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Message History

Be Very Careful With Your Bidding Strategy Changes4 weeks

I got a call this morning from a business owner who is going to become a new client of mine. They were worried about their Google Ads account because all of a sudden it just stopped working. This campaign had been his primary source of leads for months and had suddenly just stopped working. Barely any impressions and clicks, conversions way down, etc. An...

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Never Forget That Max Conversion Bidding Is Only As Good As The Data You Feed It1 month

If you’re running a service business and using Google Ads to generate leads, you’ve probably heard that “Maximize Conversions” or “Target CPA” (tCPA) is the way to go. And for the most part, it is. But there is a massive trap that business owners and even experienced managers fall into.

I recently saw this play out with a lon...

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How A Big Google Ads Advertiser Ended Up Back With Me7 months

I just took over a $20,000/month Google Ads account for a client that had hired me in the past, moved to a big agency that had gotten in his ear, and now he’s back with me.

He reached out because after about six months of time with the big agency, his performance faltered and he lost his footing with the Google Ads account. He didn’t know what strategies were working, ...

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