Rothman PPC

Another month is in the books for the personal injury Google Ads program at Rothman PPC.

April was a very normal, consistent, solid month.

And in the personal injury world, normal and consistent is a beautiful thing.

The ...

I recently started working again with a therapist office, and it got me thinking about therapy practices and Google Ads.

I’ve worked with a number of therapist offices over the years, and I’ve seen Google Ads work really well in this niche. Not perfectly. Not automatically. Not for every setup. But when...

I recently started managing Google Ads campaigns for an employment lawyer on the east coast. My new campaigns started off with manual bids, they were getting conversions from good search terms, and her account has lots of conversion history. All those factors made our new campaigns great candidates for a max conversion bidding experiment.

Bidding style and bidding aggr...

If you’re running a service business and using Google Ads to generate leads, you’ve probably heard that “Maximize Conversions” or “Target CPA” (tCPA) is the way to go. And for the most part, it is. But there is a massive trap that business owners and even experienced managers fall into.

I recently saw this play out with a lon...