easy to set up

Cons

Poor SEO
The checkout process is not customizable
For advanced features, you will need a developer

Pricing

$29/month for basic, $299/month for advanced

2. Squarespace

The software has a sleek easy to use webpage builder. Squarespace offers eCommerce SEO guidance, which builds your business by boosting brand awareness. You can either customize the site or use the already existing ready to use designs.

It is now possible to build email campaigns on the software. Through social media integrations, you can connect with your consumers.

Pros

Easy setting up
Stunning designs
Solid SEO tools
Both ShipStation and ShipBop are integrated
Effective for Simple Stores

Cons

No Amazon integration
The speed is slower for the price
No dropshipping
No marketing automation integration

Pricing

$12/month for personal, $18/month for business.
$26/month for basic, $40/month for advanced

3. BigCommerce

BigCommerce is known for its fast processing speed. The software is useful for new companies wanting to show their brand as fast and reliable. The site uses website builders, customizable checkout processes, and eCommerce SEO support. The site ensures ease of selling by offering inventory tracking and Amazon integration. The software integrates Instagram and Google Shopping.

Pros

Flexible and scalable
Strong eCommerce SEO performance
Amazing themes
Cart features

Cons

1-click selling is unavailable
For high volume stores, the price is high
Inconsistent speed

Pricing

$29.95/month for standard, $79.95/month for plus version, $249.95/month for pro.

4. WIX

Wix is essentially good for small online businesses. The website has over 500 sleek templates to choose from. You can also build your custom web applications. Corvid by Wix will aid in making new templates through coding integration. The software has a blog section, gallery, and custom domain, making it an attractive and useful website.

Pros

A lot of amazing themes
Simple to use
On-page support

Cons

No marketing features or integrations
Bad SEO reputation
Unsecured sites

Pricing

$23/month for basic, $27/month for unlimited, $49/month for VIP, $500/month for Enterprise.

5. PrestaShop

PrestaShop is a free eCommerce website builder. It is published under an Open Software License. The site is good if your budget is low. The website offers a good starting point for small businesses but can be tough to scale up.

Pros

Strong SEO
Both self-hosted and hosted
Flexible
Helpful community

Cons

Slightly slower
Add-ons can add up
You need a developer's skills
No multi-channels

Pricing

Free

6. Google Analytics

Google Analytics is an essential eCommerce tool for online businesses. Through the tool, it is possible to track visitors’ behavior, improve the conversions on PPC ads, while optimizing your site. The site offers detailed reports about your visitors’ behavior.

It is possible to know from which social platforms are more visitors finding your pages. For people looking to work with a large amount of data, Google Analytics is the best software to use. You can find free training from Google about how to use Google Analytics.

Pricing

Free for the basic tool

7. Looker

Looker is Analytic software that has an intuitive dashboard where it displays all business intelligence metrics. It is possible to make good business decisions by following provided industry-specific insights. Looker offers insight into how traffic influences conversion. It is also possible to identify trends that may boost your business.

Wrapping UP

The software mentioned above will all help in establishing your online business. The eCommerce software you choose will influence the performance of your website. It is important to understand your business needs before selecting a platform to use.

Naman Modi is a professional blogger, SEO expert & guest blogger at Ebuilderz, He is an award-winning freelancer & web entrepreneur helping new entrepreneur’s launches its first successful online business.

What are the Top Ways to Build High-Quality SEO Friendly Content?

Sat, 15 Feb 2020 10:25:22 +0200

Nothing is better than SEO that will improve the ranking of the website. According to professionals, SEO is relatively essential, which is associated with a lot of around tags. SEO has become one of the most critical tasks for every website. Creating a highway for crawlers can be a challenging task as one has to invest a considerable amount of time in the research.

If you are one who wants to improve the authority or ranking of the website, then one has to share top-notch quality content on a regular basis. The majority of the folks are sharing the B Grade content that isn't improving the ranking of the content. It is your responsibility to create content according to certain limits. While creating the content, one should pay close attention to certain limits. The following are 5 important ways that will help you in creating SEO friendly content.

1. Variety is Fairly Important

Creating content can be a challenging task as one has to invest a considerable amount of time in the research. You will find a lot of people are creating a dense text that is reducing the ranking of the website. Make sure that you are sharing a superior quality content that will catch the attention of the users. It is highly recommended that you should always create the content according to the perspective of the audience. If you are one who is creating superior quality content, then one will surely be able to improve the conversion rate and traffic of the website.

If you don't want to reduce the ranking of the website, then you don't have to share unnecessary files on the official website. All you need to share the different types of superior quality content that will surely satisfy the requirements of the users. If you are facing a lot of complicated problems while creating content, then one should make contact with a content writer who will surely help you in creating superior quality content. Along with content, one has to pay close attention to the website and always share a superior quality content that will reduce the downtime of the website.

2. SEO Friendly Content

Make sure that you are sharing a polished content that will catch the attention of the users. You will find a lot of people are reading almost 20% of the words from the website. It is highly recommended that you should always create SEO friendly content that will catch the attention of the users. Before sharing the content on the blog, one should edit it carefully. It is your responsibility to create SEO friendly content that can improve the ranking or ROI of the website. You should always make the use of special editors like Hemingway or Grammarly to fix the complicated errors in the article. Before sharing the content, you have to check the readability and other complicated issues properly.

Polished writing is fairly beneficial that will improve the ranking or ROI of the website. It is highly recommended that you should always add edge, intelligence, and humor into the content. It would be better to share content on a regular basis that will surely improve the ranking or ROI of the website. If you don't want to reduce the ranking, then one has to always create content according to the algorithm of Google.

3. Consider Long-Form Content

If you are one, who wants to attract a lot of traffic on the official website. Make sure that you are creating short-form content that will help you in improving the ranking of the website. Nothing is better than short-form content because one will able to produce a significant amount of articles with ease. These articles will surely help you in attracting a significant amount of traffic on the official website.

It is your responsibility to create content according to the algorithm of Google. If you are one who wants to satisfy the requirements of the viewers, then it would be better to share almost 1000 to 2500 words article on a regular basis that will improve the ranking of the content. Make sure that you are sharing a readable content on Google.

4. Pay Attention to the Originality

Creating SEO friendly content is never easy as it always requires dedication and research. Make sure that you are creating a top-notch quality or informative content that will improve the ranking of the website. One always has to share authoritative links and expert suggestions in the content. You always have to create original content that can improve the ranking of the website. The majority of the folks are sharing the scraping content that would be dangerous for the website.

One has to always create content according to the requirements of the Algorithm. Make sure that you are sharing the superior quality backlinks that will create a positive impact on the ranking. If possible, then one should always share compelling stories on a regular basis that will improve the ROI or ranking of the website. According to professionals, SEO is considered as one of the most important things that always depend on the quality of content only.

5. Customize the Website Properly

You have to invest a significant amount of time in the customization of the website. All you need to share content on a regular basis that can enhance the ranking of the content. If possible, then one should invest a significant amount of time on the customization that will improve the traffic of the website. It is your responsibility to pay close attention to a variety of things like-

ü HTML Tags

ü Count of word

ü Title and Meta Description

Conclusive Words

Lastly, with the help of SEO, one will able to improve the ranking of the website. Make sure that you are creating an SEO friendly content that will able to improve the ranking or traffic of the website. It is your responsibility to customize a variety of things like HTML tags, descriptions, and other things. You can contact Dental CompanySEO to get top-notch quality content and related services for your company’s site.

Best Tools to Determine Your Website SEO Performance Quickly

Fri, 14 Feb 2020 14:10:15 +0200

With evolving technologies such as artificial intelligence or AI, voice search, or mobile-first indexing, marketers need to focus on their website SEO and efficiency. The challenge lies in knowing much about SEO but not about website performance. It is high time that you take some time off your busy schedule and start monitoring the efficiency of your website. You need to finish more optimization tasks in less possible time. Be it monitoring your site’s rankings in the SERPs or determining how your website is optimized for specific keywords (KWs), a couple of SEO tools will help you achieve your business goals.

SEMrush is one of the best SEO tools that help you monitor paid traffic, mobile or desktop traffic, and social media visitors. Here are some of the best tools to determine your site’s SEO efficiency quickly:

Finteza

There are a few marketers, who do not pay much heed to their website’s load speed. Based on the findings of Google, the chances of a user abandoning a website increases by at least 90 percent if the load time is delayed by five seconds and chances of bounce rates by 106 percent after six seconds.

