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Organic search traffic is falling – and it is not a temporary blip. AI-generated answer boxes, zero-click searches, and shifting reader habits are structural changes. No amount of extra SEO output is going to reverse that.
The publishers who are doing well right now are the ones who have stopped trying to win back search traffic and started building something better...
For JaneAusten.com, interactive content has always been more than a feature. It is a way to deepen the connection between the site and its community of readers, scholars, and enthusiasts – people who do not just enjoy Austen’s work but want to engage with it seriously.
The challenge is one many niche publishers face: how do you turn casual visitors ...