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GraphQL is a modern, high-performance alternative to traditional REST and SOAP APIs. It allows you to request exactly the data you need (no more, no less) in a single request, even if that data spans multiple objects.

Traditional APIs are like o...

Most Salesforce orgs don’t start with a data problem. They create one over time.

At first, everything works as expected. Salesforce provides a structured, reliable way to manage customer information, and teams trust what they see.

But as usage grows, so does complexity. More users enter more data in more ways, and slowly, the CRM starts to drift....

With Salesforce busy reinventing itself as the enabler of the “Agentic Enterprise,” a major shift in how success is measured across the ecosystem may have flown under your radar – the so‑called Agentic Work Unit, or AWU for short.

This inconspicuous a...

Whether we like it or loathe it, Salesforce is doing everything it can to secure its place in the AI era. Over the past year or so, we’ve seen a steady stream of updates to Agentforce, alongside new layers of supporting technology – from

Say the word ‘tokenmaxxing’ to your friends who don’t work in tech, and watch as their eyes glaze over, and they wonder why they have any kind of relationship with you. Their expression will probably remind you of the time you tried to explain ‘vibe-coding’ to them.

For those not in the know, ‘tokenmaxxing’ is a Silicon Valley brainrot term which roughly means usin...