Small businesses would suffer the most with poor page load time and end up losing SERP rankings, poor conversions, low sales, and very high bounce rates. For bigger brands such as Walmart, only quality content will not do them much good. You can use Finteza to understand your website load speed. It analyzes how much time visitors take to see all the web page characteristics, how fast they can download your site content, and what elements slow your web pages. Besides, you can choose New York SEOservices to rank for thousands of KWs.

Keyword.io

This tool helps in running search phrase, i.e. KW research on numerous platforms like Amazon, Alibaba, Google, YouTube, as well as Wikipedia. If you want to search for KWs apart from Google, then Keyword.io is your best bet.

When you enter a search phrase and choose your area, this tool would generate a list of numerous long-tail keywords based on your search that you can sort and clean. Try to look at precise Wikipedia KWs or you can search via any of the other important platforms too. If you would like to export the list and view relevant KWs as well as monthly search volume, you need to opt for the paid version of this tool.

AnswerThePublic

Simply creating quality content is not sufficient for driving traffic to your website. More essential is figuring out user content and use the same to rank high in the SERPs. Based on the findings of HubSpot, a content length of 2250 to 2500 words generate maximum organic traffic.

Therefore, create long-form articles or blogs for boosting SEO and becoming an authoritative voice. You can use the tool ‘AnswerThePublic’ to get useful information about what users ask on the internet. It is the best tool for marketers and bloggers to create content ideas or topics each month. You need to use the PRO version of this tool.

Final Words

Try using these tools to improve the SEO performance of your website. You will be surprised by the results.

Google Site Diversity Algorithm and Its Influence on SEO?

Thu, 13 Feb 2020 12:50:15 +0200

It has already been nearly three months since Google officially came up with its Algorithm update. The very last time that this current search engine issued one major public statement was in 2019 June 4^th and it changed the SEO ground completely. Here, it talked about the Diversity Update, which was designed to reduce the present number of results right from the same sites on the first-ever page of the Google search.

This review came up with some changes like clearing the set of schema types for some of the review snippets, self-serving based reviews are not allowed and it was necessary to name a thing that people are reviewing. Later, in September 2019, Google Webmaster’s very own and official Twitter account announced that one major algorithm is now a significant part of crawling and then indexing the procedure of rich results or review snippets. As per the tweet mentioned, this new update is up with some significant changes in ways the Google-based search review snippets were previously displayed and it will change the entire game. You will learn more about the update once you are thoroughly investigating ChicagoSEO and will get to the bottom of it.

More about the Update and Some added Information

As per the statements made by Google, the Review based rich results were working hard to help users quite a bit in finding out the best services or businesses. However, unfortunately, a lot of misuses were taking place of the reviews in here because of lack of updates and guidelines from that time when Google started to implement the same. The current impact of the Google-based search reviews is currently becoming more and more popular in present times.

· The main official blog was the one announcing the new Google Search Review based algorithm update. It stated that webmasters globally are here to better optimize their websites for proper Google Search Reviews.

· Google, at this current moment, has introduced around 17 standard schemes, designed purposely for webmasters so that any of the misleading or invalid implementations can be properly curled.

· Right before this update took place, webmasters had the right to add Google Search Reviews to any of the web pages they want using the markup of review.

· But, Google identified that some of the types of web pages that are displaying the review snippet did not properly add value to users. Few sites might have used the review schema for making them popular among others.

Just to put one end to this misuse, Google has actually limited the review schema to around 17 niches. These Search Reviews will now get displayed only for the websites that will fall under 17 types and their current sub-types.

It will not allow the Self-serving Reviews for Organizations or Local Businesses

One of the major hiccups that Google faced quite a lot is associated with the displaying of the genuine reviews, which were always entities to add reviews by themselves on some of the third party widgets. These were addressed into markup code as well.

· Right from the time the new algorithm the update came across Google has actually stopped supporting the Google Search Reviews for the schema types of organizations and local businesses.

· They have stopped the Google Search Reviews for the sub-types of local businesses and organizations, as well.

· These are primarily associated with those businesses, which are using some of the third party based markup codes and widgets.

Trying to Add Names of Items which are being reviewed

As per the latest Google Search Reviews Algorithm, it has been made mandatory for the name property to be a significant part of the schema. This note will make it rather mandatory for all the businesses, whether big or small, to add the name of the item that is going to get reviewed. It actually helps in giving in one meaningful review based experience for all the users, according to those working in Google.

Diversity Update as Rolled out on June 2019

After the incremental of the June 2019 Core Update, Google finally and officially confirmed that another update is going to make its way as part of the algorithm. This was the all-new Diversity Update and the main intention of this update is to curb various search results right from the same old website from appearing on first-ever page of Google search. Most people thought that this change in Google’s update is going to add a minor change to the working area.

· However, there are multiple discussions that are taking place in several forums, which will talk about the update, which will impact some of the branded queries. It might require the Google search engine to list out multiple pages from the same source or site.

· This roll-out announcement was made into the world through the official Google’s Twitter handle other Google Search Liaison.

· However, there is yet another new change, which is about to get launched in the Google search, and it is primarily designed to add some more site diversity in the results as coming across.

· The site diversity change mainly ensures that people won’t get to see more than around two listings from same the site, right at top of the result.

Final Words

But, there are some other instances where the systems are likely to determine if that particular search is likely to take place. One major change that you can expect to get from the diversity update will be relating to the sub-domains. Google has stated categorically that the sub-domains will now be well treated as a major part of the root domain. It ensures that there will be only one search result, which will appear in every domain.

According to Google, site diversity will always treat the sub-domains as a major part of the root domain. All the listings from main and the sub-domains will always get to be considered right from the single site. But, the sub-domains are likely to be treated separate sites for covering some of the diversity purposes, whenever the situation seems perfect for the same.

Common Social Media Marketing Mistakes to Avoid to Ensure Higher Site Traffic

Wed, 12 Feb 2020 11:51:35 +0200

There is no doubt that social media platforms today, when used properly, have a huge potential to provide businesses with an opportunity to increase:

· The reach of their posts

· Traffic to their websites

· Quality leads from different social platforms

· Conversion of social followers into their loyal customers

· Sales volumes and

· Business growth.

However, the key here is to use these platforms properly and avoid the common mistakes that businesses and marketers often make. This will ensure that there is no damage done to the reputation of your brand and make the best of everything that social media has to offer to get the most out of it.

The most significant mistake businesses make is to try to be present on all of the social media networks available at once. Research says that most of the companies want to be present and rely on at least three to four social networks for branding from the following list:

· Facebook

· Twitter

· LinkedIn

· YouTube and

· Instagram.

This is the wrong approach. Ideally, you should use only those platforms that are suitable for your brand and specific industry and that two only a couple of it.

For example, if your site relies heavily on images and graphics, use sites like Instagram, Facebook, or Pinterest. are ideal. On the other hand, if your site gives professional advice, use Twitter and LinkedIn is your best bet.

Not Defining Goals and Audience

Just like you should choose networks based on the time you spend most on it, you must also define your goals and audience to yield the highest ROIs from your social media marketing campaigns and your target audience.

Clear and well-defined goals and the audience will help you to:

· Make proper analysis

· Find simple ways to build your social profile

· Establish your authority on social media and

· Meet the needs of the search engine algorithms.

All these will ensure that your social media marketing attracts more social followers and drives them towards your site to generate sizable traffic.

However, it is not easy to know who your audience is. You can overcome this challenge and set up your marketing strategy and goals by asking a few questions to you such as who are the ones that you made the products for? It could anyone from:

· The adults

· The adolescents

· Men and to

· Women.

When you know your target audience, it will be easy for you to determine the kind of results they expect from you and design the ideal social media campaign.

This will also help you to set and work around specific parameters to achieve your goals and set up the varied KPIs. Make it a point to be more specific in your approach so that you get a higher engagement rate, create more brand awareness and drive more traffic to your website.

Not having a Plan to Measure KPIs

Most marketers and businesses do not have a proper marketing plan in place and do not measure the KPIs either. Without a proper plan to follow, social media marketing will be a huge waste of time.

A proper plan will enable you to:

· Create a strategy to design your content that will resonate with your target audience

· Set specific goals making it easy to achieve and know what to expect

· Allocate proper budgets and outline.

In short, your plan will help you to know what and how to accomplish your goals. In addition to that, it will, more importantly, help you to measure results, the KPIs as well as the resources that you will need to use.

