SalesPOP!

Choose a CRM in 2026 in seven steps: define your sales motion, audit your current adoption pain, score three CRMs against your top five must-haves, calculate the true cost of ownership over three years, run a 14-day pilot with real reps, validate AI against your own data, and confirm migration support before signing. Skipping any one of these is how teams end up replacing the...

David Dean, Author & Keynote Speaker, Business AI Realist

David Dean, author of An Inbox Between Us, keynote speaker, and self-described business AI realist, argues that you future-proof your job not by mastering tools but by deepening the human judgment, lived experience, and accountability AI can’t replicate. In this episode, Dean reframes AI as a relationship that takes time and shows how your communication data reveals ...

The true cost of a CRM is the sticker price plus five things buyers usually forget: implementation and consulting, admin headcount, integration and data add-ons, per-feature upcharges (especially for AI), and the productivity lost while the team gets up to speed. Add those up and the real cost over three years can run several times the license line. This guide shows how to ca...