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For direct-to-consumer (DTC) businesses, having a social media presence is a virtual necessity (pun intended). A DTC’s success hinges on brand enthusiasm, and today there’s no better way to build it than on Facebook, Twitter, Instagram, and several other platforms. For DTC start-ups, creating a sustainable social media marketing campaign requires a great d...
There truly is no substitute for experience, and we have a lot of it. Next year will mark our 19th year in business, and with that considerable amount of time comes a lot of insight into this ever-changing industry. We do not use the term “experts” lightly, and we would never claim to be industry-leaders unless we truly believed it and had proven results w...
If your current packaging design is more than a few years old, it was probably made at a time when corrugated costs were low and to be frank, the price of your shipping box was of little consequence when your business was growing in leaps and bounds. Today, with increased competition, and higher prices on everything, everyone is looking closer at all costs. Most e-commerce sh...
Over the course of 18 years, we have received that response often. Like, why in the world would anyone want to do that? We appreciate the question because since our company started, we have produced millions of die cut mailer style boxes for direct to consumer, e-commerce applications. (See first related post below.) The die cut mailer style of shipping container is by far th...
As the year winds down, we tend to reflect on what we saw in the industry—from old, reliable trends and consistencies, to what’s new and emerging among the many ecommerce companies we work with daily. It’s beneficial to know what’s hot/trendy and try to gauge where the industry is moving, in order to be proactive instead of reactive in ...
