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One competitor rate check tells you almost nothing. I’d look at 12–24 months of comp-set data instead, then track the seven patterns that shape hotel pricing: seasonal peaks, shoulder dates, last-minute drops, length-of-stay shifts, event pricing, weekday compression, and holiday behavior.
I...
Autumn is meetings season, and at the start of this year the outlook was very promising.
In a survey by American Express Global Business Travel, 85% of meeting and event planners...
If my hotel forecast is off by 10%, room revenue can drop by about 6%. So in 2026, I’d focus on one goal: build a forecast process that stays near 85% to 90% accuracy and gets tighter by booking window.
Here’s the short version of what I’d do:
Track the right numbers: occ...If you set hotel rates once and then react late, you leave money on the table. I’d handle seasonal pricing with a simple loop: map every date into a season, set a base rate with a floor and ceiling, watch pace and occupancy, check competitors, and review results after each season.
Here’s the short version:
I sort future d...You might not be quite ready to let go of summer, but fall is just around the corner, and successful hoteliers are always looking ahead.
Fall marks a shift in travel patterns, and this year market conditions may be more unpredictable than usual.
By watching the right signals, you can make better pricing decisions, res...