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TL;DR: SEO isn’t dead, but it’s changing shape. Nearly 81% of top-ranking content is still human-written, and winning in an AI-first search landscape now depends on four things: strategic content structure, brand authority, structured data, and a consistent omnichannel presence.
At our 2026 Client Summit, we discussed the way the SE...
TL;DR: Google is combining several of its tracking and advertising tools, including Google Tag Manager, offline conversions, and its direct connections to Google Analytics, into one system called Google Data Manager. It’s a real win if you’re setting up tracking for the first time, but if your store has been tracking for a while, it can quietly cr...
In this edition: A spam update, spammer tactics, and important technical SEO advice.
Google Completes August 2026 Spam UpdateOn August 18th, Google launched the latest spam update, which took just three days to finish. It applies globally in ...
AI search has gone from a novelty to a mainstream shopping and research tool in just twelve months. We’re breaking down how the data has shifted, what it means for your organic traffic, and the concrete steps you can take now to show up, and be trusted, in AI search before the holiday season ramps up.
A year ago, most people didn’t trust AI chatbots enough to shop w...
TL;DR: Ads are showing up inside ChatGPT, Google’s AI Overviews and AI Mode, and potentially Gemini next. It’s a real, measurable new channel already – but it’s still early, benchmarking is limited, and it demands a different setup and mindset than paid search or social. Here’s what we’re seeing and how to start testing it the right way.
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