It will also prevent you from measuring the wrong KPIs, another common mistake made by businesses during social media marketing. You should not fall into the trap like them and measure the vanity metrics only and restrict it to the number of your fans on Facebook or followers for Instagramand Twitter and be happy if it is growing. Ideally, you must measure the impact of your social media efforts on your business and not simply on the growing numbers.

Not Focusing on the Analytics

Overlooking the analytics is another a common mistake made by businesses which you should certainly; avoid getting more social traffic to your site. If you do not have any actionable insights, then there is no need to use social media for your business marketing efforts. Measuring the success of your social media marketing is nothing different from measuring the success of your email marketing campaigns and SEO.

When you use the right data analytics software, you will not only be able to track and assess the performance metrics on social media but will also make the necessary amendments on the basis of the metrics provided by the platform as well as the external software, which you should ideally use.

Tools like Google Analytics will help you to:

· Ensure additional functionality

· Track the shares

· Analyze the traffic source to your site and even

· The likelihood of them converting to leads and sales.

There are a lot of different analytical tools that have very useful and innovative features that will also help you to measure and know:

· The quality of your followers

· The extent of the influence of your SMM

· The popularity of your posts

· The data required to help you in your future social media marketing efforts

· The social KPIs and define them and

· The demographic and engagement factors.

All these will make your social marketing much simpler and your efforts more productive.

Lacking in Brand Consistency

Lastly, you must be consistent and know the unique essence of your brand. This will help you and your SMM shine all through your efforts and content. This will help you to create and sustain a powerful brand authority.

Just know that consistency does not mean monotony and therefore make sure that you do not use the same content over and over. Maintain variety, experiment with different formats, focus on your brand mission, voice, tone, look, feel and never copy the style and format of other brands.

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes as well as buy followers for Instagram. He loves to travel, write and play baseball.

6 Ways to Use Live Streaming for Businesses

Tue, 11 Feb 2020 12:35:36 +0200

Whether you want to expand your reach or boost sales, live broadcast solutions are the answer in the current era of digitalization. Nowadays, even small businesses webcast their events and host interactive sessions to build brand presence in the global market. Live streaming for business is an effective way to communicate or interact with your potential target audience in real-time globally. It helps in building customer brand relationships which results in brand loyalty. In this article, we have shared six effective ways to use live streaming for a business that helps you to grow your business even further thereby connecting the audience interactively.

Let’s have a look at how to use Live Streaming for Businesses and how it is beneficial for your business.

1. Live Broadcast Solutions Help in Launching a Product or Service

Launching a new product or service while live streaming on social networks has been a recent trend in the current era of digitalization. Business webcast services help in building hype about a newly launched product or launch it while engaging a large number of audiences globally at a single click. Broadcasting of live sessions from product launch helps in evoking a sense of excitement among audiences thereby allowing them to interact about the business or brand.

Live streaming video for business gives the brand the much-desired exposure in no time. An ample number of live streaming social networks are available nowadays. Brands or businesses must select the right live streaming social network depending on their target customer base and where they are likely to be found easily. It helps in allowing the target audience to tune in live at the time of live webcast. It helps in influencing the customers thereby expanding the brand’s market presence in no time thereby resulting in expansion of business and generating more sales leads.

2. Host Q & A Sessions and Interviews

The brand is made by people and develops a product or service for the people. Live broadcast solutions allow businesses to expand their reach exponentially and attract more people. A small business webcast is an effective tool for generating communications globally. It allows brands or businesses to host Q & A sessions and interviews with potential customers. It helps in connecting brands with their customers on an emotional level. It helps in increasing customer engagement with the brand.

Conducting short interviews while live streaming on the social network helps in showing the human side of the organization. Answering valuable questions by customers during these sessions develops a bond between the brand and the customer. Providing fresh content and discussions with your viewers keeps your audience engaged with your broadcasted sessions. You can ask for your audience’s opinions during the session and take the most suitable ones into consideration.

3. Go Live to Share Live Events

Business live streaming has become an integral part of corporates as it helps them to build a sense of trust among their audience. The live streaming social network allows you to share your business events live and reach your audience globally in real-time who are not able to attend the event in person. It helps in expanding your business reach thereby boosting sales. Sharing your business insights, whether a glimpse of a corporate event or a hosted brand activation event with the audience helps in-building connectivity.

Broadcasting of live sessions from your event give your audience an authentic video without getting altered thereby building customer’s trust which later results in customer-brand relationships. Sharing live videos with customers allows them to be part of a tremendous event.

Sometimes sharing raw insights into behind the scenes help in keeping customers' interest intact. Keeping a check on comments and taking valuable comments into consideration during a live event makes the customer feel valued. You can interact with them in real-time and know their likes and dislikes of an event.

4. Use Live Streaming for Business to Demonstrate Product Use

The practical approach stays in mind for a long time when compared to the theoretical one. Showcasing the way to use the product or demonstrating how the product works stay in the mind of customers. It makes it easy for customers to understand its use. Broadcasting of live sessions of product demos makes it easy for your potential customers to understand the use of the product and incline towards your brand thereby making you a notch higher than competitors. Various live streaming social networks help your business or brand to discuss the positive aspects and benefits of your product thereby evoking audience interest.

5. Share Behind-the-Scenes Look of Your Business through Business Live Streaming

What’s cooking behind, holds everyone’s interest and attention. When a brand or business opts to use live streaming for businesses, sharing behind the camera rolls works wonders. Generally, people don’t have access to what’s behind the curtain. Today’s modern customers enjoy authentic content much more than the camera roll actions.

Sharing behind the scenes of the business is another effective way to use live streaming for business growth. Anything that’s raw and unique holds the audience's attention and builds a sense of trust in a particular business. Anything that’s off-limit and is unique gathers millions of users online when you start your business live streaming. It helps in building relationships with your customers by engaging them thereby making the business grow.

6. Promote Your Business by Organizing and Flash Sales

Flash sales create a rush and a sense of urgency among the audience. It helps in promoting your business thereby resulting in business expansion. Flash sales boost a sense of urgency among users to make instant purchase decisions. It helps in engaging a pool of audiences from around the globe within a limited time frame. Organizing flash sale proves beneficial for your business as you can offer discounts; coupons for selected time duration while business live streaming, resulting in more sales and attracting more audience base.

If you have not yet thought about business live streaming, now is the time to start doing so. Many businesses, whether big or small, webcast every day, thereby expanding the business and grabbing the audience's attention in no time.

Saanvi is a creative designer and a personal blogger who has written a couple of blogs on live webcasting solutions and various other topics that gain many clicks and views. She keeps herself updated with the latest technologies in the world of social media. Sharing her views about the latest trends in digital marketing and covering the best online video streaming services are some of the topics that hold her interest. She loves to read fiction and travel, to gain new experiences whenever she finds spare time.

How to Improve SEO: 8 Tactics that don’t Need New Content

Sat, 01 Feb 2020 12:20:52 +0200

Do you wish of seeing your website on the top pages of the search engine? Do you think of implementing all the possible SEO strategies to boost your rankings? Then here is a quick guide for you to know how to put your plans in action. SEO has been a long competition game, and one needs to build robust strategies for the same. It is not only that you need to keep changing your content and improvise on them to get a better ranking. There are a lot of other strategies too that can bring in traffic. So take out a while and read further to get more and more people visiting your website.

1. CTR Improvisation

CTR stands for click-through rate and it is basically the number of people who visit your link. CTR is not listed as a ranking factor, but it plays an integral part in earning your top search page rankings. At the end, what matters is getting visitors to click your link, and the traffic can be increased by improving the CTR. So one of the strategies is to write such meta tags and titles that can simply lure the visitors to click on your page. If you happen to do so then surely you will emerge out as a winner and will be able to persuade many to visit your page. Addition of power word to your title can make it look more effective and compelling. The title should be such written that it can invoke the curious minds and force them to click your link to satisfy their curiosity nerves. Adding brackets can also enhance the readability of the content titles. Make sure that the title in itself is not a whole long story but sweet and simple.

2. Need for Speed

In today’s fast-moving world, people have adapted themselves to the trend, and there is just a little space for patience left. In such a world, it is challenging to have the patience to see the cursor buffer and turn round and round to load the page. What today’s world demands is the “need for speed”. So one needs to make sure that the loading speed of their website and pages is pretty fast. Else it is probable that one would not back off from switching on to another page. Not only for the visitors who visit your page, but even Google can also tend to ignore you and remove from the top searches if the page loading speed is low. Slow websites can disinterest the user from your page, and they may not be able to engage them for long leading you to lower rankings. So speed stands to be one of the necessary factors that SEO services can fledge you wish to enhance your SEO ranking.

