How did the stuff that made it into your life get made? For most of us, the manufacturing process is a mystery, but if we better understood how these things get to us, we might make different choices about what we choose to buy. That’s the big idea behind this book from college professor and Head of the Institute for Manufacturing, Tim Minshall. His book is an eye-opening loo...

Colombia is the world’s fourth most visited country … by animals. When it comes to humans, it’s barely in the top 50 but a very clever ad campaign is aiming to change that. The Humanimal Tourism program uses a combination of videos, digital ads and big activations like an experiential video on the Las Vegas Sphere to promote the idea that animals choose Colombia as an eco-par...

Today is the first annual Local News Day in the US (April 9th) and Non-Obvious Company is signed on as a partner and supporter

I used to love listening to football games on the local radio. Unlike the national broadcasts for NFL games, the hosts on the radio were from my region and were clearly cheering for the same team as me. They were biased and unconcerned about remaining neutral in how they described the game or reported on what were clearly bad referee judgements when they went against us.

This is the story behind the “cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, common sense, and a garden full of geraniums.” It’s an unusual memoir because of the combination of business advice and real-life stories, but it works because of the per...