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Whisky in China: Our Secret Playbook for Premium Spirits
Listen, if you’re not paying attention to what’s happening with Scotch whisky in China, you’re sleeping on one of the fastest-growing premium markets in the world. Let me hit you with some facts: Single malt Scotch whisky is absolutely crushing it right now. According to IWSR, half of single malt fans are sipping more often, […]

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Why Foreign Brands Need a Serious Search Approach in China
Plenty of foreign brands treat search in China as a box to tick, a thing they will get around to once the exciting campaigns are done. That is a mistake that quietly costs them buyers every day. Search is where Chinese consumers and businesses go to confirm whether you are real, and a weak or […]

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Key Success Factors for the Industrial Sector in China
The industrial sector in China is huge, demanding, and full of opportunity for foreign suppliers, but it does not reward the same marketing that works for consumer brands. Industrial buyers are technical, cautious, and slow to commit, because what they buy feeds straight into their own production, safety, and reputation. They choose partners they can […]

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What Foreign Brands Need to Know About Search in China
Search works differently in China, and foreign brands that assume their home approach will carry over are usually disappointed. Google is not the gateway here, Baidu and other Chinese engines are, and being found on them follows its own rules. Yet search matters enormously, because when a Chinese consumer or business hears about your brand, […]

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Marketing Travel and Tourism to Chinese Travellers
Chinese travellers are among the most numerous and adventurous in the world, and as travel opens up they are once again looking outward, planning trips, and dreaming of new destinations. For a foreign travel agency, tour operator, hotel, or destination, that is a huge opportunity, because Chinese travellers research extensively, value trusted recommendation, and spend […]

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