3. Outbound Linking: A Therapy for Credibility

Outbound links are links of other websites that can be included on your web page to prove the authenticity of data, facts, and figures. The inclusion of outbound links in your content tends to increase the credibility of your web page. Your pages look much better when it is packed up with a few authoritative website links. It makes your website look more genuine and trustworthy, and this may attract more visitors to your page. But you need to ensure that you do not merely include the high credibility website links but also ensure that the data used is recent.

4. Words are not all that Counts

Yes, we understand the value of content, and there is no denial of the fact that ‘content is surely the king’. But words and phrases are not all that matters; there is a lot more that can help in escalating the SEO rankings. Ranging from audios to videos and even slideshows, there are many other such aspects that you can add on your website to upgrade the SEO rank for your page. These multimedia elements can help in enhancing the user experience and can lay a stronger impact than words. Reading out words and paragraphs is a long lengthy method and may sometime even make you lose interest in reading long stories. But as an alternative, if you get to hear an audio or to watch a short story conveying the same message, you would find it more convenient in comparison to the former reading method. So it is not always the words that speak, Visuals speak too. And, another best thing is that you can make your target visitors stay glued to your web page for a long time until and unless your video comes to an end. The number of minutes that users stay on your page can add up together to earn you a better ranking on SEO.

5. Mobile Device Optimization

In today’s world cell phones have just become a part of life. Even for the smallest of things, we are dependent on our mobiles. It may be for finding out a number or for making online transactions; mobiles have brought the world so closely at the tip of the fingers. Nowadays, you won’t find someone to switch on their laptops for doing a search; you would simply find people to take out their phones and type their questions on Google to find out the relevant solutions. Thus one can very well understand the importance of their websites being mobile optimized. Mobiles have overruled the era of laptops and desktops and have taken a mainframe over the years. Therefore, you mustn't overlook the mobile optimization constraint at any cost, or you may end up affecting your website ranking adversely.

6. Fixing Broken Links

Broken links are just like a hazard and need to be set upright. Broken links may occur due to deleting or moving a page with backlinks or any error that might creep up while the link is added. Broken links are not ideal for your website and should be removed at son as you happen to find it out.

7. Creation of to the Point URL’s

Your titles and descriptions can be filled with emotions, but it does not necessarily apply for the URL of your page. The URL of the page should be such that it precisely gives the visitors an idea about what your page is all about and what they are about to bump on. URL helps the users in differentiating between different categories and also teaches a way on how to access the various pages over the website.

8. Take Social Media to be your Ladder to Success

Taking your website on social media is imperative. Fledging your site with quality content inevitably gets you to the top, but sharing it on social media can help you gain better rankings and publicity. The more you share your links, the more you will be visible in front of your target audience. Social sharing campaign can help in improved SEO ranking, thus keep sharing and get it clicked to come to the forefront.

Bottom Line

We understand that all the SEO practices cannot be incorporated into your website, but one should try to put in the maximum possible strategies to enhance your visitors. SEO services are continuously changing over the years and are emerging out with new ideas and algorithms. Thus, all the business owners need to adapt to it as soon as possible so that you gain an edge for your website staying in the competition.

Ravi Sharma, the founder of Webomaze, is a dedicated entrepreneur who has built his digital marketing company in Chandigarh with great dedication and enthusiasm. He holds great knowledge of inbound and outbound marketing tactics including sales platforms that can help in promoting the growth of any business. He loves to find adventure by exploring different places.

The Complete SEO Checklist to Improve Your Website’s Ranking

Fri, 04 Oct 2019 18:51:05 +0200

Search Engine Optimization has become a core element and website owners have to practice and adhere to them to rank accordingly on various search engines. Many entrepreneurs barely have time to dedicate to their sites but still, the importance of SEO cannot be overlooked which is why you may have to outsource an SEO expert today. Search Engine Optimization can be a very tedious task but with the guidance of experts beside you, your rankings and ratings could greatly improve. Most search engines use SEO, backlinks, content among others to rank websites and that is why the following checklist can help you achieve this.

Google Analytics

Google Analytics is an important platform used to know and study the traffic you get on your website. This is especially important when devising marketing strategies to reach out to your audience. Incorporating this on your website will make it easy to know the people that visited your site, their geographical location and even for how long each visitor spent time browsing on your website. This data can be instrumental in designing adverts for your audience depending on their age, geographical location, and taste.

Google SERPs

Google Search Engine Result Pages (SERPs) will assist you to understand your online visibility. Does your product really show on search engine results pages? Remember here you do not search for your website but only your brand name in quotes. Here you can see how and where your brand name appears when searched on various search engines. It is impossible for people to know and purchase your product if it does not appear on search engines.

Mobile-responsive

This change was advocated for back in 2015 and has been in use ever since. Is your website mobile phone friendly? A well-known fact is the largest percentage of online shoppers do so from the comfort of their smartphones. If they are unable to enjoy a smooth interface when browsing your website they may move on to the next e-commerce website and make their purchases from there. Use Google’s mobile-friendly tool to find out if your website is mobile phone friendly and if not then it may be time you go back to your web designer and developer to make the relevant changes.

Title Tags

Read your title tag and if not fit onto the 500px width that Google allocates you should edit it. While coming up with a new title ensure it is distinctive and optimized. Your title tag also needs to have your brand name or keywords special to your website. This will improve your visibility and ultimately how your website is ranked on different search engines.

Keywords

This is where your on-page skills are tested. Your primary keyword needs to appear several times throughout your website and should be written in your headlines, content, and Meta tags. This is the primary keyword and it helps your website appear on the results page whenever it is searched by the search engine user.

Content

As said before, now and in the future, content is king always. Your content is what search engine users need. Create meaningful, creative and relevant content that can be of use to whoever visits your website. Search engines have been known to reward websites that have the visitors’ best interest at heart. To attain this, you need to have about 500 words of content-rich in organic keywords for search engines like Bing to really understand your site and rank you accordingly.

Design and Format

UX, also known as user experience is what is tested in this section. Your website design should probably not appear on this checklist but still, your formatting and the design of your site greatly affect the traffic you get on your site. Is your site appealing and easy to use? Use high-quality images and videos to break the monotony. Other than your visitors, your site should appeal to spiders and some bots that often crawl your site while indexing. Should your website not meet the required standards, find an expert in design to help you improve your website.

Internal Links

Internal and external links all play an important role in determining your website’s performance. While this might seem unimportant to you, search engines greatly consider these factors when assessing your site. Internal links help visitors navigate your site and get whatever they need with ease.

Final Words

This checklist is a summary of what you need to do to get the online success you desire today. You can optionally choose to leave all these tasks to an expert who understands what needs to be done. This mitigates room for error and amplifies your chances for success on different search engines. Besides adhering to these simple guidelines only helps you win and convert more online customers to your long-term clients.

Ritu Sharma is the Content Insights Manager & Online Marketing Strategist with over 9 years of professional experience. She is currently working with India’s leading SEO Company PageTraffic. She has spearheaded many successful SEO campaigns for PageTraffic. You can follow her on Twitter.

7 Realistic Ways to Make Money Online

Mon, 30 Sep 2019 08:31:52 +0200

Making money onlinehas become very easy nowadays, as an increasing number of companies tap the huge manpower resource of the general public. Rather than hiring professionals or outsourcing their work to some agency, they depend upon ordinary citizens to complete certain tasks online.

In return, they pay you money or its equivalent such as shopping coupons worth your earnings. Such coupons can be utilized to buy your daily requirement from online or brick-and-mortar stores and help you keep the cash you would otherwise have paid for your purchases.

Why Earn Online?

There are umpteen reasons why people look at making money online. Some people complete online tasks to augment their regular income. Others earn online to save and create wealth. Yet others work online for a living.

Making money online is legitimate. It allows you to earn extra during spare time. Additionally, some methods of earning money onlineare fun and provide entertainment along with cash rewards. There are countless ways to make money online. However, we look at the seven realistic, time tested and proven ways to earn.

1) Online Surveys

Taking online paid surveys is the most popular way of making money online. Millions of people worldwide make fairly decent sums of money by completing answering simple questions about the stuff you use or see daily. These can be anything from your bathing soap to a new movie, jam or an expensive mobile phone. There is no dearth of topics on which paid online surveys are conducted.

