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Dang, it still feels good to win.
I’ve been in this business since 2014 and I’ve done a lot of winning, but it still feels good when you turn something around and get some momentum going again in a client’s account.
One thing I always talk about with max conversion target CPA bidding is pushing up your target CPA and your bidding level from a position of strengt...
Another month is in the books for the personal injury Google Ads program at Rothman PPC.
June came in at a $6,135 cost per case.
That is higher than the goal. The goal is to get these cases in the $4,000 to $5,000 range, and $6,135 is obviously above that. I don’t think the personal injury law firms I work with are losing money at that number, but the goal is th...
I have a longtime client in the home remodeling space, and we just added a new service line to his Google Ads account.
That sounds simple, and in some ways it is simple. But there is an important Google Ads lesson here for home improvement companies, contractors, and really any business that sells multiple services.
You do not have to advertise everything on day...