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One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.
The autonomy, the problem solving, the independence, the hands-on nature of the work attracts a certain kind of brain. And that brain, whether it carries an ADHD diagnosis, an autism spectrum disorder, or just a lifelong feeling of b...
Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language
Most salespeople treat every customer the same way. They use one pitch. One approach. One way of communicating. And it doesn't work for everyone.
The problem isn't you. The problem is you're not reading the person in front of you. You're not recognizing their mind type...
Most salespeople think they have a price problem. They don't.
After twenty years in this industry and coaching hundreds of reps and technicians across every trade, Sam knows what "I need to think about it" actually means. Something earlier in the conversation was never resolved. And until you figure out what that is, no amount of price justification is going to move tha...
You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show notes were substantially longer and more detailed. Let me rewrite:
Lisa Forrest of Contractor Commerce joins Sam Wakefield to break down why home service contractors who show pricing online are closing...
Every ounce of refrigerant you leave behind is money you bought and threw in the trash.
Most HVAC and home services companies have no idea how much refrigerant they're actually losing, what it's costing them, or that the EPA already has the authority to come after them for it. Not someday. Now.
Sam sits down with Les Rhynard and Adam Dykstra, co-f...