A simple search on the Internet will reveal a dozen reputed companies that offer paid online surveys. Register at one or more of these companies. Some surveys are very brief and consist of a question or two while others are longer.

Depending upon the size and complexity of a survey, you can earn anything from 20 US Cents to US$ 10. Online survey companies pay cash or give shopping vouchers for major online stores for your efforts.

2) Amazon mTurk

Amazon Mechanical Turk also called Amazon mTurk is an excellent way to make extra money online. The service is offered by the global online retail giant, Amazon. This service allows you to make significant money online. Amazon mTurk works on the principle of crowdsourcing. Companies that are selling or advertising on Amazon often requires human intelligence to weed out poor or repetitive images, old and outdated information about products, select the best pictures for describing a product and several other tasks.

As member of Amazon mTurk and depending upon your skills, there are specific categories of tasks you will be assigned. These include information gathering, image and video processing, data verification and clean up as well as data processing. You can sign up on Amazon mTurk website to offer services.

There are lots of things to learn in mTurk before you start making some income from this. You can refer this guide on mTurkthat will help you to understand basics as well as advanced things.

3) Social Media Manager

Businesses small and large are increasingly tapping the vast potential offered by social media such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms. The most popular among these remains Facebook, thanks to its user base of over 2.2 billion.

Companies know that reaching customers and attracting potential clients through the social media is becoming very important as compared to traditional print, TV and radio advertising. However, not every business requires a full-time social media manager.

Working as a social media manager for a business can fetch you as much as the US $10 per hour. Your task is to upload images, information, video or other content provided by employers for their Facebook, Pinterest, Instagram or LinkedIn profiles.

Additionally, you will respond to positive comments and soften the effect of any adverse remarks about the business or its offerings on social media. Feedback received over social media is handed over to the employer for enhancing their brand and its offerings.

4) Online Transcriptions

Another an excellent and realistic way to make money online is through transcriptions. Healthcare providers, law firms, banks, engineering companies and myriad other service providers require fast and reliable transcriptions of large recordings.

These include talks between a physician and patient, discussions in a surgery room, chatter between Emergency Medical Service providers, courtroom proceedings, meetings between businessmen and banks or financial institutions and discussions among engineers solving a problem or creating new designs.

You will be provided raw data, usually in the form of audio. Your task involves listening to these audios and creating brief transcripts that contain all relevant information. This online work pays fairly well. For example, online transcriptionists in the US earn as high as US$ 12 to US$15 per hour. You can get this online work directly from a company or through a transcriptions service provider.

5) Free Sampling

Hundreds of companies around the world actually, give you free stuff and pay for writing its reviews. This can be anything from baby diapers to sophisticated apps, computer games, advertisements & movie trailers or even pizzas, burgers, soft drinks, skincare and beauty products. They seek your review before the product is launched in the market.

You can enroll at any major website that pays money for sampling freebies. Indicate the type of stuff you are capable of trying and writing a review. Generally, a review will fetch you anything from US$ 5 to US$ 20. Additionally, the freebies you get can save you some money on household bills, unless you are testing free software or apps.

6) Micro Tasking

Rather than hiring employees and lengthening payrolls, a large number of advertising companies, public relations agencies, media houses, printing presses, and other businesses depend upon micro-tasking. This is a very simple yet realistic way to make money online. Anyone with an eye for detail, good grammatical and language skills can work as a micro-tasking associate.

Register yourself for micro-tasking assignments on any good freelance work website. Once your application is accepted, you will receive tasks that can be easily completed online. These include correcting advertisements, press releases, public notices, news reports, greeting and invitation cards, business stationery and motley other stuff.

You need to check them forspelling mistakes, grammatical errors and improper punctuation to make corrections where required. In the US, micro-tasking earns you US$ 10 per hour.

7) Online Tutor

Becoming an online tutor is easy for anyone who possesses special skills in any particular field or subject. You can mentor people on a variety of topics ranging from a complex subject taught at school or college to complex cuisines of the world, troubleshooting problems with engineering equipment, repairing mobile phones, fitness & health, stocks & investments, Yoga, aerobics or almost any skill.

Depending upon what skills you are coaching, earnings can be as high as US$ 20 per hour per student. Online tutoring can be done as your own business or by getting hired by some college, university, sports club, companies or trade organization to train their students and members. Blended coaching is fast gaining ground worldwide and you can make a lot of money online by imparting skills online.

Tutor.com is one of the best website where you can find online tutoring jobs easily.

In Conclusion

There are various other ways to make money online. How much you earn is directly proportionate to the time you spend and your skills. While tasks offered by Amazon mTurk requires rather basic skills, working as an online tutor will require expert level proficiency in some field. With the rampant proliferation of smart-phones, you can also make money online through Android and iOS-based apps that can be downloaded for free.

Finally, remember that making money online is easy. However, the Internet is rife with scammers who pose as legit firms and ask you to enroll for very attractive schemes. Others ask you for registration fees.

Invariably, websites that charge a registration fee- however insignificant the amount- are scams. Others simply collect your personal information and sell it to unauthorized persons, often for phishing and other frauds. Therefore, it is essential to verify the credentials of a website before embarking on any venture to make money online.

Jayant Bharambe is a blogger who blogs about career, business, make money ideas & tips on saving money.

7 Tips to Convert Social Media Followers to Actual Customers

Wed, 28 Aug 2019 12:55:26 +0200

Social media is a great option for people to promote their brand. It's free, and it seems like everyone and their brother has a social media account. However, you need to know how to utilize it to the best of its ability to get more sales.

1. Offer Discounts

Everyone loves a deal. Give the people what they want by offering significant discounts for the people who follow you on social media. You can make it exclusive for social media followers to really make them feel they got a good deal. That way, they'll continue to follow you in case you have other exclusives on social media.

2. Paid Ads

Sometimes you need to break down and buy an advertisement to let people know you are open for business. This ad will pop up on current and potential customer social media accounts while they are browsing. It may cost you upfront, but it can be well worth the investment down the road.

3. Stay Active

If you want to get customers, you have to be active on social media. You should post at least a couple of times a week. This keeps your company relevant. People will see your posts while scrolling through their timeline. Keeping your name out there makes people think of you and your products. They may even be reminded to buy something they've been wanting.

You want to find the delicate balance between posting a lot of information and not posting at all. You need to post enough to give yourself visibility. You don't want to post too often. Posting too often can cause people to unfriend you to not have to see the posts anymore. Balance is everything, so learn more here.

It's not only important to post on social media. You also want to interact with people on social media. Be sure to respond to customers when they comment on your posts. Also, use interactive posts that encourage people to respond by asking a question.

4. Know Your Customer

When advertising, companies target a specific demographic. In order to do this, you need to learn about your customer. There are programs that will analyze data about who is buying your items. The information can include things such as sex, age, location, and income. Once you have an idea who is most attracted to your products, you can create advertisements specifically designed for those people. Everything from the content you post on social media, your images, and the colors you use should be aimed toward your customer.

5. Get Your Customers to Promote You

When you post an ad, you are only reaching your friends on social media. When somewhere else posts about you on social media, you are reaching all of your friends and their friends. You are reaching people that you wouldn't normally reach. Plus, people tend to trust a friend over a corporation. To get people to promote you, it can help to offer a discount for sharing content or mentioning you in a post.

6. Widen Your Horizons

Some of us have a social media platform that we use more often than others. While it's okay to have a favorite, you still need to utilize the others. Sign up for every applicable social media account and post on all of them to reach more people. You should also pay attention to which one your demographic uses the most. If you find it difficult to keep up, there are programs that can post to all social media platforms at once to make things easier for you.

7. Share Good Content

Content is king on the internet. If you want people to follow you, you need to put out the best content. The best content is well-written, interesting, original, applicable to your business, and visually appealing. You can write the content yourself or hire someone else to do it for you. When you release good content, people will read it and even share it with others. Don't forget pictures to help draw people in.

Social media can be a very powerful tool since it reaches so many people in a matter of seconds. If you use it wisely, you can use it to increase the sales of your business. Try these tips today.

How Will Mobile-first Indexing Impact Your Website’s Rank on SERP?

Mon, 26 Aug 2019 11:35:20 +0200

The main goal of search engine optimization is to help web users find the right thing all the time. Though, it is technical and takes a lot of effort and time to master, its knowledge can really boost the organic presence and traffic of a site. In the past, Google was focused on the Internet, and then the mobile boom arrived. Everyone was on their smartphones, and Google decided to make a significant change to keep pace with the mobile revolution- the announcement of its first Mobile-first Index in 2016!

