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Follow Rothman PPC: Google Ads Consultant Jason Rothman | Work With A Google Ads Expert
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If you’re running a service business and using Google Ads to generate leads, you’ve probably heard that “Maximize Conversions” or “Target CPA” (tCPA) is the way to go. And for the most part, it is. But there is a massive trap that business owners and even experienced managers fall into.
I recently saw this play out with a lon...
I just took over a $20,000/month Google Ads account for a client that had hired me in the past, moved to a big agency that had gotten in his ear, and now he’s back with me.
He reached out because after about six months of time with the big agency, his performance faltered and he lost his footing with the Google Ads account. He didn’t know what strategies were working, ...