Sales & Marketing Management

70% of change efforts implemented by companies fail. The same four reasons that cause change efforts to fail can be flipped on their heads and used to yield more successful outcomes.

The post Why Most Change Efforts Fail – an...

New technologies driven by AI are changing the way creative is executed and measured. It’s time marketers and their agencies rethink the role of creative performance.

The post Creative Hasn’t Learned, But Now It Can appeared first on

Revenue enablement tool fragmentation doesn’t just impede the experience and productivity of human workers. It also blocks the ability of AI tools to excel – and of businesses to take their revenue operations to new heights and maximize AI-driven growth.

The post

Does a formal sales education at a college or university produce a new rep who is more capable than someone without the course work? Academicians and real-world sales managers offer their thoughts.

The post Can College Classrooms Create ...

Mentorship is different than training or coaching, but it's equally important to developing successful sales reps. A look at the how's and why's of mentoring.

The post Mentoring Is Different Than Training, But Just As Importan...