The Advent of the Mobile-first Index

Google introduced the mobile-first index primarily because it wanted to solve an issue. People were now using their mobile devices all the time to check Google; however, in the past, all its ranking systems were centered on desktop usage. This major change introduced by Google changed the way people searched for information. There was no chance for them now to go back into the past and use their desktops for information. They now have better devices- tablets and smartphones!

Mobile-first Index and Its Impact on Your Website

With the arrival of the mobile-first index, it is time for you to wake up and make some serious changes to your website if you want it to stay on the top of Google SERP. Most people now use their mobiles to search for information both at home and at work. In fact, mobile searches have outnumbered desktop searches on Google. Mobile searches have resulted in better conversions. There has been research conducted by experts on mobile searches, and it has been found that most users generally shop after they do searches on their mobile. The conversion rates for businesses that have a mobile compatible site have increased drastically.

In short, if you are a business owner and you do not have a mobile-compatible site, you will see a fall in search ranks. Google now will consider whether your site is mobile compatible or not for determining its search engine ranks. This might be a very bold step that Google has undertaken; however, it is a necessary step to cater to the needs of the present smartphone savvy generation who wants goods and services at their fingertips!

Understanding the Importance of being Mobile-friendly for Improved Search Engine Ranks

Google now cares about its users, and so when it comes to your site, it will first check whether it is mobile-friendly or not. People should easily load your website on their screen and read the contents comfortably. They are looking for ease of navigation where they do not have to use any additional keys to scroll or zoom.

In short, Google will check sites that give their users a user- friendly mobile experience with success. So, if you wish to stay in the top ranks of Google, you should test your site and make it mobile compatible right away. In case you are confused about what to do, hire a good SEO Companyto carry out the evaluation for you. They will check your site and give you suggestions on how to make it mobile-friendly. Now, the question that arises in your mind is, what the traits of a mobile responsive site are?

Traits of a Mobile-friendly Site

The following are the key traits of a mobile-friendly site: -

1. The design is responsive in nature- This means the design of the website adjusts itself to the size of the mobile screen through which it is being viewed on

2. Easy to navigate and use on a mobile phone

3. The site is fast to load on the mobile screen

4. The interstitials are good

If you wish to be on the top ranks of Google and do not have a mobile-compatible the site, it is high time for you to hire a good website developer and start the change. It is crucial to have a mobile responsive design as mobile-friendly sites will do really well in Google's mobile-first index. You can ask an expert in web design and SEO to jointly evaluate your site and make recommendations. You can either create a new mobile website from scratch, or you can make changes to the present one that you already have.

It’s Time to Call in Experts for a Change

Experts in the field of mobile-friendly sites say that the site should have buttons that are simple to click on the screen. In short, you will never miss them when you click on them. The same holds true for links. The speed of the site plays a vital role in performance, so make sure that your mobile-friendly site loads really fast. Google, lately, has been stern on sites that have mobile pop-ups that are called interstitials. Google wants good ones and so if you really want your site to rank well do away with the bad ones.

Experts in the field of mobile websites will guide you, and they should always be hired by a company that has both search engine optimization experts and experienced website designers. Both teams will be aware of Google's mobile-first index and will do the needful so that your site reaps the maximum benefits out of it.

Note that the goal of getting more traffic for your business website does not mean building links for your site or adding more relevant or informative content; it is all about understanding Google's preferences. You not only have to be aware of the changes, but you should know how the algorithms of Google work. You need to take time and effort to understand the mission of Google- to offer its users the best quality!

Conclusion

Last but not least, keeping the above preferences and mission of Google in mind, you should do what is best for your website. Keeping pace with the evolving times not only help you in the short run, but you will go the extra mile and gain a competitive edge in the long run as well!

10 SEO Tips that will Increase Your Marketing Revenue

Sun, 09 Jun 2019 13:00:07 +0200

Search engine optimization (SEO) is important for any business that has an online presence. It can be the difference between your potential customers seeing your website and not seeing it. As the SEO Experts say, having an un-optimized website is like "placing a billboard in the desert."

1. Utilize Well-Written Meta Tags for All Your Web Pages

When it comes to SEO, creating good Meta tags, which includes the titles and descriptions of your web pages, is critical. It is what Google uses not only to crawl your website in order to discover what it is about but also what it uses to display information about your site in search results. Many companies do not pay enough attention to these tags (or use them at all), and this damages their search rankings.

2. Send Your Sitemap to Google

Sitemaps serve multiple useful purposes. They help Google and other search engines effectively to crawl your website by helping them understand its structure. It also aids search engines in displaying this structure within search results. You can submit your sitemap to Google through its Webmaster Tools, which are completely free to use.

3. Create Relevant Content

One of the best ways of optimizing your site for search is by creating content relevant to your business that could benefit your customers. So, if you own a roofing company, you could, for example, create content related to repairing and maintaining roofs. When people search for these subjects, they will see both your content and your site.

4. Link to Other Websites

Many people think that, by linking only to your own website, this will increase your rankings in search engines. But this simply is not true. Google and other search engines will actually rank your website higher if you link to other sites. As an added benefit, by linking to other sites, they just may link to yours. This creates something called a backlink, which can really help your search rankings.

5. Start a Blog

This tip is related to creating relevant content, as a blog is the best way to do this. Unlike the static parts of your website, which contain the description of your company and the products and services you offer, a blog lets you create useful content related to your business on a regular basis. This will help improve your search rankings and bring people to your site.

6. Make Your Website Responsive

A responsive website means a site whose design changes based on the screen size of users. So, someone visiting the site using a desktop computer sees a design optimized for a large screen while someone using a phone or tablet sees a design optimized for a small screen. Google and other search engines lower the rankings of sites that are not responsive, so make sure that your site is.

7. Avoid Keyword Stuffing

When creating content for your site, you should strongly avoid the temptation to stuff relevant keywords into it. While this once helped your search engine rankings, today it hurts it. Google and other engines will actually lower your rankings if they catch you doing this. Instead, incorporate keywords naturally into your content.

8. Write Local Content

Often people search for products and services in a particular locale. So, instead of just searching for "roof repair," they might search for "roof repair in Phoenix." Because of this, it is important for you to create useful content that is directly relevant to people living in your area. This will improve your rankings for local searches.

9. Improve the Speed of Your Website

If your web pages load slowly, it can affect your rankings on Google and on other search engines. So, if your website is slow, it is important for you to work with whoever created your site to improve its speed. As an added benefit, this will improve the experience users have when visiting your site.

10. Secure Your Website

Not having a secure website can also lower your search rankings. Secure websites have what is called SSL certificates and browsers communicate with them using HTTPS protocol instead of the standard HTTP protocol. For a small price, you can provide your visitors with a more secure experience that will help your search rankings rise.

Caryl Anne Crowne is a contributing writer and media specialist for Digital Marketing Training Group. She often produces content for a variety of marketing blogs.

Why is Market Research Crucial for Your Business?

Tue, 14 May 2019 15:20:06 +0200

There has been a massive change in the behavior of the customers. This change has forced the industry to think twice before offering any products and services in the market for sale. The buying behavior pattern of the customers is changing because of many different reasons such as while some customers feel happy to visit the stores and buy the products, there are others who find it easy and simple to shop from online.

Importance of Marketing Research and Planning

Market research is a very crucial step which you have to do in order to keep track of your company and as well as of the customers. If you are planning to launch a new product in the market, the first and the foremost important thing which you need to do is see what your customers are looking for, expecting from you, are they ready to take the products and services from your competitors if they are getting and what your competitors are doing in order to attract your customers.

To improve your name and reputation in the market and in the eyes of your customers, you need to improve your service. Market surveying is fundamental for any business. When the statistical surveying is done and examined, you can discover the methodologies to take the business forward. Statistical surveying incredibly assists new businesses and beginner business people with taking a solid choice. You need to stay ahead of your competitors and for that market research is very crucial. It will provide you with all the information that you need to know about your customers and audiences and make the best decision for your business.

With the economy winding up increasingly more focused as time passes, having adept information about the worries and inclinations of your clients have turned out to be indispensable for any business. Statistical surveying is the ideal approach to expand consumer loyalty, comprehend the variables that influence your business, and to hoist your execution.

