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The Holiday shopping period from – Black Friday through Cyber Monday and the surrounding weeks – are a make-or-break time for e-commerce businesses. To capitalize on the surge in traffic and purchase intent, your product listings from Performance Max and Shopping campaign placements must be flawless.
The foundation of this success lies within your product feed an...
In mid-October, Google announced a major update to paid search ad appearance in the SERPs. Text ads, which were individually labeled as “Sponsored” results previously, are now grouped together under a single “Sponsored results” label.
...In the world of Google Ads, Quality Scores can make or break your campaign performance. They affect where your ads show, how much you pay per click, and ultimately how efficiently you can scale your budget. But too often, improving Quality Scores is seen as a Paid Media-only problem. In reality, the strongest results come from collaboration, especially between paid se...
A recent change rolled out by Google may make it more difficult for users to identify sponsored results versus organic listings. Ads were previously labeled as “sponsored” individually; they will be grouped under a single “Sponsored results” ...
The days of chasing top 10 keyword rankings and getting as many backlinks as possible are over. Now that Google has added AI Overviews with potentially dozens of sources, all of which rank for position one, ranking well doesn’t always translate to share of voice, traffic, and revenue th...
