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They said nothing would change. Then everything did.
Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardroom. Not from the highlight reel. From the trucks, the sales calls, and the moments when you realize the company you believed in has become something you no longer recognize.
Josh spent three and a...
Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from.
Dan Antonelli has been in the branding world for over 40 years. He started hand lettering trucks at 15 years old, built Kickcharge Creative into the most recognized branding company in home services, added a full digital marketing di...
One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.
The autonomy, the problem solving, the independence, the hands-on nature of the work attracts a certain kind of brain. And that brain, whether it carries an ADHD diagnosis, an autism spectrum disorder, or just a lifelong feeling of b...
Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language
Most salespeople treat every customer the same way. They use one pitch. One approach. One way of communicating. And it doesn't work for everyone.
The problem isn't you. The problem is you're not reading the person in front of you. You're not recognizing their mind type...