1. Understand Your Customers

Marketing research will give you to know who your customers are. A close understanding of your customers, as well as the audiences or visitors, who are visiting the website of your company, is very crucial. You will come to know about the customers who are interested in buying your products and at what price. Apart from this, you will also get a chance to know what the audiences are looking for and what they are expecting from you. It is urgent for a superior comprehension of your clients. The more answers you have the additional understanding you will get. This will result in straightforwardly in addressing the client's needs without any problem.

Statistical surveying will enable you to outline the full profile of your optimal client. Learning of your clients will enable you to decide the market measure and what triggers them to purchase. You'll increase significant bits of knowledge like their age, area, sex, and salary, which will help you in making viable custom fitted showcasing and valuing efforts.

2. Better Idea and Knowledge about the Market

Statistical surveying will help evaluate the market to recognize both key players and those on the ascent. Moreover, it will enable you to discover the shortcomings in your rival's methodology. These are holes that you can use to acquire clients. You can likewise realize what played out the best for the challenge. Thusly, you will almost certainly think all the more inventively while demonstrating your new methodology.

3. Learning about Your Rivals

There is a huge difference between how you and your rivals are approaching the market. The strategy which you are following to attract the customers, your competitors may be using some other effective strategies to draw their attention towards them. The only reason that the customers move away to so other service providers or your competitors is that they had planned ahead and done their marketing research much before you.

4. Helps in Developing the Business

Recognizing issues before they happen is vital on the off chance that you need to develop. Successful statistical surveying won't just enable you to anticipate a portion of the traps that can happen yet; in addition, it will spare you a great deal of cash as well. Your answer may resemble a legitimate market fit, yet on the off chance that it's not the situation, you're in a bad position. Statistical surveying encourages you to fathom the requests of your clients, identify more business openings, plan the ideal advertising effort, limit misfortunes, and monitor the challenge. It enables associations to group their destinations while following the present patterns and exploit by connecting with their intended interest group.

5. You will Stay in Business

Knowing what your competitors are doing will be vital to the accomplishment of your business. To stay in business and remain significant, you ought to foresee a change, yet you should probably anticipate change as well. That is the means by which great your statistical surveying should be.

6. Helps in Remembering the Clients

Do you truly know your clients? The market survey helps you in doing this. Each business needs clients. Considering who your client is and how to take care of their issues is an unquestionable requirement. By utilizing statistical surveying — looking at current purchasers, contender's clients, social standards and purchasing practices — you can do this. Statistical surveying is the investigation of buyers and the business in which organizations are directed.

Wrapping up

Statistical surveying gives nitty-gritty experiences into the contenders; comprehend clients' agony focuses and inclinations, the recent market patterns, customer purchasing behaviors, financial movements, and much more. Statistical surveying comprises of two kinds of research, essential and optional and pretty much every sort of business requires statistical surveying so as to be fruitful. That is the reason savvy entrepreneurs keep in mind statistical surveying and influence it to innovative, successful methodologies. It can ensure the achievement of your promoting efforts. It helps in distinguishing new business openings, yet in addition, helps in planning showcasing efforts that will legitimately focus on the enthusiasm of your potential shoppers and help in expanding deals.

Jack Dsouja is an independent substance author. He has composed numerous great and useful articles on various classes, for example, Business, SEO and Web Design. He is entirely in charge of his activity. You can find more information at Walnutseo.

Media.net: Best Contextual Advertising Platform that Engages More, Earns More

Thu, 09 May 2019 13:55:21 +0200

Media.net is a leading ad tech Company that develops innovative monetization products for digital publishers. These products auto-learn and optimize to display the most relevant ads and offers which provide a balance of user experience and revenue, along with the industry leading user privacy protections.

It is the 2nd largest Contextual Advertising platform, Google AdSense is being the first, in the world that powers the Yahoo! and Bing Ad Marketplace of advertisers globally. Media.net works as the trusted advisor to top management across various large publishers including Forbes, WebMD, and CNN.

Contextual Ads are relevant to the content of the website which tends to get higher clicks and hence generate higher revenue for the publisher. Via Media.net, publishers get access to more than $6 billion worth of advertisers’ search demand. Media.net is one of the best alternatives to Google AdSense. Media.net ads are extremely targeted and hence they are more contextually related as matched to other ad networks, thereby showing the ads that readers are more likely to click.

Media.net has numerous features which will make you give it a shot right away:

· Contextually Relevant Ads

Depending on the registered ad format, contextual ads display advertising search budgets worth billions of dollars. User’s intent has been recognized via relevant search keywords, which gives finely targeted ads. All this helps to generate higher revenues as advertisers are willing to pay more for visitors with qualified intent means visitors who are more likely to click.

· Marketplace

This feature is end-to-end, exclusive, and effective which consists of unique and content-driven demand sources, along with direct display demand from prominent DSPs which compete in a first-price auction. With the Marketplace feature you can achieve higher revenues, especially in cookie-deficient environments.Media.net Marketplace attribute makes available competitive demand from RTB-enabled demand sources as well as exclusive server-side programmatic technology.

· Dedicated Account Manager

With this feature of Media.net, it becomes possible to constantly monitor your account, create custom ad units on your request, take on A/B testing with different ad spots, and proactively achieve the best possible suggestions with which higher revenue from the ads can be obtained. Media.net’s customer service is world-class which is invaluable for both new and experienced bloggers and not to mention, the account manager is also easily reachable via mail.

· Native Ads

If you have ever-increasing native budgets, then go for Media.net’s native ads. These ads are completely customized to the look and feel of your pages which creates greater user engagement. It is also possible to drive your audience to contextually relevant articles on your site through the native unit.

· Display to Search (D2S) Ad Format

Easy access to high-quality display ads can be accomplished by connecting with all the major buyer networks and managing operational overheads. You also get benefits from DSPs, agency trading desks, horizontal networks, vertical networks, performance networks, AMPs, DMPs, etc. With this feature, you can combine the power of context with audience data to reach your audience with display ads in a brand-safe environment.

· Programmatic Platform

It is the most influential way to draw on the most competitive and unique demand with server-side enablement. You can get here access to the next-gen, cross-format header bidding platform, native ad insertion, and proprietary contextual targeting engine.Media.net is the leader in the evolution of programmatic technology and was the first to develop a strongest server-side header bidding platform, long before the bandwagon effect began.

· Mobile Responsive Ads

To gain maximum advertising revenue, your website or your ads should be mobile responsive. And Media.net ads help you earn incremental revenue through the mobile optimized ad units where you just need to activate the mobile ads feature. Here, you can also start earning from the web traffic that comes from your mobile.

· Works well with Other Ad Networks

You can also use Media.net along with many other ad networks. Hence you don’t have to reduce your earnings as you can diversify it. Even if you are uncertain about your current ad set up, you don’t have to worry. Media.net Ambassador Program is supportive of almost every foremost revenue strategy.

While using Media.net to earn advertising revenue, you should consider positive as well as negative aspects of this native advertising program.

What are the Pros of Media.net?

· One of the best parts about this advertising platform is its access to a dedicated account rep.

· Media.net provides a live interaction facility to publishers with which they can get answers to their questions and even get suggestions about the improvements in earnings.

· Media.net also presents with more advanced advertising solutions such as sponsored search results.

· It is easy to use and integrate with superior technology.

What are the Cons of Media.net?

· If you have to test Media.net, you should have a fairly large sample size to precisely estimate the earning potential of this network.

· If there are one or at most two ad units per page, then only Media.net ads will work best.

· When Media.net is used in multiple positions, there will be substantial overlap among keywords due to which users may experience lessening returns in eRPMs.

· The performance metrics of Media.net is not available in real time as it is for AdSense. Sometimes, it makes you wait to see how your ads are performing.

Final Words

Being a cutting-edge and scalable advertising platform to earn money online, Media.net is the 5th largest ad tech company worldwide. Media.net’s wide-ranging product features, vigorous technology platform, rigorous quality and compliance standards and experience in rapidly ramping to achieve scale gives them competitive advantages with powerful results.

What are your thoughts about Media.net as the best alternative to Google AdSense? Do mention in the comments below.

PartnerStack: A Powerful Affiliate Marketing Platform for Powerful Partnerships

Mon, 29 Apr 2019 10:00:24 +0200

PartnerStack is an affiliate marketing platform with which companies can make use of partnerships to grow revenue, amplify distribution, and go to market more rapidly and more efficiently. Thus, channel marketers or marketers, community managers, and founders who are looking to expand their company growth in new channels will grow more rapidly with partnerships. And not to mention, PartnerStack sales tool is all-inclusive and has everything required to start and to scale your partner, reseller, and marketing programs.

