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“Hello? Are you still there?” asks the caller in the first audio example below, after four seconds of silence from a voice agent. Each of the six voice design principles here comes with audible before-and-after examples like that one, plus the Agent Script that encodes the fix.
Press play as you read.
Table of Contents
Every founder has typed a product idea into Google, just to see what pops up. That’s the moment paid search for startups becomes real — you’re not just hoping someone finds you, you’re paying to be the answer to their question. ...
Not all bot traffic is bad. For years, bots were synonymous with risk: scrapers, scalpers, and credential stuffers trying to steal inventory, stuff stolen credentials into your login page, or scrape pricing and product data out from under you. While that is still true, a growing share of bots crawling your ecommerce site are now AI assistants and LLM-powered search tools. The...
Every financial institution’s technology team is carrying the same quiet weight: a sprawling stack of point solutions where each solution promises to solve one specific problem and collectively make the whole organisation harder to run.
There’s a CRM here. An analytics tool there. A collaboration platform bolted on f...
Your biggest competition might not be the business across the street selling the same thing as you. It might be the habit your customers haven’t broken yet, or the workaround they’ve built to get by. That’s the thing about under...