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Meituan and Dianping decide where people eat RED drives discovery and the “must-try” buzz Reviews ratings make or break a restaurant In the vibrant and competitive culinary world of China, standing out can be a daunting task for restaurant owners. As China’s food and beverage industry flourishes, with an insatiable consumer base always on the...

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Weibo gets written off a lot these days. WeChat owns daily life, Douyin owns attention, Xiaohongshu owns research, so what is Weibo even for? Here is the answer most small businesses miss: Weibo is the public square where your brand looks real to strangers. It is cheap to start, open to everyone, and weirdly underused...

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Fashion brands love the idea of a KOL. Find a stylish influencer, send them the collection, watch the orders roll in. Then they try it in China, spend big on one glamorous name, and get a spike of likes and almost no sales. The problem is not the influencer. It is using one big post...

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Huge China is a top global toy market Local Lego won by adapting to China Omni stores, Tmall, Douyin and RED together In 2025, Lego’s journey in China exemplifies resilience and adaptation in a booming toy market valued at over USD 9 billion, with projections soaring to USD 14.5 billion by 2033 drive Quick hello....

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Western marketers plan in campaigns. Chinese marketers plan in platforms. That one difference explains why so many foreign brands run a beautiful campaign in China and watch it vanish without a trace. In China you do not buy a burst of attention and leave. You move into a platform and you live there. Get that,...

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