This automated partner management tool was formerly known as GrowSumo and there are tremendous members, over 280,000, who are successfully using it. PartnerStack is an excellent product with great potential to expand affiliate program easily and effortlessly.

What are the Features of PartnerStack Channel Management Program?

· It provides custom referral linkswith which each new partner can be linked and directed where the traffic goes to track their performance. It has everything required to get your partners going.

· Automated email campaigns help to engage your partners automatically through email.PartnerStack marketing the program consists of pre-equipped campaigns which are devised for partner success.

· With the feature of the custom company page, you can design you custom program signup page, upload your logo, pick your favorite color, and invite your partners. Thus, it becomes easy to showcase your brand at the forefront of your program.

· Dashboard and analytics allow you to simply track your partners with their performance. You can also figure out the source of sales, which is generating the most sales, and things that can be improved.

· Custom rewards is another exclusive feature which can be employed automatically to boost signups, sales, leads or anything in between and hence achieve the desired goals.

· With the PartnerStack’s promotional offer campaigns, you can set up a timed campaign and reward your partners for time-sensitive challenges. This again helps to enhance your signups, sales, and even reviews.

All the above features are basic and you will get them with any plan you choose. Besides, there are a few more features of PartnerStack affiliate marketplace tool as follows, which comes only with the specific plan.

· Smart Segments: It allows you to categorize, manage, and split or drill down on your partners based on their behavior or performance. You can experiment with segment-specific rewards or messaging for the same.

· Deep Analytics: With this, you can customize your dashboard to track and export the metrics that matter most to your program and company. E.g. you can obtain live activity updates and individual partner's link performance.

· Segment Specific Assets + Tools: To easily upload, administer, and grant permissions for assets and tools within your portal for different partners, this is the perfect feature.

· Auto-generated Partner Profiles: It aids you in getting insights on your partners and also offers a specific page to partners to push their referrals and manage the messaging for them.

· Advanced Email Campaign Editor: Here you caneasily edit and automate any type of e-mail within your messages tab and also manage replies.

· Customer Map Tracking: It helps track your partner's global reach with respect to sign-ups and shares in real-time with a live map.

· Unlimited Challenges: Be it a challenge of promoting your blog post, PR or new feature of the website, track and reward your partners for performing a specific action.

· Reward for offline events: You can also reward your partners for participating in an offline event.

· Dedicated Customer Success: A dedicated team provides a one on one way of setting up your program or integrate it with your API.

PartnerStack Pricing

Let’s explore the PartnerStack review further with their various pricing plans. PartnerStack pricing and plan are mainly divided into three types namely; LITE, PRO and ENTERPRISE.

LITE plan supports marketing partners and costs from $500 USD per month plus 15% fee on partner payouts. This plan is mainly for the single-channel partner program.

PRO plan supports marketing and referral partners from $800 USD per month plus 15% fee on partner payouts. This plan works best for multiple programs such as reseller, affiliate, or referral programs.

ENTERPRISE plan supports resellers and has custom pricing. This plan is mainly useful for the most complex, customizable, multi-channel partner programs at scale.

What are the PartnerStack’s Pros and Cons?

Pros of PartnerStack:

· It's fairly easy to sign up and get started

· Good number of customizable features

· Easy to use and affordable

· Great customer service to support with any program issue

· User-friendly interface and intuitive dashboard

· UX is very clean and simple

· Effectively manages program automatically

Cons of PartnerStack:

· Needs more flexibility in setting up different reward types, base percentages and periods

· In-app messenger is not much advanced

So, go ahead with PartnerStack’s affiliate marketing program to make your partnerships simple, automated, accurate and scalable.

White Hat SEO: All You Need to Optimize for Organic Search

Fri, 01 Mar 2019 13:40:07 +0200

Search engine optimization (SEO) is a well-known term in the online world. Everyone who hopes to make money through Google knows the importance of SEO as part of their online marketing strategies. According to Hubspot, 61 of online marketers admitted that both SEO and enhancing their organic presence make for their top 2 inbounding marketing strategies.

Simply put, SEO is the practice of making your website or blog rank high on search engines. When you rank high on search engines, it means your page will attract more visitors. Traffic is what brings the dollars to your bank accounts.

Search engines have guidelines that page optimization is based upon. If you followed these rules to the letter, you are said to have performed white hat SEO. Black hat SEO is the opposite of white hat SEO. It refers to deceitful and risky SEO tactics to improve rankings on search engines.

Here is a quick insight into the world of white hat SEO and what you need to know to optimize your page the right way.

The Basics of White Hat SEO

Before the evolution of search engines, people would predict the kind of algorithms used by search engines to rank websites. Frankly speaking, these were just black hat SEO techniques such as link farming, keyword stuffing, duplication of existing content and a host of other intelligent strategies. However, as the search engines evolved, the need to tighten things a little bit became crucial. They found tricks of eliminating some of these black hat SEO practices subsequently forcing everyone to go the white-hat-SEO route.

White hat SEO is the only sustainable ranking strategy that can expand your presence online. It guarantees on-going conversions and exposure for years to come. Despite all the promises of success, white hat SEO is difficult. Don’t expect an influx of customers to come knocking at your door just after a few days of implementing all strategies suggested here. It takes time to take effect but once it accelerates, you will enjoy the fruits forever.

White Hat SEO Tactics

You need two vital components to kick-start your success with white hat SEO: great content and link building. Let’s close in on each one of them and see how you can leverage them for better SEO results.

· Content

You have probably heard the term “content is king” more than a hundred times already as far as online marketing is concerned. This is because the term is huge in the world of search engine optimization. According to a study carried by the Content Marketing Institute, only 37% of responders said they have effective content marketing strategies.

The main aim of Google, Bing, and other search engines is to display useful content to users in relation to their search queries. When a user types a keyword on the search engine, its crawlers launch into the exercise of scanning available pages online. The objective is to discover the websites that cover topics that closely relate to the search query plus other stuff such as back-end codes for specific descriptions, tags, and instructions. Your content should be engaging, error-free, and relevant.

· Link Building

Link building is as important as having quality content when it comes to white hat SEO. To score high, you want to get appropriate links that have strong relevance to your site. One of the ways you can ensure this is to create a resource center—one that works on just about all websites. Apart from adding links, Premier SEO Ninjas believe that a good resource center makes you an authority and inspires trust with Google.

Other White Hat SEO Tactics

Although content and links are the two sought-after elements used by search engines to rank websites, there are a few more that will help your SEO efforts a great deal.

● Navigation: Forbes recently printed a report about a study done by Tank Design that showed labels are users’ best friends. According to the research, many large B2B companies still miss out on the importance of navigating their websites by making use of labels such as “Services”, “Products”, and “Resources”. You might have amazing content and plenty of relevant links to your site but if your site is not well organized, users will take off with maximum speed and minimum delay. No one wants to waste all day navigating a tricky website, at least not when there are a thousand other simple and navigable sites with relevant information out there. Your goal should be to keep users on your site for as long as you possibly can.

● Relevant Keywords: Before developing your content, you want to do proper keyword research. This is what will help you predict what users are looking for and what search engines’ bots are likely to pick out. As you do the research, you will probably realize you need terms that closely relate to the niche of your business.

Why is White Hat SEO Important?

Sure, you can implement black hat SEO tactics and still get your website ranked high on search engines but the stakes are just too high. Your site can be completely banned on Google, Bing, and other search engines. Sometimes, search engines are merciful and only penalize websites for employing black hat SEO but even then, you are likely to experience a massive drop in website rankings.

Getting banned from Google is a major downfall. According to Internetlivestats, an average of 40,000 visitors enters a search query on Google every minute. That translates to 3.5 billion searches per day. Showing up in Google’s bad books is as good as signing a death sentence for your online marketing strategy.

White hat SEO is an ethical way of conducting SEO through the creation of good content and hence an amazing user experience. Even if the results don’t come overnight, they will someday.

And just like that, you are more knowledgeable about white hat SEO. With a good content strategy, use of relevant keywords and backlinks and finally making your site easy to navigate, you can rank high on Google without having to employ black hat SEO.

Elizabeth Engen is an Online Business Strategist and Founder of Premier SEO Ninjas - a digital marketing agency that has helped Doctors and Lawyers grow their practices and create massive revenue since 2009. She provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor. Over the past sixteen years, this Premier Google Partner and Double Agency Owner has been building compelling campaigns that get traffic, get noticed, and generate more clients for their businesses in nineteen countries around the world.