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What makes a great immersive experience? It’s a relevant question right now as we see more brands trying to find the right way to both capture attention and bring their products and services to life. Beyond marketing, it’s also a question getting lots of attention now in the world of entertainment to bring franchises to life and allow people to live inside stories too.


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How do you deliver karmic justice to one of the most evil media personalities ever? For the team behind the satirical website The Onion, the path to comedic retribution comes in the form of taking over the brand assets for InfoWars, a toxic right ...


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Writing about what a life well lived looks like is a pretty intimidating topic for any writer. Jim Collins is one of the few who can do it justice. You may know him already from Good to Great, one of the most legendary (and bestselling) business books of all time. What you may not recall is just how much data this book and most of his work is built upon. For this lat...


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Here’s a “problem” you don’t hear that much about yet: negative energy prices. This is what happens when a green energy initiative such as solar power produces so much energy that you end up with an excess capacity and people who have opted into it actually get paid for generating a net positive energy surplus. That may seem like an optimistic future to hope for, but...


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Anyone who has used AI actively over the past few years knows that the only way to get what you truly want out of an AI content generational tool is to write extremely detailed prompts. It’s the equivalent of learning a machine language. The more input you give in the right format, the better the result. The problem is that this skill takes time to develop. Unsurprisingly, th...


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