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When it comes to marketing, Huda Kattan rarely settles for a standard product launch. Instead, she turns every release into a conversation starter, blending beauty with pop culture, food, music, and even citywide experiences. Her latest move, teaming up with SALT for ice cream inspired by her new lipstick shades, is just another reminder that [...]

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If you’ve ever mixed up Hossam Hassan and Ibrahim Hassan… don’t worry. Pretty much everyone did. Fans, teammates, and referees struggled to tell the identical twins apart. It didn’t help that they were constantly caught making the exact same gestures, celebrating the same way, and even moving in sync on the pitch. Wherever one twin [...]

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Egypt’s historic FIFA World Cup journey may have ended in heartbreak, but the emotions didn’t stop when the final whistle blew. After returning home, Egypt’s players and coaching staff appeared on different TV talk shows to reflect on their remarkable campaign, the controversial exit, and the pride of representing their country on football’s biggest stage. [...]

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There’s just something about Egyptian summer movies. Whether it’s the turquoise water of the Red Sea, or the laid-back energy of the North Coast, these films instantly make you want to pack a beach bag and head to the coast. If you’re craving a summer escape (or just want to live through one from your [...]

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Paris Haute Couture Week ran from July 6 to July 9, bringing together some of fashion’s biggest names as renowned maisons and rising designers unveiled their latest Fall/Winter 2025–2026 couture collections. While the runways delivered plenty of unforgettable moments, the front rows and exclusive events were just as exciting, with MENA celebrities showing up in [...]

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