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The 8 Best Help Desk Software Options for Small Teams

Key Takeaways A dedicated help desk is important for startups to manage support tickets across all channels and scale customer service efficiently. Prioritize tools that offer a unified ticketing system, a knowledge base, and automation to reduce agent workload and ensure a 360-degree customer view. Solutions like Sa...


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Modernize with Confidence: How Governments Can Scale Test to Protect Public Trust

In the private sector, a website crash can mean lost revenue or unsatisfied customers. For the public sector, the stakes look different. When a government portal slows down or fails, it could mean someone is unable to access their health care benefits, or emergency funds are not distributed during a crisis.

For government agencies, performance testing is more than a...


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How to Stand Out in the AI Era with Superbadges

In an age where AI can pose as a technical expert, how do you prove your Salesforce skills?

Superbadges stand apart as a technical skills assessment that can’t be faked or automated — requiring real problem-solving, hands-on configuration, and the kind of critical thinking that only comes from human expertise. Superbadges are better than ever, with a ton of enhancem...


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The 4 P’s of the Marketing Mix Framework

Key Takeaways The marketing mix is a strategic framework relying on the quality of the product, the competitiveness of its price, where it is and how its promoted. Learn the four p’s of marketing from product, to price, to place and promotion. Salesforce helps master the marketing mix by centralizing customer data t...


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We’ve Reached Peak LLM: Here’s What the Next Phase of AI Looks Like

Key Takeaways LLMs have become commoditized infrastructure, and competitive advantage now comes from the systems you build around them. There are four key components that transform an LLM from a chatbot to a valuable business system. If you’ve spent big on LLMs, you’ve laid the foundation, not made a mistake, but the...


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